HI6006: David Jones Case Study and Analysis Report
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Report
AI Summary
This report presents a comprehensive case study analysis of David Jones (DJs), a leading Australian retail company. It begins with an executive summary and introduction highlighting the importance of adapting to market changes and the significance of strategic planning. The main body summarizes the DJs case, identifying key issues such as its traditional business approach, slow adaptation to change, and lack of technological advancement. The report then delves into the theoretical concepts of business environment analysis, emphasizing the need for companies to align their strategies with internal and external factors. The application of business strategy is explored through SWOT, PESTLE, and Porter's Five Forces analyses, illustrating how DJs can leverage its strengths, address weaknesses, capitalize on opportunities, and mitigate threats. The report concludes by summarizing the key findings and recommendations for DJs, supported by references to relevant academic sources.

REPORT- CASE ANALYSIS
AND APPLICATIONS OF
STRATEGIC MODEL OF
DAVID JONES
AND APPLICATIONS OF
STRATEGIC MODEL OF
DAVID JONES
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Table of Contents
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Summary of the case....................................................................................................................3
Identification of issue...................................................................................................................4
Concept........................................................................................................................................4
Application of business strategy..................................................................................................5
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Summary of the case....................................................................................................................3
Identification of issue...................................................................................................................4
Concept........................................................................................................................................4
Application of business strategy..................................................................................................5
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

EXECUTIVE SUMMARY
This report highlights the case study of David Jones (DJs) along with the major issues that it
faced. This report also discuss the theoretical concept along with the application of business
strategy with the implication of various strategic tools.
INTRODUCTION
Existence of competition in the market along with changing of market trends are very volatile in
the business economy. It is very essential for every business or company to analyse such changes
along with their implementation in order to retain in the competitive world. However, neglecting
such market requirement may bring negative impact over the companies in terms of loosing
customers or non achievement of their pre-decided goal. Thus, it is very essential for every
company to make the business strategies in order to cope with such changes and win the leading
positing in the competitory market.
MAIN BODY
Summary of the case
David Jones (DJs) is one of the leading retailing company of Australia. It deals with the
business of selling branded clothes with a wide coverage over customers. Its major competitor is
Myers. In 2014 it was overtakes by Woolworths of South Africa. The differentiation strategy of
DJs was fine-tuned. But the market regarding the speciality departmental stores is raising at the
rate of 7 per cent in comparison of 2 per cent of standard departmental stores. However, Iain
Nairn the CEO at the time of overtaking said that the DJs had lost its way. It has to move
towards changes. Now the company is more focusing towards acquiring more customers from
Asian countries along with laying focus on digital and credit card payment. The company also
start paying high incentives to its employees. With an investment of A$400 millions the stores
are also upgraded. The number of stores are also opened at the country road with a planning of
opening 8 more stores. With its appealing new stores it is attracting and meeting the needs of its
luxurious customers.
In 2015 Iain Nairn was replaced by John Dixon who is associated with the old and
famous brand Marks and Spencers. John Dixon also brings many more changes in DJs. It was
also found that the changes brought by Iain Nairn is due to the tension with the Ian Moir, head of
This report highlights the case study of David Jones (DJs) along with the major issues that it
faced. This report also discuss the theoretical concept along with the application of business
strategy with the implication of various strategic tools.
INTRODUCTION
Existence of competition in the market along with changing of market trends are very volatile in
the business economy. It is very essential for every business or company to analyse such changes
along with their implementation in order to retain in the competitive world. However, neglecting
such market requirement may bring negative impact over the companies in terms of loosing
customers or non achievement of their pre-decided goal. Thus, it is very essential for every
company to make the business strategies in order to cope with such changes and win the leading
positing in the competitory market.
MAIN BODY
Summary of the case
David Jones (DJs) is one of the leading retailing company of Australia. It deals with the
business of selling branded clothes with a wide coverage over customers. Its major competitor is
Myers. In 2014 it was overtakes by Woolworths of South Africa. The differentiation strategy of
DJs was fine-tuned. But the market regarding the speciality departmental stores is raising at the
rate of 7 per cent in comparison of 2 per cent of standard departmental stores. However, Iain
Nairn the CEO at the time of overtaking said that the DJs had lost its way. It has to move
towards changes. Now the company is more focusing towards acquiring more customers from
Asian countries along with laying focus on digital and credit card payment. The company also
start paying high incentives to its employees. With an investment of A$400 millions the stores
are also upgraded. The number of stores are also opened at the country road with a planning of
opening 8 more stores. With its appealing new stores it is attracting and meeting the needs of its
luxurious customers.
