TLH302: Tourism Strategy for Deal: Vision, Objectives & Challenges

This report provides a detailed examination of a tourism strategy for Deal, a coastal town in Kent, UK. It begins by exploring the benefits of strategic tourism planning for coastal areas, using Belize as an example of a destination that has successfully leveraged tourism for economic growth and heritage preservation. The report then evaluates the importance of collaborative planning in tourism, highlighting its usefulness for Deal in addressing cultural issues and optimizing resource allocation. A comprehensive tourism strategy is compiled, outlining a clear vision and objectives to tackle the current challenges faced by Deal, such as attracting more tourists and competing with other destinations. The report further describes how the vision and objectives can be implemented, identifying key stakeholders responsible for their delivery. Finally, it assesses how the proposed strategy can benefit the residents and visitors of Deal, socially and economically, by improving the quality of life, generating employment, and protecting the natural and cultural heritage of the area. The report concludes by emphasizing the importance of a well-planned and collaboratively executed tourism strategy for the sustainable development of Deal.

TLH302 ASSESSMENT

Table of Contents.
INTRODUCTION...........................................................................................................................3
MAIN BODY .................................................................................................................................3
PART1.........................................................................................................................................3
A. Examining the benefits of producing tourism strategic plans for a coastal area and
illustrating with an example about a destination gained benefits................................................3
B. Evaluating the importance of Collaborative Planning in tourism and justifying usefulness
for Deal coastal area.....................................................................................................................5
PART 2........................................................................................................................................7
C. Compiling a tourism strategy with clear vision and objectives, which addresses the current
issues and challenges that Deal is facing.....................................................................................7
D. Describing about the vision and objectives could be implemented and identifying the key
stakeholders in charge of delivering those objectives..................................................................9
E. Strategy helps to benefit the residents and visitors socially and economically.....................13
CONCLUSION .............................................................................................................................14
REFERENCES .............................................................................................................................15

INTRODUCTION
Tourism industry is mainly categorized as the providing various services to the travellers
and individual for taking accommodation and entertaining the individual with providing various
services. This industry is mainly providing services as for taking break from the ordinary living
providing services to various travellers. Developing tourism and leisure industry is mainly
adapting the practice for recreation and attracting various individual for taking services. These
are mainly responsible for entertaining the travellers and tourists with providing the international
and domestic services. Deal town recognized as the town popularly known for former fishing,
mining. The town is providing various tourism services at low cost affairs for accessing the
travelling and accommodation services to the large number of the traveller across the world. The
Deal is mainly facing various challenges for attracting large number of tourist and competing
with other counties in providing the foreign travel at accessible costings. This report provides
detail about examining various benefits of producing the strategic plans for coastal area and
illustrating with the examples. Further, providing details about the evaluating the importances of
the collaborative planning in the tourism industry and justifying the approach will help the Deal
coastal area. Illustrating with advantages and disadvantages. This report also provide details
about the tourism strategy with clear vision and objectives which helps in addressing issues and
challenges faced by the Deal. Also, describing about the vision and objectives can be
implemented with identifying the key stakeholders for delivering the objectives. Lastly
evaluating the strategy providing benefits to the residents and visitors socially and economically.
MAIN BODY
PART1
A. Examining the benefits of producing tourism strategic plans for a coastal area and illustrating
with an example about a destination gained benefits
Strategic tourism planning is being defined as the process of designing the plan for
developing the tourism and hospitality industry as for providing the better service to all the
travellers. The strategic plan for the coastal area help in better attracting for the coastal regions to
all the travellers as by taking various measures. It is mainly defined for marketing the destination
(Alabadi, Sultan and Alkaseer, 2019). Preparing the strategic plan helps in destination for
achieving long term success as for attracting large number of travellers and tourist for travelling
as for attracting and taking the accommodation services at various destinations. Making strategic

