Data Insights for Business Decisions: Virgin Media Case Study Report

This report examines the crucial role of data and information in Virgin Media's telecommunications operations. It explores how the company leverages data for various business decisions, including marketing, fraud detection, and customer relationship management (CRM). The report highlights the use of first, second, and third-party data, along with the importance of data storage and analysis. It also delves into the conjunction of Management Information Systems (MIS) and marketing research (MR), discussing primary and secondary research methods, including a questionnaire to address communication issues within the marketing team. The analysis covers data visualization, marketing trends, and strategies for improving communication and campaign effectiveness. The report emphasizes the impact of data on predicting network usage, reducing capital expenditure, and anticipating customer needs, ultimately aiming to enhance efficiency, productivity, and profitability within the company. The appendix includes the questionnaire used in the primary research.