This report provides a detailed analysis of De Montfort University's e-commerce strategies for its distance learning program, focusing on attracting international students. It employs a SWOT analysis to assess the strengths, weaknesses, opportunities, and threats associated with the program, highlighting the university's rich history, user-friendly curriculum, and competitive fees. The report also utilizes Porter's Five Forces model to examine the external competitive environment. Key recommendations include developing new courses in popular fields like entrepreneurship and fostering strong relationships with the government. The report emphasizes the importance of engaging students through newer methods and collaboration, highlighting the university's belief in the power of collaboration and the website's role in informing and engaging prospective and current students. The conclusion underscores the potential profitability of well-planned and executed distance learning programs for universities.
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