This report provides a comprehensive strategic analysis of David Jones Company, a prominent Australian department store chain. It delves into the company's historical background, its application of PESTEL and Porter's Five Forces models, market size and trends, financial and corporate performance, and strategic options. The analysis covers the company's business strategy, corporate strategy, and innovation strategy. Furthermore, the report assesses the monitoring and control mechanisms for future performance, offering a well-rounded perspective on David Jones Company's strategic planning and operational approaches within the Australian retail market. The report concludes with an overall assessment of the strategic plan's key elements and their potential impact.