David Game College HND Business - Sales Management Report

This report provides a comprehensive overview of sales management, addressing key principles and practices. It begins with a definition of sales management and its importance, followed by an examination of the product range of Homesweet Homegrown. The report then delves into the key principles of sales management, emphasizing the significance of sales activities, resource allocation, and the role of sales managers in creating a positive and efficient organizational environment. Training and its impact on employee confidence are also discussed. The conclusion summarizes the effective role of sales management in helping companies achieve sales targets. The report is based on the assignment brief from David Game College for their HND Business course, Unit 39, Sales Management. References include works by Johnston & Marshall and Agnihotri et al.

Sales Management

Introduction
• Sales management can be defined as a
process, which helps a company in
formulating plans in order to develop
sales force, implementing sales
techniques and it also aid in coordinating
sales operations as well.

Sales Management
• The term “Sales Management” can
be defined as a business discipline
that helps a sales manager in
applying different range of sales
techniques along with the
administration of sales operations.

Product range of Homesweet Homegrown
• Company i.e. Homesweet Homegrown
is specifically dependent on organic and
natural spices, where Robyn Jasko and
her team is specifically excited in
sharing the Certified Naturally Grown
Peppers with all new product i.e. Chile
Pepper Subscription Box.

Key principles of sales management
• Sales management is important for business because all the sales activities take
place in sales process.
• In organisation, it is essential because it perform various functions such as
distribution of products, delivering the right product, allocating right resources
into right place.

Sales managers creates a difference
• This is particularly being considered as one of the primal most principle of sales
management. Here, it is said that sales managers are important because they are
expertise with skills and knowledge.

Organisation efficiency
• Efficiency is important part of
business because it makes base
of firm strong. In process of
sales management it is crucial to
determine manger and staff
capability.

Training
• In process of sales management,
training is important because it
makes management and employee
confident in their roles and
responsibilities.

Training
• In process of sales management,
training is important because it
makes management and employee
confident in their roles and
responsibilities.

Positive environment
• Management as well as marketing are broader and wider concept. In sales
management, it is important for firm to implement a positive environment
because it increases employee morale and stability of staff depends upon culture
and environment of management.

Conclusion
• With the help of above mentioned report, it is being concluded that sales
management plays an effective role within a company as it aid a firm in meeting
or hitting different sales targets in both steady or an unstable situation of the
business environment.

References
• Johnston, M. W. and Marshall, G. W., 2016. Sales force management:
Leadership, innovation, technology. Routledge.
• Agnihotri, R. and et. al., 2016. Social media: Influencing customer satisfaction in
B2B sales. Industrial Marketing Management. 53. pp.172-180.