Analysis of De Montfort University: SWOT, Porter's Model, and KPIs

This report provides a comprehensive strategic analysis of De Montfort University (DMU), focusing on its strengths, weaknesses, opportunities, and threats (SWOT). It further examines the university's competitive environment using Porter's Five Forces model, assessing the intensity of competition, the threat of new entrants and substitutes, and the bargaining power of suppliers and customers. Key Performance Indicators (KPIs) are also identified, reflecting the university's commitment to world-class education, research, and community engagement. The report addresses critical issues of culture and trust within the university, highlighting challenges in middle management communication and leadership behavior. Recommendations are offered to enhance the university's strategic direction, improve operational efficiency, and foster a positive and supportive environment for students and staff. The analysis draws on academic sources to support the findings and recommendations.

Running head: MSC COMPUTING
MSc Computing
(De Montfort University)
Name of the Student
Name of the University
Author Note:

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Table of Contents
SWOT Analysis of De Montfort University....................................................................................2
Strength........................................................................................................................................2
Weakness.....................................................................................................................................3
Opportunities...............................................................................................................................3
Threats.........................................................................................................................................3
Recommendation.............................................................................................................................4
Porter Five Forces Model on De Montfort University....................................................................4
KPI for De Montfort University......................................................................................................5
Address issues such as Culture and Trust of De Montfort University............................................5
References........................................................................................................................................7

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SWOT Analysis of De Montfort University
Definition of SWOT
SWOT analysis can be defined as a framework which is needed for evaluating the overall
position of the organization. It is mainly needed for strategic planning in an organization. SWOT
analysis aims in having an idea with respect to internal and external factors.
DIAGRAMATIC REPRESENTATION OF SWOT
Fig 1: Diagrammatic Representation of SWOT
(Source: Nekrasov and Melnyk 2017)
SWOT analysis can be considered to be useful tool which is needed for understanding
and review of the De Montfort University position. It is considered to be decision making for the
future of the university and implementing new ideas (Tsangas et al. 2019). USGPC (University
Strategic Goal and Priority Committee) is responsible for identifying strength, weakness,
opportunities, and threats. Administrator and student conduct an analysis and provide input

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during the requirement. There is large number of background information with respect to the
strength and weakness with opportunities and threats (Anton 2015). It encounters issues with
respect to strategic issues.
SWOT analysis is mainly needed for developing the attached question. The issues are
raised by participants at the workforce that will help in strategic direction for the organization.
This particular can be considered to be vital for this De Montfort University in the upcoming five
years.
Strength
 Positive Reputation in the Outside Community.
 Positive experience with the people who interact with the university campus.
 There is a positive partnership with another associated university
 Past Performance
 Providing support to faculty and campus mission (Nekrasov and Melnyk 2017).
 Understanding the communities in the overall development for improving the overall
learning and focusing on student-faculty interaction.
 The university comes up with medium size campus with classrooms that are small in size.
 The university comes up with shared governance.
 Development of residential campus.
Weakness
 Separating between quantities and identity that are not known properly.
 There is a lack of internal community.
 There is a need for proper match between expectation and support.
 Adjusting with pressure of growth (Ahmadi, Maleki and Ahmadi 2019).

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 Resource limitation for both faculty and development of staff.
 Understanding of resources to absorb large percentage.
Opportunities
 In support of university initiatives, there is a need for proper partnership.
 Overall expansion of possibilities in the workplace
 Complete diversity of region.
 Overall potential for growth.
 New kind of Construction.
 There is a need for proper match between curricular and social interest.
 Overall increase in global initiatives.
Threats
 Crisis of State budget
 Overall increase in reporting that is expected by both government and society
 Construction and development of society in this particular area (Eisenberg 2018).
 Absorbing of public perception and lack of knowledge which is all about higher
education.
 Any kind of negative public perception in this area.
Recommendation
Based on the SWOT analysis, there are list of recommendation for De Montfort
University like
 Development of monitoring system which can be used on day to day basis. It focuses on
assets along with early response to disaster (LIU and LI, 2017).

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 Development of program which can be used for co-management for maintenance,
cleaning, and overall improvement.
Porters Competitive Forces Model (CFM) on De Montfort University
Porter Five Forces is a model which helps in identifying and analyzing the five forces
that can shape De Montfort University (Lamas Leite et al. 2017). It ultimately helps in analyzing
the overall weakness and strength. It is mainly needed for understanding the overall strategy of
the university. Porter model can be applied to any part of the university needed for attractiveness.
Competition in the Industry: The main focus of De Montfort University is all about the
ability to threaten the University. There is large number of university who come up with equal
strength of student.
Potential of New Entrants in the industry: The overall power of De Montfort University
is due to entrance of new university in the area (Khan, Alam and Alam 2015). A university with
strong barrier is known to be very much attractive in the whole market.
Power of Suppliers: The overall power of the De Montfort University by development of
new university in this area. It requires less money and time for entering into the market.
Power of Customers: It is up to the student to make choice with respect to University
they want to study (Tsangas et al. 2019). It is completely affected by overall student the
university has and how much significant each of them is.
Threat of Substitutes: De Montfort University can be used by it to have an idea with
respect to Student that can pose threat.
CSF (Critical Success Factor)
Critical Success Factor (CSF) can be referred to any particular activities, areas of
procedure on which this particular university depends. It mainly depends on the continuous