In 2015 Iain Nairn was replaced by John Dixon who is associated with the old and
famous brand Marks and Spencers. John Dixon also brings many more changes in DJs. It was
also found that the changes brought by Iain Nairn is due to the tension with the Ian Moir, head of
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Wooleorths. The changes are bought to indulge various private labels in the stores with the
following of brand strategies regarding tradition. As per Dixon and views of Ian Moir, the food
business of DJs was little tired. They want that DJs should be converted into food halls where
shoppers can enjoy delicious food along with shopping. They want to convert DJs as the
favourite destination of shoppers. Dixon also said that since DJs has made its position in the
heart of Australia. It will remain the same if he will lead DJs in such competitive market of
departmental stores.
Identification of issue
The major issue associated with DJs is its traditional approach of doing its business. DJs
was slow adaptor to change. It was carrying out its business by following the traditional plans
and policies without looking at the changing business requirement. DJs usually never consider
the requirement and needs of its employees. Non adoption of the latest changes and non
appealing look of the store was also characterized as a major issue. DJs also never thought about
the policy of expansion of its business.
It is also being seen that DJs has not made market research and as a result not able to
analyse the market opportunities. Lack of technological advancement would also being
considered as a major issue for DJs. Determining the value of human resource along with
meeting the needs of customers through providing products of their demand are also considered
as essential issue associated with DJs.
Concept
Business environment or the environment in which a company operate its operations is
very dynamic. Business environment continuously changes along with raising the need of change
for the companies. It is very essential for companies to analyse the business environment and its
demand to make the strategies regarding future course of action.
Since, many changes occurs in the environment regarding technology, changing trends, changing
taste and preferences of consumers. Thus, it is very essential for every company to analyse the
internal as well as external environment before making its strategic plan. Since internal
environment is related with the internal management of the company thus, it should be easy to
cope with this environment in comparison of external environment which basically dealt with
following of brand strategies regarding tradition. As per Dixon and views of Ian Moir, the food
business of DJs was little tired. They want that DJs should be converted into food halls where
shoppers can enjoy delicious food along with shopping. They want to convert DJs as the
favourite destination of shoppers. Dixon also said that since DJs has made its position in the
heart of Australia. It will remain the same if he will lead DJs in such competitive market of
departmental stores.
Identification of issue
The major issue associated with DJs is its traditional approach of doing its business. DJs
was slow adaptor to change. It was carrying out its business by following the traditional plans
and policies without looking at the changing business requirement. DJs usually never consider
the requirement and needs of its employees. Non adoption of the latest changes and non
appealing look of the store was also characterized as a major issue. DJs also never thought about
the policy of expansion of its business.
It is also being seen that DJs has not made market research and as a result not able to
analyse the market opportunities. Lack of technological advancement would also being
considered as a major issue for DJs. Determining the value of human resource along with
meeting the needs of customers through providing products of their demand are also considered
as essential issue associated with DJs.
Concept
Business environment or the environment in which a company operate its operations is
very dynamic. Business environment continuously changes along with raising the need of change
for the companies. It is very essential for companies to analyse the business environment and its
demand to make the strategies regarding future course of action.
Since, many changes occurs in the environment regarding technology, changing trends, changing
taste and preferences of consumers. Thus, it is very essential for every company to analyse the
internal as well as external environment before making its strategic plan. Since internal
environment is related with the internal management of the company thus, it should be easy to
cope with this environment in comparison of external environment which basically dealt with
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external factor with an uncontrollable impact (Khajeheian, Friedrichsen and Mödinger, 2018).
Thus, it would be right to said that if a company wants to operate its business then it has to
comply with the changes or the changing environment. In case if company is planning to
launching its product or expanding its business line through the application of strategic
management, then it becomes very essential for the companies to act as per the demand of
environment and meet its requirements.
Application of business strategy
In order to deal with the situation and gain the competitive advantage, DJs have to make
an effective business strategy which involves the use of various strategic tools so that it can meet
the competition in addition to retaining a good position in the competitive market (Yuliansyah,
Gurd and Mohamed, 2017). There are various models which play an important role in making
the effective business strategies in order to meet the competitive situation.
