Research Paper: Data Optimization's Influence on Business Efficiency

This research paper investigates the impact of data optimization on business efficiency. It begins by defining business efficiency and exploring how data optimization can be applied within a business context. The study addresses the research problem of whether data optimization leads to improved business efficiency. The paper outlines research questions, including the concept of business efficiency, steps to ensure it, and the role of data optimization. An interview matrix is presented, detailing questions designed to gather insights from industry professionals. The research aims to understand the influence of data optimization, offering recommendations to enterprises for effective operations. The paper references various sources to support the research and provides a comprehensive analysis of the relationship between data optimization and business performance.

Running head: RESEARCH PAPER
RESEARCH PAPER INTERVIEW MATRIX
Name of the Student
Name of the University
Author Note

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The Impact of Data Optimization on Business Efficiency.
Research Problem
The business efficiency can be suitably defined as the manner in which the business will
be able to produce profitable outputs. In association with this, it can be considered effective to
state that, efficiency can be measured as the terms using which the business converts the
different inputs as present in the enterprise into suitable outcomes (Curi, Lozano-Vivas &
Zelenyuk, 2015). In association with the various activities as undertaken by the enterprise, all
businesses would be required to ensure that they are being able to engage in effective operations
and will be able to satisfy the different customers as present along with the satisfaction of the
various stakeholders as well (Ivanovic, Perman & Grlj, 2015). However, carrying out the
business efficiency aspects considerably can be mentioned to be rather ineffective in nature and
in line with this, when the operations of the enterprise are widespread, then it becomes very
difficult for the enterprise to see to it that they are being able to engage in effective planning.
Hence many companies often engage in adequate wastage of resources and are not being able to
meet with the business needs effectively.
Various methods are often applied by the different enterprises to ensure that they can
manage the business efficiency accurately; however, not all solutions work out effectively and
are being able to assist the different managers to utilize their resources to bring about better
output for the attainment of entrepreneurial goals (Richtárik & Takáč, 2016). This is where the
data optimization comes into the scenario. The enterprises intend to undertake considerate
activities in order to market their goods and services but very often, the data is quite haywire and
accurate results predicting the accuracy of the operations is not possible. Here, data optimization
is often applied into the digital marketing domain whereby it is undertaken to understand the
activities of the firm and arrange the operations of the enterprise in an effective manner. In a
highly competitive market, the effective use of the data is essential in a business and helps the
firm in becoming a market leader only when they are being able to understand their actions and
its associated impacts (Zheng et al., 2016).
Although if the operations of the business are rather small in nature, then the optimization
may turn out to be manageable in nature but in a scenario where the operations are not

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manageable then the Data optimization can be used as an effective tool. The optimization of the
data will go a long way in assisting a business in becoming a market leader (Kasim, Haracic &
Haracic, 2018). The reason why the data is considered to be essential is because the business
operations have strong influence on it and in such a scenario, a sound business would be required
to see to it that it is being able to utilize this data as available in structured formats so as to apply
in operations. However, there is no proven data that the optimization of data will lead to business
efficiency and hence, the research aims to target this problem and understand the extent to which
the data optimization can influence the operations of the business and make it efficient in nature.
Purpose Statement
The purpose of this assessment is to understand the influence of the data optimization on
the business efficiency. Once the influence and association will be understood then certain
recommendations can be provided to the leading enterprise so as to engage in effective
operations in an effective manner.
Research Questions
The research questions which have been designed for the study can be mentioned to be as
follows:
1. What is the concept of business efficiency?
2. What steps can be taken to ensure business efficiency?
3. What is meant by the concept of Data optimization and its importance in the domain of
the business?
4. How can the data optimization be applied in the business context?
5. What is the association between the data optimization and the efficiency of the business?
6. What recommendations regarding the application of the data optimization can be
provided to the different enterprises?

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Research Question and Interview Question Matrix
Sr. No Interview
Question
Intent Research
Question
Alignment with
Research
Purpose
1 Icebreaker
Question
(What sector do
you work for?)
The purpose is to
establish
participant
support and
comfort.
N/A The main reason
why these
questions have
been asked is
because it goes a
long way in
assisting the
users to
understand about
the type of job
the individual is
engaged in.
2 Icebreaker
Question
(What is your
post in the
enterprise?)
The purpose is to
represent
participant
comfort and
support
N/A The purpose of
the questions to
understand the
experience of the
individual
3 Data
optimization
(What do you
know about the
data
optimization?)
The purpose is to
understand the
interviewee`s
comfort level
with the research
topic
What is meant by
the concept of
Data
optimization and
its importance in
the domain of the
Will assist in
understanding
the aspects
associated to the
data
optimization.

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business?
4 Data
optimization
(What is the
influence of data
optimization on
the business?)
Probing Question What is meant by
the concept of
Data
optimization and
its importance in
the domain of the
business?
Will help in
understanding
the viewpoint of
the interviewee.
5 Data
optimization
(Have you
applied the Data
optimization in
your firm?)
Probing Question How can the data
optimization be
applied in the
business context?
Will assist in
understanding
whether Data
optimization has
applications in
real life
scenarios.
6 Data
optimization (Is
data optimization
easy to make use
of?)
Probing Question How can the data
optimization be
applied in the
business context?
To understand
how the
particular system
can be applied to
the firm
adequately
7 Data
optimization (Do
you think data
optimization
helps in making
business
operations
systematic?)
Probing Question What is the
association
between the data
optimization and
the efficiency of
the business?
To answer the
research purpose
of understanding
the influence of
the data
optimization on
the business
efficiency,

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8 Business
efficiency (What
according to you
defines business
efficiency and
effectivity?)
To understand
the concepts of
the interviewee
What is the
concept of
business
efficiency?
This will help in
understanding
what comprises
of business
efficiency?
9 Business
efficiency (What
is the importance
of business
efficiency?)
To engage in the
understanding of
the concepts of
the interviewee?
What is the
concept of
business
efficiency?
This will assist in
understanding its
importance
10 Business
efficiency (Do
you think your
business is
effective and
efficiency?)
Probing Question What steps can
be taken to
ensure business
efficiency?
This will assist in
understanding
what
recommendations
to be given
11 Business
efficiency (Do
you feel the need
to apply data
optimization in
your enterprise to
boost
efficiency?)
Probing Question What is the
association
between the data
optimization and
the efficiency of
the business?
This shall assist
in understanding
the need of the
enterprise and
their
understanding as
to when it has to
be applied
12 Business
efficiency (How
to bring about
business
efficiency in a
firm)
Probing Question What steps can
be taken to
ensure business
efficiency?
To understand
how the business
can benefit from
efficiency?

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References
Curi, C., Lozano-Vivas, A., & Zelenyuk, V. (2015). Foreign bank diversification and efficiency
prior to and during the financial crisis: Does one business model fit all?. Journal of
Banking & Finance, 61, S22-S35.
Ivanovic, S., Perman, L., & Grlj, I. (2015). Impact of technological development on business
efficiency in the food and beverage department. UTMS Journal of Economics, 6(2), 321-
330.
Kasim, T., Haracic, M., & Haracic, M. (2018). The improvement of business efficiency through
business process management. Economic Review: Journal of Economics and
Business, 16(1), 31-43.
Richtárik, P., & Takáč, M. (2016). Parallel coordinate descent methods for big data
optimization. Mathematical Programming, 156(1-2), 433-484.
Zheng, K., Yang, Z., Zhang, K., Chatzimisios, P., Yang, K., & Xiang, W. (2016). Big data-
driven optimization for mobile networks toward 5G. IEEE network, 30(1), 44-51.