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survival of the University. Critical Success Factor (CSF) are considered to be unique for each of
the University. It will mainly highlight the present objectives of the De Montfort University and
future goals. Below a list of Critical Success Factor for De Montfort University has been given
 Reporting and Quality Data
 Proper education and training
 Orientation of Staff.
'5' OBJECTIVES OF SWOT
There are mainly 5 objective of SWOT analysis like
 Revisit the basis of SWOT
 Sizing up the Core Purpose
 Moving beyond the Core Purpose
 Size up the added benefits
 One Tool can suit up many occasion
ADVANTAGES AND DISADVANTAGES OF SWOT
Advantages of SWOT analysis are
 Neutrality of Application
 Analysis at Multi-level
 Data integration
 Cost
 Simplicity
Disadvantage of SWOT analysis are
 Ambiguity
 Subjective Analysis

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 No-weightage factor.
KPI for De Montfort University
De Montfort University aims to provide world-class education research and community
engagement which is needed for welfare of the community (Anton 2015). The university aims to
considered to be as one of the top 50 universities for commitment towards excellence. The key
performance indicator is
 Satisfaction of Student
 Outcomes of Graduates
 Equity access rates.
Address issues such as Culture and Trust of De Montfort University
In De Montfort University, what often happens in middle management is never disclosed.
They do not have to understand the leaders that are supporting them (Nekrasov and Melnyk
2017). Student needs to have an idea with respect to support from senior leader in the culture
change.
Proper behavior of leader and student is needed for making culture change in this
University. Being a manager of this university you may have four people who are doing the job
in proper way (Ahmadi, Maleki and Ahmadi 2019). Having the people to come up with positive
logic is understanding the cultural changes. Being the senior leader in this University, there is
large number of challenges that need to be addressed.
Lot of leader does not any kind of difficulty with respect to conversation with students.
They are even unwilling to have those conservations; De Montfort University might feel difficult
in managing the people to leave (Eisenberg 2018). In most of the cases, it is the duty of leader to

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have an idea with respect to idea with respect to managing mistake. It provides an idea with
respect to people that doing the same. There is large number of ways which can be used by
leaders at De Montfort University (LIU and LI, 2017). There are large number of step that needs
to be taken into action like
 Any kind of cultural change needs to be on the top priority.
 Identifying and making changes in behaviour.
 Afraid of having difficult conversation
 Leading by an example
 Motivating and Empowering employees for building trust and relationship.

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References
Ahmadi, M.R., Maleki, D. and Ahmadi, A., 2019. SMC-SPMV: A new strategic management
model for cloud computing based on SWOT/PESTEL multi view. African Journal of
Engineering Research, 7(1), pp.17-32.
Anton, R., 2015. An Integrated Strategy Framework (ISF) for Combining Porter's 5-Forces,
Diamond, PESTEL, and SWOT Analysis.
Eisenberg, P., 2018. Kier Group Plc: business and financial performance analysis and
evaluation. The International Journal of Business Management and Technology, 2(6), pp.20-42.
Khan, U.A., Alam, M.N. and Alam, S., 2015. A critical analysis of internal and external
environment of Apple Inc. International Journal of Economics, Commerce and
Management, 3(6), pp.955-961.
Lamas Leite, J.G., de Brito Mello, L.C.B., Longo, O.C. and Cruz, E.P., 2017. Using Analytic
Hierarchy Process to Optimize PESTEL Scenario Analysis Tool in Huge Construction Projects.
In Applied Mechanics and Materials(Vol. 865, pp. 707-712). Trans Tech Publications.
LIU, X.T. and LI, J.H., 2017. SWOT and PESTEL Analysis on the Coordinated Development of
New Urbanization and Agricultural Modernization in Heilongjiang Reclamation Area. DEStech
Transactions on Economics, Business and Management, (eced).
Nekrasov, V. and Melnyk, V., 2017. Application of SWOT and PESTEL analysis in combating
economic crimes and when identifying threats to economic security of the state. Probs.
Legality, 136, p.193.
Tsangas, M., Jeguirim, M., Limousy, L. and Zorpas, A., 2019. The Application of Analytical
Hierarchy Process in Combination with PESTEL-SWOT Analysis to Assess the Hydrocarbons
Sector in Cyprus. Energies, 12(5), p.791.