SWOT analysis:
It is one of the important strategic tool which enables the companies to analyse their own
strength and weakness. By using this tool DJs can analyse its internal management or
environment and on the basis of that analysis it can make the strategies regarding the future for
grabbing the opportunities (Vlados, 2019). This analysis also enables DJs to identify the future
possible threats which could affect its business operation.
By performing this analysis DJs can analyse its position in the market, it can also analyse
the growth perspective along with its loopholes in operation of business.
Strength:
It usually includes the ability or strength which a company posses in order to beet the
market competition. DJs have to first identify its strength which it possesses which may includes
good customer satisfaction because of the quality product of the company.
Weakness:
It refers to the loopholes or weak points of the company which could affect its business.
After analysing the strength DJs have to look towards its weak points which needed to be
improved (Teoli and An, 2019). The weak points may include its less activeness towards the
business changes, technological dis-advancement, lack of employee's satisfaction, lack of
appealing shops and various others.
Thus, it would be right to said that if a company wants to operate its business then it has to
comply with the changes or the changing environment. In case if company is planning to
launching its product or expanding its business line through the application of strategic
management, then it becomes very essential for the companies to act as per the demand of
environment and meet its requirements.
Application of business strategy
In order to deal with the situation and gain the competitive advantage, DJs have to make
an effective business strategy which involves the use of various strategic tools so that it can meet
the competition in addition to retaining a good position in the competitive market (Yuliansyah,
Gurd and Mohamed, 2017). There are various models which play an important role in making
the effective business strategies in order to meet the competitive situation.
SWOT analysis:
It is one of the important strategic tool which enables the companies to analyse their own
strength and weakness. By using this tool DJs can analyse its internal management or
environment and on the basis of that analysis it can make the strategies regarding the future for
grabbing the opportunities (Vlados, 2019). This analysis also enables DJs to identify the future
possible threats which could affect its business operation.
By performing this analysis DJs can analyse its position in the market, it can also analyse
the growth perspective along with its loopholes in operation of business.
Strength:
It usually includes the ability or strength which a company posses in order to beet the
market competition. DJs have to first identify its strength which it possesses which may includes
good customer satisfaction because of the quality product of the company.
Weakness:
It refers to the loopholes or weak points of the company which could affect its business.
After analysing the strength DJs have to look towards its weak points which needed to be
improved (Teoli and An, 2019). The weak points may include its less activeness towards the
business changes, technological dis-advancement, lack of employee's satisfaction, lack of
appealing shops and various others.

Opportunities:
This includes the external environmental factors which leads or offer growth or success
to the company. DJs can analyse the future opportunities by knowing the weakness of its
competitor and making itself better competent in comparison of others.
Threats:
It refers to the barriers which every company have to overcome in order to retain their
position in the market. Changes in market situation, technological up-gradation, change in taste
and preferences of consumers may all act as threat to DJs which it has to overcome to maintain
its position (Gürel and Tat, 2017).
Pestle analysis:
This strategic tool allows the DJs to look at the external environmental changes along
with its impact over the business of the company. However, these impacts are severe and
uncontrollable but appropriate analysing of these factors can help the companies to minimize
their impacts. This strategic tool when inculcated into the business strategy of the company,
helps the company in expanding its business activities along with entering into the new market
(Elmansy, 2019). Thus, analysis of external factors through Pestle analysis helps the DJs to
minimize the intensity of threats and enables the company to grab the future opportunities.
Political forces:
This factor refers to the political environment of a country which includes the rules or
policies of the government regarding the trade or import-export practices, e-commerce trade and
various other. The political climate of the country is also included in this factor (Lam, Lidl Hong
Kong Ltd, 2018). This factor puts a major impact over the DJs if it will be overlooked because it
is very essential to make changes in the business strategies as per the changing political
environment.
Economic forces:
Interest rate, economic polity or situation, fiscal policies, employment rate all constitute
economic forces. DJs have to carefully analyse the economic environment in order to retain in
the market or to execute the business plans regarding the expansion of the business. Ignoring this
factor may puts severe impact over the company.
Social factor:
This includes the external environmental factors which leads or offer growth or success
to the company. DJs can analyse the future opportunities by knowing the weakness of its
competitor and making itself better competent in comparison of others.
Threats:
It refers to the barriers which every company have to overcome in order to retain their
position in the market. Changes in market situation, technological up-gradation, change in taste
and preferences of consumers may all act as threat to DJs which it has to overcome to maintain
its position (Gürel and Tat, 2017).
