DataLab: Generation, Analysis, Iteration of a Business Process

This report provides a comprehensive analysis of a restaurant's 'receiving and providing order to customers' business process, utilizing the Kitchen Table restaurant as a case study. It includes a detailed business process map, identifies key decision points, and explores digitalization strategies using online platforms to improve order placement and reduce cashier workload. The report also identifies suitable information/data management systems like Point of Sales (POS) and restaurant ordering systems, along with the necessary cloud databases for data storage. Furthermore, it discusses the role of big data analytics and suggests intelligent tools to enhance business competitiveness, focusing on implications for the wider business. The analysis aims to provide actionable insights for process optimization and digital transformation within the restaurant setting. Desklib provides similar solved assignments for students.

DATALAB: GENERATION,
ANALYSIS, ITERATION

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Illustration of selected business process map for identification of main activities of
selected business process.............................................................................................................3
1.2 Identification of main decisions being made during selected business process with input
and output of each decision.........................................................................................................5
1.3 Discussion of ways in which selected process can be digitalized and benefitted from digital
transformation..............................................................................................................................6
TASK 2............................................................................................................................................7
2.1 Identification of information/data management systems that can directly help in running
selected business process.............................................................................................................7
2.2 Identification of databases that are required to be attached to the information system that
has been identified in above question with explanation of type of data that are required to be
stored within the system..............................................................................................................8
2.3 Discussion of what big data means within selected business process and identified
information system as well as investigate applications of big data analytical tools....................9
TASK 3..........................................................................................................................................10
3.1 Opportunities for intelligent tools and system to be employed for business process..........10
3.2 Suggestion of intelligent tool that could be used to support business, its competitiveness,
consumer and other stakeholders...............................................................................................11
3.3 Discussion and reflection on implications of suggested intelligent tools for wider area or
aspect of business on the basis of two areas only......................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES................................................................................................................................1

INTRODUCTION
Business processes can be defined as a kind of systematic approach that can help an
organization in understanding their business operations and main activities involved within those
processes in a sequential manner (Mendling and et. al., 2018). Analysis of these business
processes can directly help in identifying gap within business processes, opportunities for
bringing improvement within those business processes for gaining competitive advantage etc.
this report will lay emphasis upon ‘receiving and providing order to customers in a take- out
restaurant’ business process of a restaurant. Kitchen Table is 19-seat U-shaped table around a
cooking station having multi course menu of small European dishes provided to customers for
satisfaction of their wants. For this, in this report business process map of selected business
process has been developed, important decisions being taken during this business process, ways
in which it can be digitally transformed, information/data management systems that can be used
for running selected business process, need of database and big data, intelligent tool that can be
used for selected business process, ways in which it can help business and its implications on
business.
TASK 1
1.1 Illustration of selected business process map for identification of main activities of selected
business process
Business process mapping is a kind of a technique that can be used or selected by Kitchen
Table for evaluating their business process in a step- by- step manner in a sequential manner.
This business process can further help in understanding different stakeholders or part of
organization involved in selected business process (Aguirre and Rodriguez, 2017). It further
helps in understanding roles and responsibilities of all the stakeholders involved in the process.
There are various kinds of processes and operations that together help an Kitchen Table in
running smoothly. Development of business process map of any one selected process can help in
identifying flow of all the activities involved within the selected process and that too in a
sequential manner.
In this report business process that has been selected by Kitchen Table is of picking a
take- out order or in other words receiving and providing order to customers in a take- out
restaurant. In this business process mapping customer, kitchen and delivery are involved. This
whole process is completely manual and stats when customer place their order manually through

a call to cashier and then cashier sent this order to kitchen to be prepared. When kitchen receive
order, meal or order is prepared. When whole meal is prepared cahier personally check the order
and if it is wrong, order is sent back to kitchen to be prepared again and if it is correct then order
is packed properly to be collected by the customers only after payment. Some of the main
activities of this business process map are:
 Placing order by customer over call
 Confirming order by cashier
 Sending order to kitchen to be prepared
 Checking of order by cashier after preparation
 Packaging of order to be collected
 Payment of order by customer
 Handing order change and receipt to customer
 Order is taken out by customers

Figure 1 Business process of receiving and providing order to customers in a take- out
restaurant
1.2 Identification of main decisions being made during selected business process with input and
output of each decision
Decision making is an important part of every process that helps in deciding future flow of
an activity and time period within which whole process or current ongoing task will be
completed (Kerpedzihev and et. al., 2021). Within a business process, decision making helps
Kitchen Table in identifying flow of all the activities and stakeholders who are required to be
involved within whole process.
During this identified business process only one main decision is being taken on the basis
of which timely and accurately completion of take- out order can be done. This decision making
occurs when order is prepared by the kitchen and it is completed to be packed. At this point main
decision making occurs in Kitchen Table when order after preparation is checked by the cashier
that correct order is prepared is being delivered to the customers or not. If wrong order is

prepared then order is sent back to kitchen ad whole order is prepared again. But if current order
is prepared then this order is packed properly by cashier for the customers. It is an important
decision which is required to be taken by the cashier because it can result in increased time of
preparation of order because of which order to by provided to customers for taken order can be
delayed.
Input of this decision making process is preparation of order by the kitchen, whereas,
output of this decision making process is checking of order by the cashier so that correct order is
only packed and wrong order is sent back to kitchen. Decision panel of this decision have been
shown below with its input and output.
Food prepared by
kitchen is sent to
cashier
Checking
of order
prepared
Checking of
order prepared
is done by
cashier
Wrong order is prepared sent back
to kitchen

