Davies Bakery: E-commerce Strategy, Action Plan, and Website Design

This report provides a comprehensive analysis of Davies Bakery's e-commerce strategy. It begins with an environmental and business analysis, examining the bakery's current activities, value proposition, business model (including manufacturing, distribution, and franchising), and revenue generation methods such as specialty cakes, unique offerings, and freshness. The report then delves into a SWOT analysis, identifying the bakery's strengths, weaknesses, opportunities, and threats within the competitive Australian market. Furthermore, it discusses the features of e-commerce technology relevant to the bakery's online presence. The report outlines the development of an e-commerce strategy, incorporating an action plan, and concludes with the design of a website prototype. The content covers various aspects of the bakery's operations, from product offerings to marketing techniques, with the goal of improving its online presence and overall business performance.

WEBSITE

Table of Contents
INTRODUCTION...........................................................................................................................3
PART A...........................................................................................................................................3
1. Environment and business analysis of Davies Bakery. ..........................................................3
2. Develop e-commerce strategy.................................................................................................9
3. Develop an action plan..........................................................................................................11
PART B..........................................................................................................................................13
Designing a website-.................................................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Small business uses e-commerce website for promoting their business all over the world.
This report will discuss about the business activities of company and analyse the features that are
helpful for managing the business process. This assignment will describe the revenue and
business model. In part A, develop strategy plan for e-commerce website that are used for
managing the business process. Furthermore, In Part B, design an effective website prototype by
using site builder according to the need and requirement of business plan in part A.
PART A
1. Environment and business analysis of Davies Bakery.
Environmental analysis is a strategic tool and platform which is useful for identifying the
internal and external elements that impact on the organization performance. Villa world is based
on business for providing the information regarding the property, areas etc. Business is directly
influence by the environment and both are interconnected to each other.
Overview of current business activities
Davies bakery is based on the organization to increase the business all over the world.
They produce different products such as biscuits, cakes, pastries and breads etc. All these
products are able available in the marketplace. This firm mainly focus on providing the best
quality of product to their customer (Abou-Shouk & Khalifa, 2017). There are different
department divided for performing different operations and functions in proper manner. In
Australia, Many bakeries are cafe which provided both type of product and service to their
customer. Business activities are includes all the primary goals of making a profit. There are the
main important type of business activities performed in their bakery such as investing, financing
and operational.
 Operational business activities-
This is the first operation to operate the cash flow of statement and this activity includes many
products form the income statement. In this way, it can be balance the sheet of current position.
 Investing business activities-
This is the second statement of cash flow and this business activities capitalized more than one
year. Davies bakery is investing the money for the establishing the business all over the world. It
is useful for increasing the growth and development.

 Financing business activities-
This is the main part of firm to overall of all activities regarding the financing, it also includes
public offering, debt financing and secondary offering etc. This section is also record all the
amount of cash being paid for dividends.
Existing value proposition
Business environment is basically a dynamic and fast for changing all time according to
the need and requirement. For managing the existing product value is challenging part of
organization to maintain their product and services in proper manner. Value proposition is the
main part of businesses for making statement that useful for summarize why the customer should
by the product and use the services from Davies Bakery (Agarwal & Tuteja, 2018). This is also
helpful for potential consumer because one product or service added more value and solving the
problems.
A bakery value preposition communicates with the different number of reason for which
the service or product is suited for consumer segments. It should be displayed all necessary
information regarding the product and services. This bakery must be intuitive towards the
services so that consumer can read the actual value proposition by using website and other
applications(BallestarGrau-Carle & Sainz, 2018). Value proposition follows all the various
formats which is unique for the organization or customer. It is required for bakery business to
add some effective value in their product so that many customers attract towards their services.
Business model and source of revenue generations
Business model is conceptual structure that help for support to viability of item in the
organization, it also includes the specific goals and objectives of the company. Davies bakery is
also used different policies and terms that adopt for changing the business model. According to
management system, business model is defined as rationale of company and create, captures and
deliver s values to the customer. In this firm, there are different types of business model
applicable in the organization (BallestarGrau-Carle & Sainz, 2018). Manufacture- Manufacturing is a process which help for managing the business process
and this bakery develop the delicious their food item for the customer. Main aim of
organization to identify the need and requirement of customer and then manufacture the
efficient product in marketplace. Manufacture create or finish the product from the raw