plan aids in using and achieving various priorities. The coastal tourism is mainly growing very
fast. For developing the better tourism and providing various facilities as for increasing the
coastal tourism as by attracting large number of travellers for experiencing various activities and
experiences as of fishing, marine activities, diving (Arif and Du 2018). The strategic planning
for the coastal area mainly benefits the Deal as. It mainly helps in preserving the natural and
heritage for tourist visiting the Deal coastal area. It also helps in understanding the cultural and
supports in providing new facilities for new communities in the coastal area. As there are the
following benefits of producing the strategic plan for the coastal area includes :
Improving the coastal area: Planning as for promoting the coastal area aids in
promoting the local government which helps in supporting and improving the health and other
facilities provided by the tourism sectors as for considering the safety standards of the travellers.
As supporting the infrastructure for providing better tourism facilities to the travellers (Baptista,
Pocinho and Nechita, 2019). Thus, the strategic pan for improving and developing the coastal
area tourism helps in providing quality of life with standard for the travellers visiting the region.
Providing economic benefits: The tourism strategic plans designed for improving the
tourism in the coastal areas of Deal. It mainly helps in generating employments, revenues
earning for the government, an also aids in providing various opportunities for the businesses
(El-Aidie, Alseiari and Khalifa, 2021). As coastal areas mainly gets benefits for generating
employment opportunities as for providing jobs related to various hotels, restaurant and for
providing other facilities to the travellers as of diving and marine activities.
Competitive advantage: As designing the best strategic plan for tourism destination, it
helps in connecting to various operators for respecting the culture and protecting the ecosystems
and providing facilities in the best way as for supporting the local communities.
Helps in protecting nature: The coastal tourism helps in protecting the tourism related
to the ecosystems this aids in conserving the sensitive habitats. This mainly aims for protecting
the communities and investing for protecting the beaches and heritage of the destination
(Nitivattananon and Srinonil, 2019). The main purpose of this is to provide the benefits for
supporting the ecosystems.
Example of the destination is the Belize, it is mainly the Caribbean located in the central
America. Tourism provides by this country helped in earning the major foreign exchanges and
providing the total exporting of various goods and services which helps in earning and better

governmental revenues. The coastal tourism in the Belize is recognized with crystal clear water
and beaches which is mainly famous for providing the adventures and protecting the local culture
and heritage with wilderness. The country is mainly providing various service to the travellers
arriving in the country as by diving, facilities at beaches for protecting the natural culture and
ecosystems. As this coastal area is mainly developed by the spending of government. It is mainly
blooming and largely contributing for exports which helps in developing the economic benefits.
This has also helped in generating the great level of employment opportunities with
employing gender equal personnels as of more female workers than male working and serving
the coastal tourism in the country. With this plan it helped in supporting the prominent part of the
country and providing various destination at Belize mainly including th rainforests, culture
heritages (Phi and Dredge, 2019). The government is also spending in the maximizing stay
experiences and linking all the activities as of coastal tourism with the fishing. Also, aids in
improving the connectivity in the markets.
Further, the plan designed by the country helps in improving the coastal tourism and aids
in supporting the infrastructure for beaches and marine activities. With making the planning this
mainly helped in the country in protecting the rainforests, developing the infrastructures and
providing various revenue to the governments by the spending as on developing the coastal
tourism in the country (Ristić, Vukoičić and Milinčić, 2019). As per the latest reports around
221 thousands visitors and tourists visited in the country or taking various experiences and
services. This resulted in more than 50% than the previous year as in 2020.
B. Evaluating the importance of Collaborative Planning in tourism and justifying usefulness for
Deal coastal area
Collaborative planning in the tourisms is mainly defined as the process which helps in
collaborating with different stakeholders and members for providing the development and
growth the destinations as for attracting various travellers and tourism for the country.
Collaboratively planning involve various stakeholders taking decisions as for improvements.
This is mainly done as for achieving the purpose of managing the growth and developing the
destination. This is mainly done as for solving various challenges and problems faced by the
destinations as for achieving the results and taking th decisions for the challenges with collective
vision, mission and collective objectives (Gori, Fissi and Romolini, 2021). This planning
activity in the tourism sectors aids in managing the developing activities as for achieving growth

and planning mainly as for creating opportunities for achieving better and more profits with the
tourist sectors by attracting more travellers and tourist in different destinations. Planning in the
collaborative way helps in promoting the tourism and developing at great extent.
Collaborative approach to planning aids in supporting the tourism industry as by
strategically aligning various stakeholders and allowing for participating as for planning for
introducing various innovative strategies used for attracting and growing the tourism industry.
Furthermore, it helps in supporting the industry by retaining and attracting more travellers as for
taking various experiences (Koo, Mendes-Filho and Buhalis, 2019). This also assist in guiding
the objectives, mission and vision of the tourism destinations and achieving the goals on the right
manner. Also, the participation planning in the tourism industry helps in providing and
considering all the forces as of social cultural and designing the pan as for achieving the desired
mission and vision for achieving the outcome for participating the coastal tourism and
destination .
Moreover, this is mainly providing an opportunity for integrating network of
communities which is mainly working for developing the cultural, social and economic
perspectives of the tourism. The collaborative planning provides various benefits to the Deal,
situated in the town Kent. This approach mainly helps in providing the competitive advantages
for increasing tourism and achieving the developments in solving various cultural issues faced,
helping in valuably of resources which are scarce and providing various ideas as for better
marketing and promoting the destination as of attracting the travellers for visiting the county
(Mulyani and et.al., 2020). As this also helps in providing various opportunities and solving
various problems with creating the possibilities for providing the better food services facilities,
providing guiding for local transportations and aids in networks for supporting the tourism.
Various advantages as for collaborative planning for tourism incudes:
Solving various issues and problems: As the collaborative planning aid in providing
effective solutions to all the problems faced in the tourism. This aid in providing the cost
effective solution for all the problems faced in the tourism sectors for developing and growing
the industry. As the participative and combination of efforts helps in using various ideas and
opinions for solving the issues which aids in reaching the best decisions.

