Analysis of Data Visualisation and Associate Entities in BI

This report explores the significance of data visualisation in the context of business intelligence. It highlights how data visualisation tools enhance understanding, facilitate quicker insights, and maintain audience engagement through visual representations. The report also examines the role of associate entities in database systems, specifically their function in linking and managing data within relational databases. The report provides examples and explanations of how associate entities are applied to represent the relationship between two or more anchor entities in a business context, which is essential for managing and organizing complex data structures within a business environment. The report explains how associate entities are important to the business database system and the overall data analysis process.

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DATA AND INFORMATION MANAGEMENT
Name
Institution Affiliation
a) Explain the importance of “data
visualisation” in Business
Intelligence, by using example.
Data visualisation has become an essential
component in the contemporary data-
driven business world. Some of the
reasons why “data visualisation” has
become significant include:
Quick absorption of information-A picture
is of more value than words. Since data
has increasingly become inevitably
voluminous visualization managers
through data visualisation are able to
influx new information making it easy to
identify their trends [1].
Help businesses to understand their next
steps-Through visual trends it is easier for
a business to understand its next steps
within a short period and energy
committed to the data analysis.
Links the dots-through data visualisation it
not only reveals the trends and business
patterns but also brings significant and
subtle associations between business
conditions into focus.
Hold longer the interests of your
customers-graphics built with business
data quickly reiterate message before one
lose interest. Since customers always have
a short attention span keeping their interest
has become a vital objective which sharing
insights.
b) Explain the purpose of using an
Associate/bridge entity. Identify
a place in the ER diagram where
you can include an

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Associate/Bridge entity. Justify
your answer.
An associate entity is a terminology
applied in relational and entity relationship
theory. Associate entity is the logical
presentation of data structures which
contain related information for purposes of
association between two or more anchor
entities [2]. The place where an ER
diagram can include an associate entity is
the database system of a business. The
database comprises different business
information regarding employees, projects
and departments. Therefore, the associate
entity links all the information contained
in the database system.

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References
[1] K. Ayankoya, A. Calitz, and J.
Greyling, Intrinsic relations between data
science, big data, business analytics and
datafication. In Proceedings of the
Southern African Institute for Computer
Scientist and Information Technologists
Annual Conference 2014 on SAICSIT
2014 Empowered by Technology ACM,
2014, p. 192.
[2] V. A. Vexler, R. I. Bazhenov, and N. G
Bazhenova. Entity-relationship model of
adult education in regional extended
education system. Asian Social
Science, 10(20), 2014 p.1.