materials and this is directly sell to customer and another business is to sell finally to
customer for increasing the productivity and profitability in marketplace. Distributor- Distributors are playing important role for buying the product to the
manufacture and again resell same product to retailer or public. This is also known as
dealership approach to increase the value in marketplace. Aggregator- This business model is developed recently for providing the best services to
customer and also sell the services under their own brand. Davies bakery is also recently
launched product in marketplace for establish the business all over the world. The money
is earned as commissions (Chan & Wang et.al., 2018). Retailer- A retailer is performing various function to sell their product directly to the
consumer after purchasing the item from distributor and wholesaler. It is type of process
for selling the good and service to consumer. Retailer is satisfied the demand and also
identified through the supply chain. Retailing business support to the services includes
advisory, delivery services etc. all the information are management by the Davies bakery
shop. Franchise-A franchise should be distributor, manufacture and retailer. Davies Bakery
launch new product in marketplace according to the demand of customers. Davies bakery
uses the franchisee fir business model. It also indicates and image and values in
marketplace, It is required for this firm to maintain their facilities and services in proper
manner (Ferreira, Pedrosa & Bernardino, 2017).
 Bricks and Clicks- Davies Bakery provide the both facilities such as online and offline
which allows the customer to buy the product form the online website and physical
stores. Sometimes, this store provide many facilities such as discount, offer, voucher in
Christmas eve or festivals etc. Many customer uses online services for managing the
business operations and functions in effective manner.
Source of revenue generation-
In Bakery industry, it is challenges for firm for explore their brand and innovate new
ideas for growth and development. There are following quality and creativity help for generating
more revenue in marketplace. Speciality cake- Davies Bakery is make special cake of customer and give many options
regarding the cake. This store also uses cookie cutter and it easier for creating and

launching in effective manner. They also decorate the cake with creativity and
uniqueness. It is required for firm to manage their services in proper manner. Davies
given many options regarding the list of cakes and all types of cake available in
marketplace. This business will advertisement their cake on the specific events such as
birthday celebration, wedding and festivals etc. Be Unique- Many bakeries have important signature product that keep customer coming
back to the store. Davies bakery plans an effective strategy for managing the business
process also help for increasing the productivity and profitability in marketplace
(Hristoski, & Mitrevski, 2017). It is important for business process to put some
innovative ideas in growth and development. Freshness- Product quality is a key factor in Davies bakery which is the important for
managing the business process. Ensuring that each and every customer receive the same
quality of product and services. Fresh pastry is important to build customer loyalty
towards the business. It makes sure that Davies bakery provide the services on time to
consumer. Davies bakery uses the fresh item, ingredients in their menu. Taste is also
main parameter that help for increasing the competition level of organization. It cannot
cut the cost but also maintaining the quality of food or service. Menu-Davies bakery offering the best and popular signature product to their customer. It
is the best idea for change the menu periodically according to the requirement. According
to market research, Davies bakery is added new product to their menu list which is useful
for increasing the sales and production because customer always choose new item.
Afterwards, they also take feedback to the consumer and identifying the need and
requirement of product in marketplace (Jing, Jiang & Sugumaran, 2018). Small Survey
card is provided to customer at their table and offer the feedback regarding the new
product menu. Free sample- To increase the profitability of bakery in the marketplace and it is an
effective part for draw something good in the store front so that customer attract towards
their shop. In this sample, it also adds the popular products and menu as unique quality of
services. This is the best way to test the new product and also updated the menu in time
to time.

 Healthy Option- With the ever growing the business and health movement it is required
for offering the best quality of product option for growth and development. There are
some important items for increasing the quality and health such as low sugar item that
allows the customer those who are more concern about the health. In this way, it can be
enjoy their food without any tension. Davies bakery is also promoting and advertising
the low caloric item that help for health conscience customer and also accepting the
establishment of business process.
SWOT analysis of Davies Bakery business-
Starting of bakery business is needed for identifying the business and putting some innovative
idea in the development process. Bakery business is expensive but in small business it is required
a lot of ideas included in the growth and development. Strength, weakness, opportunities and
threats are important factors that determined the entire business conditions. Strength- Main strength of bakery shop to provide wide range of product and item that
meet the need and requirement (Khairuddin Omar & Ahmad, 2018). Davies bakery
always maintain their service which is required for fulfilling the demand of customer. A
good manager is arranging all the facilities and also offering the many services related
the party, celebration and festivals etc. this bakery also promoting their product and item
with the help of technology such as website. This is the best way to promoting item and
also increasing their product value in market. Weakness-Weakness of Davies bakery set up their store in different location and it is
difficult for consumer to buy the product form stores. Location might be weak point of
bakery shop, Davies bakery is planning to launch their store in different location or
create great impression in front of customer. This approach will help for build the strong
business in marketplace. Opportunities- There are minimum opportunities available and which are limited. Many
people consumer cake, snack and bread on daily that' s why, they also demand to the
business for perfect product and their quality. Many customer want to learn how to bake
and finding the government approval bakery. This bakery is fulfilled the goals and
objectives of customers. Davies Bakery is maintained their product quality which is
required for increasing the business activities (Madlberger & Matook, 2017).