Considering the development and growth : Collaborative approach to the tourism
planning helps in deriving and achieving the growth in tourism. As it helps in better spending of
incomes and preserving the heritage and rainforests with protections.
Disadvantages of the collaborating planning on the tourism includes:
Increase costs: For collaborating and planning for better improvements and development
in the tourism sectors aids in requiring more cost. As for conducting the analysis for solving
various problem and taking the best decisions which helps in growing the industry.
Extra burden: It takes extra burden as for identifying and taking the right skilled
stakeholders for participating and solving various problem for achieving the decisions as for
growing and developing the decisions. Further, brining and collaborating as for identifying the
affected area aids in Rising burden on the planning department. Also, with the lack of proper
identification of stakeholders involving results in arising conflicts and fail for achieving and
attracting the travellers for visiting the destinations as by not able to fulfil all the travellers and
tourists requirements.
PART 2
C. Compiling a tourism strategy with clear vision and objectives, which addresses the current
issues and challenges that Deal is facing
Deal Kent is mainly located in the northern sea coast mainly comprising historic country
of the Kent. The town of Kent is mainly 9-10 mile with having naturally rainforests enclosed
with forelands and sands. Recently the town is facilitating wit the seaside facilities having streets
ab various houses mainly reminding and recognized as the historical buildings. The country has
its pleasing energies and attracting vibes and provide various gallery for exploring and shopping
with providing various food services. This place is mainly consisting of the Deal castle. Also, for
the seafood the country is mainly providing the best sea front consisting if 81 beaches and
providing various lunching menus consisting of the middle street bar of fish. The Deal beaches,
Deal bier and brad walks, the Aston theatre.

Source :(12 brilliant things to do in Deal, 2022.)
Deal is mainly consisting of the finest beaches town providing colourful seafront and
stores which helps in providing antiques products and indie shops. The main strategy used for
attracting and increasing tourism in the country as increasing the marketing techniques, also
building the proper infrastructure for attracting the travellers for visiting this country as by
providing sufficient facilities to all the travellers. The main strengths of the Deal located in Kent
is, it is mainly surrounded with strong suppliers and communities which supports the countries'
tourism sector. Also, the exploration of the Deal castle town is attracting the travellers. Also, the
country is recognized with rich marine history as for the country. Various places for exploring at
the Deal and improving infrastructure aids in attracting the large number of consumers of the
market for visiting Deal (Zhang and Smith, 2019). Further the Deal town centre aids in
combining around the coloured streets and providing wide selection of stores for attracting the
travellers further the country is providing scenic view constituting of various galleries, museums.
Also, the country market named braderie, is most popular for providing the historic clothings,
jewellery, crafts and novels. The most beautiful view recognize at the country is from the Deal
pier, this beach mainly offers the best view from the last 100 years consisting of the buildings
and monuments.

Source:(Deal Pier, 2022)
The current challenges faced by the country is mainly including about the dynamic world
is providing low cost services to reach at the counties by travelling and achieving various
experiences this is the issue faced by the country as hindering and the country is struggling to
compete for achieving the competitive advantages. Also, another issues is the country is not
adapting various technologies for advancing the twin and not using proper marketing aspects for
increasing the travellers for visiting (Wijijayanti and et.al., 2020). As struggling with attracting
and increasing the travellers for arriving at the Deal.
The main objective adapted for this is establishing the marketing and promotional
strategies with raising funds from the government, also providing proper infrastructure facilities
to the travellers. Further, providing convince visiting at the Deal by cheaply organizing and
providing the booking of tickets with adapting various sustainable way. As by engaging various
stakeholders for achieving the objectives and partnering with the governmental authorities as for
developing the infrastructure for attracting the travellers. Also, raising funds from the
government as for making new infrastructure for providing adequate facilities to the travellers
visiting at the country. Moreover, improving the beaches areas and other historic places as for
boosting the marine activities, surfing and organizing the concepts at beaches.
D. Describing about the vision and objectives could be implemented and identifying the key
stakeholders in charge of delivering those objectives
The prime objective is to increase the travellers visiting the country. The objectives also
includes achieving and improving the social and cultural perspectives for attracting travellers I
the country.

