This report provides a comprehensive strategic management analysis of David Jones, focusing on the Australian retail market. It begins with an executive summary and an introduction to strategic management principles, followed by an overview of the market size and trends within the Australian retail sector. The report then delves into David Jones' financial and corporate performance, highlighting declining profits and market share. It identifies key strategic options, particularly emphasizing the need for increased online presence and social media marketing to attract customers. The recommended strategy involves investing in social media marketing to overcome financial losses and expand the customer base. The report outlines the implementation of this strategy, including strategy formulation, implementation steps involving people, resources, and structure, and a timeline for key actions. Finally, it discusses the monitoring and control of future performance, emphasizing the importance of tracking progress and making necessary adjustments to ensure the success of the recommended strategies. The report concludes with a summary of findings and recommendations.