Pestle analysis:
This strategic tool allows the DJs to look at the external environmental changes along
with its impact over the business of the company. However, these impacts are severe and
uncontrollable but appropriate analysing of these factors can help the companies to minimize
their impacts. This strategic tool when inculcated into the business strategy of the company,
helps the company in expanding its business activities along with entering into the new market
(Elmansy, 2019). Thus, analysis of external factors through Pestle analysis helps the DJs to
minimize the intensity of threats and enables the company to grab the future opportunities.
Political forces:
This factor refers to the political environment of a country which includes the rules or
policies of the government regarding the trade or import-export practices, e-commerce trade and
various other. The political climate of the country is also included in this factor (Lam, Lidl Hong
Kong Ltd, 2018). This factor puts a major impact over the DJs if it will be overlooked because it
is very essential to make changes in the business strategies as per the changing political
environment.
Economic forces:
Interest rate, economic polity or situation, fiscal policies, employment rate all constitute
economic forces. DJs have to carefully analyse the economic environment in order to retain in
the market or to execute the business plans regarding the expansion of the business. Ignoring this
factor may puts severe impact over the company.
Social factor:
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This factor is related with the societal habit or taste and preference of the consumers. This
is a highly volatile factor which changes very rapidly. Analysing of this factor is equally
important for the DJs because the main objective of DJs is ultimately to serve the customers.
Thus looking and considering the taste and preferences of the customers is very essential for the
company in order to retain their customers and raising the sales and profit percentages of the
company.
Technological factor:
This factor is wholly related with the technological environment or the technological
changes and up-gradation. Moving with the technological requirement or indulging the latest
technology helps the DJs in meeting this factor (Shtal, 2018). Inculcating the latest technology in
the working operations like digitalization or cashless transactions along with dealing in online
platform helps the DJs in improvising its sales and grabbing the superior position in the
competitive market.
Legal forces:
This factor is related with the laws and regulations of the country. It constitutes the legal
framework of the country. This factor is very important to be complied by every company
including DJs to perform the business operation. Thus, DJs have to carefully consider this factor
while making its business strategies because avoiding this factor will have direct impact over the
business of DJs in terms of restricting its business operations.
Environmental factors:
This factor is related with the environmental resources which means every company have
to make the efficient utilization of natural resources so that they can be sustained for the future
generation. Considering this factor helps the DJs in gaining the good brand image in the market
(Perera, 2017). This could help the company in raising its sales and revenues in addition to
safeguarding the resources of the environment.
Porter's five forces:
This is also considered as one of the important strategic tool which helps the companies
to analyse the intensity of market competition. Considering this tool while making business
strategy enables the DJs to analyse the degree of market competition which persist in the market.
is a highly volatile factor which changes very rapidly. Analysing of this factor is equally
important for the DJs because the main objective of DJs is ultimately to serve the customers.
Thus looking and considering the taste and preferences of the customers is very essential for the
company in order to retain their customers and raising the sales and profit percentages of the
company.
Technological factor:
This factor is wholly related with the technological environment or the technological
changes and up-gradation. Moving with the technological requirement or indulging the latest
technology helps the DJs in meeting this factor (Shtal, 2018). Inculcating the latest technology in
the working operations like digitalization or cashless transactions along with dealing in online
platform helps the DJs in improvising its sales and grabbing the superior position in the
competitive market.
Legal forces:
This factor is related with the laws and regulations of the country. It constitutes the legal
framework of the country. This factor is very important to be complied by every company
including DJs to perform the business operation. Thus, DJs have to carefully consider this factor
while making its business strategies because avoiding this factor will have direct impact over the
business of DJs in terms of restricting its business operations.
Environmental factors:
This factor is related with the environmental resources which means every company have
to make the efficient utilization of natural resources so that they can be sustained for the future
generation. Considering this factor helps the DJs in gaining the good brand image in the market
(Perera, 2017). This could help the company in raising its sales and revenues in addition to
safeguarding the resources of the environment.
Porter's five forces:
This is also considered as one of the important strategic tool which helps the companies
to analyse the intensity of market competition. Considering this tool while making business
strategy enables the DJs to analyse the degree of market competition which persist in the market.
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This strategic tool helps the company to identify the market competition and accordingly make
changes in the strategies to meet the competition.
Threat of new entry:
This factor may have severe impact over the business and profitability of a company.
