Strategic Project Management: De Grandis Case Study Analysis

This report provides a comprehensive analysis of the De Grandis Sporting Goods case studies, focusing on three projects: De Grandis Running Shoes, the Australian Olympic Committee (AOC) Partnership, and Ladybird Sporting Apparel. The analysis evaluates each project's alignment with strategic goals and ethical standards, highlighting issues such as child labor, bribe scandals, and product quality concerns. The report includes Project Performance Scorecards (PPS) for each case, examining vision and strategy, financial aspects, customer satisfaction, internal business processes, and growth. It concludes with recommendations for project improvement, emphasizing the importance of maintaining ethical conduct, formal relationships, and quality control. The report references several academic sources to support its findings and recommendations, offering a detailed examination of project management and strategic considerations within the context of the De Grandis case studies.

DE GRANDIS
SPORTING
GOODS

Case Studies:-
• De Grandis Running Shoes
• Australian Olympic Committee (AOC) Partnership
• Ladybird Sporting Apparel
Objective:-
• To identify the proper strategic goal and focus on the ethical standard.
• To create a project scorecard for three different cases.

Strategic Goals of De grandis running shoes:-
Enhance the company profit
Create new brand
Customer Satisfaction
Ethical standards:-
Governing body dissatisfaction
Child labor ( against the official ethics)

Project Management Scorecard:-
VISION
AND
STRATEG
Y
FINANCIAL
CUSTOME
R
INTERNAL
BUSINESS
GROWT
H

Strategic Goals of Australian Olympic Committee:-
• Tied up between AOC and De Grandis.
• Provide best quality productivity
• Increase estimated sell
• Fulfill stakeholder requirement
Ethical standards:-
• Bribe Scandal
• Reputational Loss
• Against company’s code of conduct

Project Management Scorecard:-
VISION
AND
STRATEG
Y
FINANCIAL
SHAREHOLDER
S
INTERNAL
BUSINESSGROWT
H

Strategic Goals of Ladybird Sporting Apparel:-
• Provide Good quality Clothes
• Environment friendly Brand
• Preferable Budget
Ethical standards:-
• Not market tested product
• Low quality
• Customer dissatisfaction

Project Management Scorecard:-
VISION
AND
STRATEG
Y
FINANCIAL
CUSTOME
R
INTERNAL
BUSINESS
GROWTH

Conclusion:-
There are three cases are relating to the De Grandis case study. This
case study are mainly three stages. In the first stages the project team
deal with the Chinese company without any official permission. This
company profit rate are very much high but there work is against the
company’s code of conduct. In the Second phase DeGrandis tied with
AOC and provide all types of good sports equipment. This project team
identify the company’s shareholder and fulfill all necessities. But this
company also facing a bribe scandals which is the reason of reputation
damage. The third part is relating to the ladybird sporting. They are
provides good quality product which is very much inexpensive. But the
new line clothes are facing to the poor quality and it is very much bad for
the company’s reputation. De Grandis immediately stopped the product
supply and this company is struggling from poor sell and customer
dissatisfaction.

Recommendation:-
The main recommendation is that to create the proper project for industrial
improvement. In this first phase the project team and official should
maintains a good formal relationship then they don’t facing any ethical
issues. It is the primary responsibility of any organization to create a good
relation between employee and administration. In the second phase the
official are not aware about outcomes of bribe incident. If the project team
justify and maintains the proper structure then they don’t facing any type
of ethical issues. Last part is the poor quality. The business organization
should check the quality of thus product then they easily identify the
problem and resolve it very soon.

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