This presentation examines the critical role of information and data within the retail sector, using Marks and Spencer as a case study. It outlines how data drives operational decisions, from strategic planning to marketing and sales strategies. The presentation details the types of data collected (primary and secondary), storage methods (database systems), and the ways data is used to gain insights into market trends, customer preferences, and product performance. It also discusses the significance of data in the context of a volatile retail environment, emphasizing its importance for decision-making and achieving business growth. The presentation covers the entire process, starting from data collection, storage, and analysis, to how the data is used to form business strategies and directions, including examples like assessing sales turnover and profitability, and assessing pricing data. The presentation concludes with a list of references used to support the information provided.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