This means that if the entry in the market is easy without the involvement any entry barriers or if
the entry requires short amount of investment, then any company can enter into the market and
establish their business (Bruijl, 2018). Since, DJs mainly deals in retailing sector which includes
less entry barrier thus it has to carefully analyse this factor and plan its strategies accordingly so
that its business would never get affected.
Threat of substitute:
This factor enables the company to identify that whether their product or service is
replaceable by other company's product or service. This factor can badly affect the company's
business in terms of losing the customers or sales revenue. DJs always have to consider this
factor before making its business strategy so that no one can replace its products.
Bargaining power of supplier:
This element deals with the fact that whether supplier have power to raise their prices.
This is dependent on the fact that how many numbers of suppliers exist in the market or how a
company can identify alternate supplier. The study of this element helps the DJs to identify the
number of suppliers exists in the market and if there are many suppliers of raw material in the
market then the company can make its strategies accordingly so that it can bargain the prices and
lower down its cost of operation.
Bargaining power of customers:
This factor dealt with the term that whether the consumer have power to drive the
company and its prices. This factor is again dependent on the fact that what are the number of
companies exist in the market who may offer the same product at slightly different piece
(Carraher, 2018). Analysing this element along with identifying the competitive companies helps
the DJs to drive this force in favour so that it can raise its customer's share.
Competitive rivalries:
This is one of the major force out of the above forces which includes analysing the
number of market competitors that could affect the company and its business. Study of this force
changes in the strategies to meet the competition.
Threat of new entry:
This factor may have severe impact over the business and profitability of a company.
This means that if the entry in the market is easy without the involvement any entry barriers or if
the entry requires short amount of investment, then any company can enter into the market and
establish their business (Bruijl, 2018). Since, DJs mainly deals in retailing sector which includes
less entry barrier thus it has to carefully analyse this factor and plan its strategies accordingly so
that its business would never get affected.
Threat of substitute:
This factor enables the company to identify that whether their product or service is
replaceable by other company's product or service. This factor can badly affect the company's
business in terms of losing the customers or sales revenue. DJs always have to consider this
factor before making its business strategy so that no one can replace its products.
Bargaining power of supplier:
This element deals with the fact that whether supplier have power to raise their prices.
This is dependent on the fact that how many numbers of suppliers exist in the market or how a
company can identify alternate supplier. The study of this element helps the DJs to identify the
number of suppliers exists in the market and if there are many suppliers of raw material in the
market then the company can make its strategies accordingly so that it can bargain the prices and
lower down its cost of operation.
Bargaining power of customers:
This factor dealt with the term that whether the consumer have power to drive the
company and its prices. This factor is again dependent on the fact that what are the number of
companies exist in the market who may offer the same product at slightly different piece
(Carraher, 2018). Analysing this element along with identifying the competitive companies helps
the DJs to drive this force in favour so that it can raise its customer's share.
Competitive rivalries:
This is one of the major force out of the above forces which includes analysing the
number of market competitors that could affect the company and its business. Study of this force

is very important for DJs in order to run its company. Including and considering this force while
making business strategy by DJs helps it to fight the competition and achieve its objectives.
Ansoff matrix:
This is one of the major strategic tool used for making strategies regarding the growth
and expansion of the business. Implementing this tool in the business strategy of DJs helps the
company to make the plans and strategies regarding the future expansion and growth of its
business (Martins, 2020). This matrix consists of four main elements:
Market penetration:
It refers to that strategy which is related with selling the existing product of the company
in the existing market. This strategy helps the company in raising its sales and capturing the
greater share in market.
Market development:
It is that strategy which focus on selling the exiting product in the new market or at
international level. This strategy enables the company to capture the new market and helps the
companies in establishing their position in the new market.
Product development:
This strategy is related with launching of new product in the existing market. This
strategy helps the company to raise their market share along with the introduction of new
product.
Diversification:
This is one of the typical but effective strategy. Branding plays an important role in
making this strategy successful or effective but at the same side it can either made or destroy the
company's image. This strategy is related with launching of new product in the completely new
market (Schawel and Billing, 2018). For implementing this strategy company's have to perform
adequate research of the market.
Enabling and implementing this model in the business strategy of DJs, helps the company
to make the strategies regarding the future grabbing of opportunities. This model also helps the
company to raise its market coverage and expand its business operations. Using this tool DJs can
in addition to achieving growth can also face the market competition with the establishment of
competing position.
making business strategy by DJs helps it to fight the competition and achieve its objectives.