1.3 Discussion of ways in which selected process can be digitalized and benefitted from digital
transformation
Due to advancement in technology and increasing presence of customers on online
platforms digitalization of important processes of an Kitchen Table has become extremely
important for Kitchen Table to bring improvement within their business processes by digitalizing
whole processes or at least a part of it (Liyanage and et. al., 2018). Selected business process
(receiving and providing order to customers in a take- out restaurant) can be digitalized or at
least a part of it can be digitalized. Digital transformation within this process can be brought
within placing of order by customers and sending order to kitchen by cashier. For this whole
process online digital platforms or websites can be developed and used by Kitchen Table where
customers will be able to place their order online though a digital platform or through an online
website. This will directly help in bringing improvement within order placing of customers
where they will be able to place order directly without requiring to place a call at the restaurant.
Benefits of digital platform for Kitchen Table
 It can directly help in reducing load from cashier as all the orders placed by customers can be
directly recorded within the system and can be received directly in the kitchen. This will
directly reduce three- way communication of order placing and preparing in Kitchen Table.
 These portals or digital platform can further help in providing online advance payment option
or service to customers so that they can directly pay in advance and simply take out their
order.
 Customers will further be able to collect their receipts online and can take a print of it
whenever they want.
 For Kitchen Table, this digitalization process is beneficial because first of all it will directly
help them in recording and saving data and order of all the customers so that whenever
required this data can be reviewed.
 It will directly help the Kitchen Table in reducing chances of occurrence of order at the time
of order placement. Not only this, this data can further be used for valuing sales and
performance of organization so that if any kind of improvement is required to be brought
then it can be brought.

TASK 2
2.1 Identification of information/data management systems that can directly help in running
selected business process
There are many different kinds of data or information management system that can be
used by Kitchen Table for management of their business process and for reducing manual work
of Kitchen Table in order to increase accuracy within their work (TH, 2019). Different types of
business processes require different kinds of information or data management system.
For the selected business process of take- out restaurant, Point of sales information
management system can be selected and restaurant ordering system whose main function is of
providing different kinds of services to the customers such as: first of all it is a well- defined
ordering system that provide customers a service of ordering order online that can directly sent to
kitchen staff members. This system can further help in receiving and viewing order placed by
customers. Not only this, kitchen staff members are also provided within an option of confirming
when the order is placed and ready to be taken by the customers and this notification is sent to
customers so that they are aware that their food is ready to be taken.
Whereas on the other hand POS system has its own features and importance that can be
sued for management of orders received as well as for management of sales. This system can
directly helps in analysing total number of orders received by the restaurant, maximum number
of times ordered product or service, evaluate sales performance of restaurant in a month etc. This
system can also be used for applying different kinds of offers upon products and services.

2.2 Identification of databases that are required to be attached to the information system that has
been identified in above question with explanation of type of data that are required to be
stored within the system.
There are many different kinds of databases that can be used or adopted by Kitchen table
to store and retrieve information from above identified management system. For both the system
identified above cloud database can be used or adopted and attached to both the system (Chang,
Ji and Xu, 2021). This is because cloud database will directly help in storing all kinds of data or
information in virtual environment. It is an appropriate type of database because it can be easily
attached to any kind of information system and even if that system provide other kinds of cloud
computing services then it can be easily attached to that as well there are various kinds of third
part cloud databases available that can provide a platform for storing data virtually. Some of the
most common type of cloud databases are: Google Cloud SQL, Microsoft Azure, Amazon web
services etc. order placed from any system or from any location can directly get sorted within
this cloud databases without concerning about data storage limitation, security etc.
Figure 2 Cloud database
Both the type of system will be storing different kinds of data within the system on cloud
database. First is restaurant ordering system and it will store information of customers, their
order details, order timing, and other kinds of derails specified by customers while ordering as
well as payment status data is also saved i.e., whether customers have done payment or is
required to make payment. Whereas data required to be saved by POS system of restaurant is
order details of products and services available for billing, total bill details, products details with
their prices, different types of loyalty program details or offer details, sales done within month

