Singapore DBS Company Business Strategy and Resource Analysis

This report delves into the business strategy of DBS Company, focusing on its resource-based view and VRIO analysis to enhance resource capitalization and long-term growth within the financial sector. The study assesses DBS's internal strengths, such as a strong dealer network, reliable suppliers, and a robust brand image, alongside its external strengths, including differentiated pricing and online customer acquisition. It identifies weaknesses like limited financial service offerings and challenges in adapting to new services. The report further examines DBS's vision to foster social impact through gender diversity and its mission to enhance US-China trade. The VRIO analysis evaluates the company's capabilities in countering financial sector challenges and leveraging customer feedback. The conclusion emphasizes the importance of strategic resource implementation for market positioning and overall company potential. This comprehensive analysis aims to provide valuable insights into DBS's strategic management and its path toward sustainable growth.

Running head: Business Strategy (Management)
Business Strategy (Management)
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Business Strategy (Management)
Table of Contents
Introduction................................................................................................................................2
a) Introduction of portfolio.........................................................................................................2
b) Company introduction...........................................................................................................4
Resource based view..................................................................................................................5
VRIO analysis............................................................................................................................6
Conclusion..................................................................................................................................6
Reference list..............................................................................................................................8

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Business Strategy (Management)
Introduction
The main aim of this study is to increase the development of business strategy that
will no doubt improve the resource capitalisation and resources stratification based on the
long run growth objective of the DBS Company in Singapore. In order to indulge
sustainability within the financial sectors, the improvement in the business portfolio is
important. Through the development of VRIO analysis, the DBS Company will be able to
identify their future opportunities to invest. Not only this, the mission and vision of the
company will indulge in the improvement in the business decisions making process.
a) Introduction of portfolio
The critical analysis of internal and external strength of the company DBS will
definitely help in the identification process of improvement in the business strategies that will
not only increase the improvement in the business productivity but will also indulge in the
innovation.
Internal strengths
 The DBS Company is having strong community of dealers and both the dealers and
distributors are belonging in competitive environment (Chang, 2016). Most of the
dealers and distributors are not only investing to increase the production of the
company but they are also dealing with effective training facilities to the sales team to
extract maximum amount of benefit.
 The DBS Company is having reliable amount of suppliers. Through the use of quality
raw materials the company is overcoming the negative consequences of strategic
bottlenecks and is leaping towards the long run growth. \
 The DBS Company is having strong brand image and brand portfolio. The company
has invested in many big projects within Singapore and is having continuous

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Business Strategy (Management)
investments in big projects. Due to this high growth in the investment the DBS
Company is having strong brand value.
 The DBS Company is having strong base of highly skilled employees and the training
programmes that are being taken by the company is highly intensive in nature. The
company is increasing their level of investment in order to make an improvement in
the training process that will definitely increase the development of resources.
 Through the use of intensive product design, the company is mainly focusing on the
development of product innovation. Bringing new financial services is helping the
DBS Company in improving their position in the financial market of Singapore.
 The company has also brought in new revenue systems that is highly beneficial to
incorporate minimisation of risks in the financial cycle.
External strengths
 Apart from the development in the internal strength, the DBS Company is having high
opportunity in maintaining differentiated pricing strategy that will allow the company
to maintain its loyal employees. On the other hand, using this technique the company
will be able to increase their pricing of financial services.
 The company is also gaining lots of customers from the online segments. The
company has invested heavy amount for the development of online platforms in order
to increase the sales of their financial services. The company is having high
potentiality for the use of big data analytics in order to understand the tastes and
preference of customers.
 Through the strategy of economic uptick after the recession period, the company is
aiming to increase their market share.

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Business Strategy (Management)
Weakness of the company
 In spite of having high growth and potentiality, the company failed to counter the
negativity of new entrants in the market. This has forced the company to loose market
shares a bit.
 The company is having low range of financial services that are being sold in the
market. The company is having lack of choices for the customers.
 The company is having problems in shifting into new financial services and even the
company is having problems even in the present cultures.
After the development of deep analysis, the DBS Company is having high potentiality in
the long run. The Company is going to analyse the business strategy that will not only include
the development of business. DBS Company is mainly highlighting the importance of
business innovation and they are bringing the development of new financial services so that
they are going to increase the development of market share (Dbs.com.sg, 2019) In order to
increase the development of new financial services, the company is mainly looking to
minimise the gaps in the investment. However, the company is looking to increase the
development of investment opportunity. The company is mainly looking to bring more
amount of new financial services that will increase their market shares. Through the
development of extensive investment the company is going to increase the position in the
financial market. On the other hand, the company is going to invest on the financial services
that will definitely improve their investment opportunity (Noe et al. 2017).
b) Company introduction
The DBS bank is mainly having huge share of the market, and the bank is having high
missions and vision. The vision of the Company is to indulge the development of resources in
an efficient way so that they can contribute in the social factors and they are aiming to

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Business Strategy (Management)
embrace the gender inequality. Through the development of gender diversity the company is
going to increase the development of social impact. The main mission of the company is to
enhance the development of US-China trade and commerce. The company is going to invest
the development of the stakeholders and they are going to increase the efficiency of the
performances of stakeholders. The company is having high financial services, in the form of
brokerage, internet retail banking, cards that are given to customers and other employees. Not
only this, the bank is also having the wealth management of financial services.
Resource based view
Resources what we have What we can do well
Buildings, raw materials They will help DBS in
improving their efficiency.
Balance sheet Existence of balance sheet
will improve the financial
conditions and will improve
the cash flow.
Skilled human resources Will increase the
productivity.

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Business Strategy (Management)
VRIO analysis
Value Rarity Imitability Organisational
Support
The company is
having high
capability in counter
attacking the
negative
consequences that
are prevailing in the
financial sector of
Singapore. Not only
this the bank is also
valuing the customer
feedback and they
are taking the
importance in
making strategic
decisions.
The company is
mainly indulging in
the improvement in
the production that is
going to increase the
development of
investment.
The company is not
facing any tough
completion from the
competitors. The
company was not
successful in
increasing their
financial services
and they are not
getting any kind of
competition.
The company is
going to make full
support that that will
help the
development of
economy. On the
other hand, the
organisation is going
to increase the
development of
financial market.
The bank is mainly
going to exploit
resources.
Conclusion
The development of study claimed that in order to increase the potentiality of the
company in handling the development of position in the financial market. On the other hand,

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Business Strategy (Management)
through the development of better implementation of resources, the increase in the proper
position in the market.

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Business Strategy (Management)
Reference list
Chang, J.F., 2016. Business process management systems: strategy and implementation.
Auerbach Publications.
Dbs.com.sg. (2019). DBS Bank | Singapore. [online] Available at:
https://www.dbs.com.sg/index/default.page [Accessed 29 May 2019].
Noe, R.A., Hollenbeck, J.R., Gerhart, B. and Wright, P.M., 2017. Human resource
management: Gaining a competitive advantage. New York, NY: McGraw-Hill Education.
Wheelen, T.L., Hunger, J.D., Hoffman, A.N. and Bamford, C.E., 2017. Strategic
management and business policy (p. 55). Boston: pearson.