Report on Value Chain Activities of David Jones Food Hall

This report examines the value chain activities of David Jones Food Hall, a long-standing food and beverage service provider in Australia. It begins by outlining the key business functions and then delves into the front desk and backstage flowcharts, detailing the processes involved in customer service and operational management. The report analyzes the significance of service encounters, emphasizing their impact on business efficiency and turnover, including the role of customized marketing and strategic planning. Furthermore, it explores the managerial implications, highlighting the importance of strategic planning and effective decision-making within the company. The analysis covers various aspects of the business, including the allocation of resources and the impact of management decisions on the overall productivity and efficiency of David Jones Food Hall. The conclusion emphasizes the need for effective front-stage and back-stage functioning to ensure the company's continued success.

RUNNING HEAD: Value chain activities of organizations
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Flow chart analysis

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Table of Contents
Introduction.................................................................................................................................................3
Front desk and backstage flow chart...........................................................................................................4
Flowchart back stage...................................................................................................................................5
Significance of services encounter...............................................................................................................6
Analysis of managerial implication..........................................................................................................6
Conclusion...................................................................................................................................................8
References...................................................................................................................................................9

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Introduction
This report reflects the key business functioning of David Jones Food hall which has been
running its business since very long time in Australia. It is evaluated that company has been
providing foods and beverage services to the people in Australia. In this essay, study has been
prepared to define the value chain activities of David Jones Food hall. In the starting of this essay
key value functioning of David Jones Food hall have been described. After that, key
management functioning and flow chart activities of back office and front desk paths have been
elaborated.

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Front desk and backstage flow chart

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(By Author)
Flowchart back stage
The value chain activities of back stage work of David Jones Food hall is associated with
buying raw material from the vendors, filling tenders and implementing enterprises resources
planning in communicating and placing order of clients with the company. The surveillance on
the flow chart will be evaluated by the project manage in determined approach. This backstage of
flowchart will be accompanied by several steps and working activities which is implemented to
take the material from vendors and supply it to clients. This flow chart of David Jones Food hall
will start with the front desk and backstage functioning. In front desk, making reservation, check
in admission waiting area, operating room will be designed. After that, end services will be given
to clients. Afterward, back stage flow chart of David Jones Food hall will start with phone call
online reservation, front office document checking and patent information, post instruction
follow up and finishing up the work in effective manner (Orr, et al. 2015).
Front stage
This company has separate business activities in which 14 employees will be indulged
in client’s handling and offering goods and services to clients. Front stage employees will
establish proper level of communication between company and employees of organizations for
the better level of effective communication system. The main objective of front stage employees
would be to provide best possible products and services to company’s clients for their better
satisfaction (Samson, University of London. Human Rights Consortium and University of
London. Institute of Commonwealth Studies, 2013).

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Significance of services encounter
Service encounter is related to implementing value chain activities in David Jones Food
hall. It is evaluated that if company could customized its service encounter as per the demand
and needs of the market then it will not only increase the efficiency of business but also increase
the overall turnover of company. In addition to this, if service encounter of company is
maintained high and effective then it will surely increase the overall efficiency of David Jones
Food hall. The main biggest effectiveness of service encounter of David Jones Food hall is
related to holding effective business channel customized marketing activities. This level of
marketing activities is accompanied by new highly developed technologies which could be used
to make changes in the business functioning. Furthermore, strategic planning such as strategic
alliance with other organizations, customization of services and developing attractive offered
packages could be made by implementing proper business channels and implementing
enterprises resources planning in process system. Therefore, it could be inferred that growth of
David Jones Food hall and its enhancement of business functioning is completely dependent up
on the quality of services encounter in organization (Kumar and Shyamasundar, 2014).
Analysis of managerial implication
It is observed that management of the company is the key pillar who make effective
efforts to overcome all the negative implication of business. David Jones Food hall has entered
into strategic alliance with other organizations to supply foods and services to clients in the
market. However, in order to make effective level of business functioning, management
department has to make strategic planning and procedure for the betterment of organizations.
Follow up the past decision and outcomes could be the best valuable working chain to make

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effective managerial implication. Front desk decisions and communicating with the clients are
the key crucial part of the organization. Nonetheless, this part is taken care by the line manager
of particular department and other front desk managers appointed by the organizations. It is
evaluated that if managers of David Jones Food hall fails to implement effective business
functioning then it will not only hamper the brand image of company in the market but also put
negative impact on the value chain activities. The effective business functioning of management
department of David Jones Food hall could be evaluated by considering the quality and
productivity of organization. Furthermore, managerial implication is related to implementing
effective strategies for the betterment of organizations. Therefore, it should be accompanied by
the functioning of management department and how they take management decisions for the
effective functioning of David Jones Food hall. This managerial implication process will help top
management, executives and directors of company to evaluate how much to invest in particular
ventures, which distribution system to use, how to allocate the David Jones Food hall’s budget
among different part of the organization such as research and development department, front
desk investment, advertisement and promotions of restaurant. If management of David Jones
Food hall do not make proper level of finance allocation in its several department and
functioning then it will not only increase the overall cost of the process of David Jones Food hall
but also reduce the productivity and efficiency of business (Davis and Horney, 2015).

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Conclusion
David Jones Food hall has several business functioning which is operated by the key
managerial persons with a view to increase overall productivity and efficiency of organization. It
is evaluated that back stage business functions of David Jones Food hall is accompanied by
internal value chain activities of organizations. Now in the end, it could be inferred that company
should maintain effective back stage and front desk functioning for implementing effective
business functioning.

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References
Davis, T.R. and Horney, N., 2015. Guest feedback and complaint handling in the hospitality
industry. In Proceedings of the 1988 International Conference of Services Marketing (pp. 246-
260). Springer, Cham.
Kumar, N.N. and Shyamasundar, R.K., 2014, December. Realizing purpose-based privacy
policies succinctly via information-flow labels. In Big Data and Cloud Computing (BdCloud),
2014 IEEE Fourth International Conference on(pp. 753-760). IEEE.
Orr, R.N., Lemley, D., Hotchkies, C.J. and Dehoux, J.L., 2015. System and method for
interfacing a client device with a point of sale system. U.S. Patent 9,195,982.
Samson, C., University of London. Human Rights Consortium and University of London.
Institute of Commonwealth Studies, 2013. A world you do not know: Settler societies, indigenous
peoples and the attack on cultural diversity (p. 270). University of London, School of Advanced
Study, Human Rights Consortium, Institute of Commonwealth studies.