Objectives/ mission and vision: The main mission of adopting the strategy as for
increasing the travellers for visiting the destination as much as possible. This strategy mainly
helps in promoting the destination by using various online platform also promoting offline by
personalized mail to the travellers for visiting the country. As using various social media
platforms for promoting the place and attracting more travellers. Also, developing the proper
infrastructure the main objective of this is to provide the memorable experience to all the
travellers visiting the country and also providing the coastal tourism with grabbing various
attractive and creative means for attracting the travellers. Further the objective of proving various
facilities which helps in better attracting the travellers as of providing fishing, marine activities,
surfing which helps in achieving the sustainable tourism and aids in creating opportunities for
improving the cultures and standard of living with generating employment opportunities with
building more infrastructure.
The mission and objectives can be implemented by coordinating with various marketing
agencies for taking supports with increasing the tourist. Further the local governments taking
initiative as for promoting the country as with providing and establishing attractive field and
investing into more cafes, restaurants and museums. Further, reconstructing the infrastructure
and the heritage buildings helps in encouraging travellers. Moreover, working with the
coordination helps in generating various solutions for solving the problems faced by the country
and accessing funds for marketing the country by the government. Mainly accessing and
funding for marketing with social media through influencer and bloggers , television, magazines,
billboards.
Solutions for Challenges faced by country: As various challenges faced by the country
considering the low cost travelling and consumers are resisting to arrive at the travelling
destination for visiting the Deal. For this the country must used various marketing techniques
with using websites, social media apps for bookings. Using social media marketing helps in
attracting travellers . As this technique helps in awareing more individuals and attracting for this
destination to travel. Also, must offer various live music an organizing various music festival and
concerts for increasing the travellers. With providing more convenience to the tourists helps in
attracting with establishing low prices for the tickets for visiting the Deal country. Further,
encouraging various communities for solving the issues arises for attracting the consumers in the
country.

Source:(Social Media and Tourism Marketing: A Match Made in Digital Heaven. 2022)
For achieving the vision and mission of attracting more tourists in the country.
Stakeholders helps in identifying problems faced and considering various solutions for the
problems. The key stakeholders which are involved for achieving the objectives of the tourism
destination are as follows:
Municipalities of the country: The local municipalities helps in providing the
opportunities for accessing and increasing the travelling and tourism of the country. This mainly
helps in scheming and planning for financial support and generating the employment
opportunities.
Business entities: These stakeholders mainly helps in describing about the activities to
be adapted for increasing the travelling in the Deal town. Further, collaborating with the team

working in the town helps in resolving various challenges faced by the town for increasing the
travellers and attraction major level of tourists.
Marketing associations: The tourism marketing associations are mainly responsible for
marketing the tourism destination and aids in identifying the strategies and actions to be taken
for marketing the county as for increasing more travellers and tourists. These are main the
partner which are working for the tour operators for increasing th tourism base for the
destinations for promoting and growing the tourists markets with adopting the online strategies
as of marketing at social media sites, apps, televisions and through influencers and bloggers .
Further the offline actions marketing with hoardings, television, magazines, articles,
newspapers.
Government: Government of the country is mainly responsible for creating the
infrastructure as for attracting more consumers for travelling in the country. Also, providing the
convenient facilities to the travellers and structuring the whole Deal town for engaging more
users and also introducing the cheap flights in order to compete and enable the competitive
advantages over the other countries (Roxas, Rivera and Gutierrez, 2020). As by introducing the
hep flights help in increasing consumers arriving at the town from national and international
countries.
Property owners and council members: these stakeholders of the town are mainly
responsible for providing the property as for improving and creating new infrastructure in the
country as for attracting the travellers. Also, the team associated with these stakeholders are also
responsible for maintaining the local wash room located on the town streets and societies are
established for managing the different planning of the town.
E. Strategy helps to benefit the residents and visitors socially and economically
The tourism strategy is defined as the temporary movement of the people from one place
to another which does not include the place of work. This is the structured documented strategy
that helps in order to outline the position in the market and helps to achieve profits and increase
GDP of the country. As there is rise in the packages holidays and having the low cost airfares
used to make the foreign travel accessible and affordable for the people (Mondal and Samaddar,
2021). Deal used to face the various challenges that used to decrease the growth of the town.
There are some techniques that is adopted by the town is to have marketing of their town, must
have the proper infrastructure and must provide the facilities to the visitors and travellers. As