Ansoff matrix:
This is one of the major strategic tool used for making strategies regarding the growth
and expansion of the business. Implementing this tool in the business strategy of DJs helps the
company to make the plans and strategies regarding the future expansion and growth of its
business (Martins, 2020). This matrix consists of four main elements:
Market penetration:
It refers to that strategy which is related with selling the existing product of the company
in the existing market. This strategy helps the company in raising its sales and capturing the
greater share in market.
Market development:
It is that strategy which focus on selling the exiting product in the new market or at
international level. This strategy enables the company to capture the new market and helps the
companies in establishing their position in the new market.
Product development:
This strategy is related with launching of new product in the existing market. This
strategy helps the company to raise their market share along with the introduction of new
product.
Diversification:
This is one of the typical but effective strategy. Branding plays an important role in
making this strategy successful or effective but at the same side it can either made or destroy the
company's image. This strategy is related with launching of new product in the completely new
market (Schawel and Billing, 2018). For implementing this strategy company's have to perform
adequate research of the market.
Enabling and implementing this model in the business strategy of DJs, helps the company
to make the strategies regarding the future grabbing of opportunities. This model also helps the
company to raise its market coverage and expand its business operations. Using this tool DJs can
in addition to achieving growth can also face the market competition with the establishment of
competing position.
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CONCLUSION
From the above report it is concluded that making of appropriate business strategy along with
implementation of different strategic tools like SWOT analysis, Pestle analysis, Ansoff matrix
along with considering the porter's five force model helps the company to analyse the market
requirement and associated changes. This could also help the company in meeting market
competition with the achievement of growth and success. Thus, DJs with the implementation of
business strategy can make its business to reach at next level of success.
From the above report it is concluded that making of appropriate business strategy along with
implementation of different strategic tools like SWOT analysis, Pestle analysis, Ansoff matrix
along with considering the porter's five force model helps the company to analyse the market
requirement and associated changes. This could also help the company in meeting market
competition with the achievement of growth and success. Thus, DJs with the implementation of
business strategy can make its business to reach at next level of success.
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REFERENCES
Books and journals
Vlados, C., 2019. On a correlative and evolutionary SWOT analysis. Journal of Strategy and
Management.
Teoli, D. and An, J., 2019. SWOT analysis.
Shtal, and et.al., 2018. Methods of analysis of the external environment of business activities.
Elmansy, R., 2019. PESTLE Analysis and When to Use it.
Lam, W.H., Lidl Hong Kong Ltd, 2018. Pestle. U.S. Patent Application 29/589,977.
Bruijl, G.H.T., 2018. The relevance of Porter's five forces in today's innovative and changing
business environment. Available at SSRN 3192207.
Carraher, S.M., 2018. An examination of an instrument to measure Porter’s Five Forces Model.
In International Journal of Arts & Sciences Conference at Harvard University.
Martins, A.M.A.R.D.L., 2020. Scenarios and Ansoff Matrix (Doctoral dissertation).
Schawel, C. and Billing, F., 2018. Ansoff-Matrix. In Top 100 management tools (pp. 31-33).
Springer Gabler, Wiesbaden.
Khajeheian, D., Friedrichsen, M. and Mödinger, W., 2018. An introduction to competitiveness in
fast changing business environment. In Competitiveness in emerging markets (pp. 3-11).
Springer, Cham.
Yuliansyah, Y., Gurd, B. and Mohamed, N., 2017. The significant of business strategy in
improving organizational performance. Humanomics.
Perera, R., 2017. The PESTLE analysis. Nerdynaut.
Gürel, E. and Tat, M., 2017. SWOT analysis: a theoretical review. Journal of International
Social Research.10(51).
1
Books and journals
Vlados, C., 2019. On a correlative and evolutionary SWOT analysis. Journal of Strategy and
Management.
Teoli, D. and An, J., 2019. SWOT analysis.
Shtal, and et.al., 2018. Methods of analysis of the external environment of business activities.
Elmansy, R., 2019. PESTLE Analysis and When to Use it.
Lam, W.H., Lidl Hong Kong Ltd, 2018. Pestle. U.S. Patent Application 29/589,977.
Bruijl, G.H.T., 2018. The relevance of Porter's five forces in today's innovative and changing
business environment. Available at SSRN 3192207.
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