etc. Kitchen table need not to worry about capacity or amount of data that can be stored within
this database as undefined amount of data can be stored within these cloud databases and can be
accessed by restaurant whenever they want regardless of time and location.
2.3 Discussion of what big data means within selected business process and identified
information system as well as investigate applications of big data analytical tools
Today due to advancement in technology most of the Kitchen Table are focusing upon big
data for enhancing overall customer experience (Xu, Nash and Whitmarsh, 2020). Big data
directly help Kitchen Table of different sector in identifying scope or opportunities through
which overall improvement within whole business process in an appropriate and accurate
manner. It can directly help Kitchen Table in identifying ways in which their can grow, gain
competitive advantage, enhance motivational level of customers based upon which changes
within business strategy can be brought.
Adoption of big data can directly help restaurants in collecting and analysing data on long
term trend basis. Adopting big data is important for restaurants because it will directly help in
understanding current trend, change in customers preferences while ordering food, so that if any
kind of changes are required to be brought then those changes can be brought for enhancement of
overall satisfaction level of customers and for enhancement of overall sales and performance of
costumers.
For placing a take- out order as well big data is extremely important especially for the
organization this is because with the help of big data, restaurant will be easily be able to analyse
number of orders placed by customers, product or food item that has been placed in order by
customers maximum number of times, food item which is liked the most by the customers, and
disliked by the customers the most. This will directly help Kitchen table in identifying taker-out
trend of customers, and changes that they need to bring within this business process.
Big data is important for restaurant ordering system and for POS system because it can
directly help in using data of these information system for analysis and this analysed data can be
used by restaurant for bringing improvement within their business process in an appropriate
manner. Data mining is one of the most appropriate application of big data analytics tools that
can help in analysing and evaluating data collected by restaurant.

TASK 3
3.1 Opportunities for intelligent tools and system to be employed for business process
Business intelligence tool and system that can be used by the business process as it can be
utilised by any of the Kitchen Table to powerful data analysis capabilities. It contributes in
getting insight related to recent trends and demand of products and services in the external
environment. So that appropriate strategies can be formulated in order to effectively adapt the
trends and situation for better growth and benefits of Kitchen Table and satisfaction of
customers’ requirements. In another words, business intelligence can be referred to as procedure
and technical infrastructure that are used by Kitchen Table to store, accumulate and analysis the
data for better decision making (Goti-Elordi and et.al., 2020). In context of the business process
through making use of business intelligence, manager will able to know the key areas that need
to improved in the process through analysis the information gathered so that firm can easily meet
the requirements of customers in most effective manner. Likewise, tools such as spreadsheet will
be used to maintained detailed of food products that are ordered by specific customers and time
at which service need to be delivered so that there is no further delay in offering services to
people. Data mining tool can be utilized to gathered large amount of data related to current taste
and preference of customers, economic condition and many more (Samarasinghe and et.al.,
2017). As it will help Kitchen Table in taking decision related to the food products that are
highly demanded by customers so that sufficient stock of food products can be maintained and
delivered to them in minimum time and cost possible. Therefore, in this manner the intelligent
tool and system will help in smooth operation of business process and achievement of end goals.
3.2 Suggestion of intelligent tool that could be used to support business, its competitiveness,
consumer and other stakeholders
The business intelligence tool will contribute in supporting the business through helping
manager in taking crucial decision that are essential for growth and expansion of business.
Likewise, through making use of BI, firm will able to get information about its competitors, their
respective strategy and the way it can make use of differentiate strategy to stay ahead from other
firm operating in hospitality industry. Kitchen Table through making use of BI can easily
visualised inventory and sales in real time thereby take necessary decision to enhance sales and
have sufficient inventory to meet requirement of customers (Magoma, 2018). Furthermore, it
support the customers of business through offering them easy access to all crucial information

about the firm such as its products and services, promotion offers and other details. So that they
can take right decision to make purchase of food products from specific Kitchen Table as
compared to another firm. Apart from this the consumers can also gain information related to
previous experience of customers related to particular services of the Kitchen Table. Thus, take
decision to have its services or not so Business intelligence is useful tool that will helps in
supporting different stakeholders of the Kitchen Table .
3.3 Discussion and reflection on implications of suggested intelligent tools for wider area or
aspect of business on the basis of two areas only
Intelligent tool that has been suggested for restaurant placing a take- out order business
process is Business intelligence tool. There are various implications of this tool some of them are
positive whereas some of them are negative (Zysman and Kenney, 2017). One of the
implications of this BI tool is unemployment and employment consequences on Kitchen Table.
This is a main consequence of this BI tool because adoption of this tool within selected business
process will directly reduce need and requirement of some of the staff members involved in
placing a take- out order business process such as cashier. But it will also result in increasing
need of a technical staff member who can handle and manage BI tool in an appropriate manner
so that this BI tool can be utilized in an appropriate and effective manner. It can also be said that
implication of BI tool in terms of employment is both positive and negative. Another implication
of this tool on Kitchen Table is security issues. It can directly help in reducing error or issues
within this business process but it further becomes important to reduce access to data or system
so that security of data stored or to be retrieved can be increased. It has security issues associated
with it because data from multiple sources is sorted and without taking appropriate type of
security measures, issues in terms of privacy and security of data can not be minimized. So, it
can be said that in order to reduce negative implication of this BI tool in terms of security issues
it is important to take appropriate and effective security measures.
CONCLUSION
From the above report it has been concluded that receiving and providing order to
customers in a take- out restaurant is an important business process of a restaurant that can be
digitalized and improvement within this process can be brought by adopting an appropriate
information and data management system as these systems and digitalizing it can help in