 Threats- The most common threats is competitor in Australia there are many small
business establish in Australia that impact on Davies bakery. This bakery is implement
innovative idea to reduce the threats. Planning is the main factor that help for growth and
development. Davies bakery website is innovative plan to provide all information to
their customers.
Features of e-commerce technology
Electronic commerce is a medium to purchased the goods and services by using
electronic tool such as website, mobile application and internet. This process will perform
different operations such as creating, paying, marketing and servicing for products and services.
Davies bakery also uses this technology which is beneficial for growth and development of
business. There are important features that useful for maintaining the business process and also
increasing the performance.
 Interactivity- Technology applicable in the e-commerce that requires for consumer to
buy the product with the help of online mode (Rahman, 2018). It is safe and user friendly
process in order to make individual feel as active participant in the transaction method.
Davies bakery has own website that support to consumer and provide variety of product
and service to the people(Shemi & Procter, 2018). This e-commerce technology can be
adjust to each and every individual people experience. For Example- While shopping
online so that individual see the different parameter of particular product. In online
shopping, it also adds the product in the virtual shopping cart on the website. Customer
also check out the payment details or order information. This is the best approach for
managing the business task in proper manner. This activity can be possible with the help
of e-commerce website to provide entire details related the product name, details,
services, delivery, privacy etc.
 Personalization- Technologies are useful for business purpose within e commerce that
allows for customization and personalization of marketing. This technology help for
creating own account on their website to communicate with directly to the manager.
Davies bakery allows the customer service which is important for identifying the demand
and achieving their goals and objectives. This business can be categorise according to the
customer. For Example- personalization includes product and item recommendations

which is based on the user search history on the website. E-commerce technique provide
the facility to order the product by online mode (Shemi & Procter, 2018).
 Universal standards- Davies bakery and other individual, government or business also
uses the technologies, internet and media standard that is part of e-commerce features.
This is the best technique which is useful for maintains the business standards in effective
manner. Universal standard is simply the interaction to the customer and build strong
relationship between them. An individual consumer can see the standard at the time of
online shopping and purchased the product by using website of bakery shop. Davies
bakery website provide the facilities to their customer when they were created account
and generating username or password. With the help of username or password, it can
easily access the account to see all information of product.
 Information Richness- E-commerce website contain all the information of product and
user easily access the account to utilise the text messages, video, audio and visual
component to receive and send the information by using e commerce technology.
Education is major part to easily understand the demand of consumer. Davies bakery hire
the efficient manager that manage the entire business process in effective manner. An
individual person see the information richness on the website blog in which it contains
different videos, images related the product, ingredient or quality (ZAIM, Ramdani &
Hadd, 2018). Hyperlink allows looking the item and send the details related the post by
email and messages.
 Ubiquity- E-commerce technology is based on the web so that it can connect with the
internet at any time or place includes office, homes etc. e-commerce is ubiquitous
because the market able to expand the traditional geographical boundaries all over the
world. It also operating the business hours. For Example- An individual access the
website of Davies bakery with the help of Wi-Fi, hotspot such as mall, cafe and airport.
Each and every individual who have smart phones and data capabilities to access the
internet without using Wi-Fi connection.
2. Develop e-commerce strategy
Identify the key target markets and segments-

