Deakin University SEB711 Innovation: Tractor Sprayer Presentation

This presentation outlines the innovative concept of a tractor-mounted sprayer designed to improve pesticide application in developing countries like India. It addresses the limitations of traditional spraying methods and introduces a windshield wiper-based mechanism to enhance efficiency and reduce farmer exposure to harmful chemicals. The presentation covers various aspects, including market research highlighting the dominance of Asia-Pacific countries in the crop sprayer market, a SWOT analysis of the product, distribution channels, potential grants and support, and a competitive analysis. Financial data indicates promising growth in the agricultural sprayers market, with a projected reach of USD 2.63 billion by 2022. The presentation concludes by emphasizing the potential for sustainability and growth, driven by advanced farming techniques, government subsidies, and the increasing adoption of crop sprayers. The exit strategy focuses on the ease of mounting and dismounting the machinery, making it accessible to farmers. The presentation underscores the importance of government and financial institution support to encourage development in the agricultural sector.

Innovation and
Business
Development

Titles
■ Introduction
■ Team Members
■ Market research
■ Market Strategy
■ Distribution channel
■ Grants and Other Supports
■ Competitors and competitive advantage
■ Assumptions
■ Financial Data
■ Breakeven
■ Growth potential and sustainability
■ Exit strategy
■ Conclusion
TRACTO
R
MOUNTE
D
SPRAYE
R

Introduction
■ In developing countries like India, farmers spray various sorts of
pesticides with help of tractors.
■ They also use various technologies to reduce the effect of fertilisers
and chemicals on farmers health.
■ Indirectly it will increase productivity and make process of agriculture
more competitive

Introduction
■ Earlier in conventional sprayer system, two individual need to sit
both the edges of tank and then pesticides needs to be spray where
motor is fixed to the tractor
.■ Further it was linked with conveyor belts which pulls water from
the tank attached to tractor and throw water with the help of sprayers.
■ However, the new method uses the principle of windshield wipers
where the sprayers are mechanised for existing one with electric motor
for wavering two sprayers on both edges.

TEAM Members

Market Research
■ The end users of Tractor Mounted Sprayer are farmers.
Global Crop
Sprayer
Market
By Product
• Electric
• Fuel-based
• Hand-held
By Capacity
• Ultra Low
volume
Sprayers.
• Low volume
sprayers.
• High volume
sprayers.
By Regions
• North
America.
• Europe
• Asia-Pacific
• ROW.

Market Research
■ Due to promoting agriculture, Asia-Pacific countries like India, China
and Indonesia dominates the global crop sprayer.
■ In 2015, These countries contributed 32.4 % of the global crop
sprayer market.

Market Strategy (SWOT analysis)
Strengths
• Adequate for small farming
land.
• Low cost in relation to
maintenance.
• Easily affordable by everyone
as one need to just upgrade
with existing tractor mounted
sprayer.
Weakness
• In developing nations, there is
lack of awareness in the
markets especially villages.
• Due to tiny tank capacity, it
may not be suitable for large
farms.

Market Strategy (SWOT analysis)
Opportunities
• In developing economies,
there is rising growth in
Agriculture industry.
• Many sorts of subsidies by
government for agricultural
equipment.
• Rising trend of modern
farming practices.
Threats
• Increasing risks of spray drift.
• Local political influence will
impact the growth.

Distribution Channel
■ For any organisation, selecting of effective distribution channel plays
an important role as it requires coordination of various aspects
(Provan & Kenis, 2008).
■ The products of Tractor Mounted Sprayer can easily be modified by
the local mechanical staff.
■ In addition, The marketing can also easily be done as government
offers various types of subsidies for agro based equipment. It helps
firm to be competitive in local markets where small farms are being
focused.

Grants and Other Support
■ For any business, it is very important to get support from some
external forces so as to sustain in the market for a long period of time
(Teece, 2010).
■ In case of Tractor Mounted Sprayer, for the development of
agricultural allied machine, local governments will support through
funding and by offering tax incentives to the business and subsidies to
the farmers.
■ Some special grants and assistance will also be given by various
financial institutions like NBARAD and World Bank.

Competitors and Competitive
Advantages
■ The list of various competitors are –
• Chafer Machinery Ltd
• Zhejiang Ousen
Machinery Co. and Ltd.
• Exel Industries
• STIHL Holding AG & Co.
KG
• Hymatic Agro
Equipment Pvt. Ltd
• ASPEE Group and Ltd.
• CNH Industrial
• Bucher Industries
• Deere & Company
• Taizhou Sunny
Agricultural Machinery
Co.