There are four main segmentation which are the mostly used in the business process.
Market segmentation is one the best marketing techniques to promote and advertisement the
products and services in marketplace. Demographic Segmentation- Demographic segmentation is one of the simplest and wide
type of segmentation which is used for bakery used to get the right population in the
product. This segmentation is divided into different ways such as family, age, gender,
religion and nationality etc(Shemi & Procter, 2018). Behavioural segmentation- This segmentation can be divided according to the
population, behaviour of customer and their decision making. Psycho-graphic segmentation- Psycho-graphic segmentation is one which used different
lifestyle of people and their activities according to their interest and opinion. It is quite
similar to the behavioural segmentation.
 Geographic Segmentation- This segmentation divide the customer on the basis of
geography. Each and very customer have different need and requirement at local areas.
Indirect and direct competitors
Direct competitors-
Direct competitors are those competitions in marketplace that offer the same product and
services to the customer. For Example- Davies bakery is also connected with the consumer that
attract towards the same product. It is required for bakery industry to provide the same product
but an effective price(Shemi & Procter, 2018). Bakery business use the competitive
differentiation strategies to set their specific product and services.
Indirect competition-
Indirect competitor are those which is done between the two companies that make
slightly different product but target the same customer. Davies bakery is also targeting the same
consumer to provide the best quality of product and services. In this way, it can be full-filled the
demand of consumers.
Competitors analysing by using SWOT
In an effort the gain the market value to identify the complete swot analysis of the bakery
industry. SWOT analysis is the best approach which is useful for determine the strength ,
weakness and opportunities, threats etc. these are important part of organization to build business

according to the performance. This analysis is performing different operations and functions
such as
 Look at the competition level and other competitors in the marketplace from the point
view of businesses.
 It also assumed the basic strength of bakery competitors in the marketplace.
 Find the competitor's weakness.
3. Develop an action plan
Strategies and activities in the plan to drive success in the business process-
Strategies planning is an essential part of business growth and development. It is required
for bakery store to plan for the potential financial value. An effective implementation can be
measured by which how the business can meet the actual goals and objectives. It also reflects the
different areas of business such as information system, budgeting, rewards and schemes etc. The
entire goals and achievements depend on the strategies planning on the basis of monthly routine,
daily and weekly etc. these goals are the central part of business operation to achieve their
targets(Shemi & Procter, 2018).
Features and functionality of website
There are different types of features applicable in the e-commerce website that support in
dynamic ways.
 Quality web content- This is a primary reason for people use the search engine to
identifying the information and details of particular product and service. E-commerce
website provide the everyday information regarding the latest update and news. For the
business website, it should be noticed that content is proper format to provide all
necessary information related the business. For Example- Davies bakery is also created
an effective and dynamic website for consumer to access the account and also see the
detail of product.
 Clear and user friendly navigation- It easier for consumer to understand the content
and access in proper manner. Web design must contain all information and user friendly
navigation process that allows the visitor to quickly search the essential information.
Important link provided on e-commerce website that help for connect with the another
page.

 Simple and professional web page- Simple and professional web page show the good
and excellent for customer. It is important for add the effective content that are required
for visitors. User found the initial design in simplified at the time of testing phrase.
 Search engine optimisation- A well designed website is generally received many types
of receiver and this is the best method to attract the visitors with the help of search engine
optimisation(Shemi & Procter, 2018). It is required to enter some keywords in their
website content, link profile and social media signals.
 Web compatibility- there are variety of platforms and tools that is useful for
organization to manage their details and information in appropriate manner.
Measurement of website that establishing for ongoing web presence
Davies bakery launched new business which requires designing web presence. Website is
a type of web presence component that contain the information and details regarding the product
or service. It is a collection of files on particular product that includes the beginning of file. It
expresses the innovative idea that implement in particular website. There is some special features
added such as geographic navigation scheme for customers(Shemi & Procter, 2018). There are
important elements that added into the e-commerce website.
 Blogs
 Newsletter
 Social media account
Legal requirements
Legal requirement is necessary for web designer that provide the policy and privacy
option to customer. Sometimes, many fraud people damage the brand value in front of customer.
In this way, it directly impacts on their sales and production.
Transaction and payment facilities
Transaction and payment facilities or services are essential part of bakery business
because most of the time, people want to order by online method which is beneficial for the
business process. An e-commerce payment facility happen by electronic payment for the online
transaction(Shemi & Procter, 2018). It is also known as electronic data interchange system that
become increasing wide spread use which is based on the shopping and buying product. Many
customer uses the online transaction payment service which is easy and efficient process for