Debenhams: Staff Motivation Schemes and Employee Retention Impact

This research project investigates the impact of staff motivation schemes on employee retention within Debenhams. It explores the staff motivation schemes used by Debenhams, examines their impact on talent retention, and investigates the significance of talent retention for Debenhams' business objectives. The research employs a quantitative approach, utilizing survey data collected from 20 Debenhams employees. Key findings reveal that staff motivation schemes, such as rewards, employee feedback, and a positive organizational culture, are perceived as effective in retaining talent and contributing to the achievement of business targets. The study highlights the importance of staff motivation in reducing employee turnover and enhancing overall business performance. Desklib provides access to this project and other solved assignments for students.

RESEARCH PROJECT
(Impact of staff motivation
schemes to employee retention.
A study on Debenhams )

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................5
What are the major staff motivation scheme introduced by Debenhams?..................................5
What is the impact of staff motivation schemes over talent retention in Debenhams?..............5
What is the significance of talent retention in Debenhams over their business objectives?.......6
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................7
CHAPTER 4: FINDINGS (DATA ANALYSIS AND PRESENTATION)...................................9
CHAPTER 5: DISCUSSION (DATA INTERPRETATION).......................................................19
CHAPTER 6: CONCLUSION, RECOMMENDATIONS AND IMPLICATIONS FOR
FURTHER RESEARCH...............................................................................................................22
REFERENECES............................................................................................................................25
APPENDICES...............................................................................................................................26

CHAPTER 1: INTRODUCTION
Overview of the research
Talent management is defined as the process in the organisation which assists in
organising, managing and arranging talent. In an organisation employees are the people who are
responsible for carrying out activities and tasks in systematic, effective and efficient manner.
Staff motivation is one of the significant element in talent management (Al-Dalahmeh and
Héder-Rima, 2021). Organisations constantly put efforts to motivate employees so that they
could be retained for long run and perform their work with greater efficiency. Staff motivation is
referred as the energy level, enthusiasm, commitment and the creativity that workforce brings to
the company on a regular basis (Agarwal, 2021). The current research is based upon staff
motivation schemes adopted by company. The present study also involves different types of
motivation schemes and its impact on the working of organisation.
Research Aim:
“To analyse the linkage between staff motivation schemes and talent retention within an
organisation.” A study on Debenhams.
Research Objectives:
 To explore basic staff motivation schemes used by Debenhams
 To examine the impact of staff motivation scheme over talent retention within
Debenhams
 To investigate the significance of talent retention in Debenhams over their business
objectives.
Research Questions:
 What are the major staff motivation scheme introduced by Debenhams?
 What is the impact of staff motivation schemes over talent retention in Debenhams?
 What is the significance of talent retention in Debenhams over their business objectives?
Background of the company
The chosen organisation in the present research is Debenhams. It comes under industry of
fashion retail. The headquarters of the company is located in London, England, United Kingdom.
The founder is William Debenham in 1778. It offers fashionable goods which include furniture,
clothing and household items.
Rationale of the research

The main motive of conducting investigation is to explore the concept of staff motivation
schemes and the various schemes of staff motivation to attract and retain employees in the
organisation. In the present research importance of staff motivation is identified in a company for
encouraging and empowering best talent (Momtazian. 2020). Staff motivation is the concept that
is increasing in a constant basis because employees are the significant resource in the
organisation.
Significance of the research
The importance of the present investigation is significant because it assists in
understanding about the staff motivation schemes that are considered by companies to attract and
retain workforce (Islam, 2021). The current research is significant because it uses methodologies
that help in easily understanding about the topic.

CHAPTER 2: LITERATURE REVIEW
Literature review refers to the chapter that holds great importance in the research because
it holds major data about the whole research topic. It uses secondary sources such as books,
articles, journals, newspapers etc.
What are the major staff motivation scheme introduced by Debenhams?
Introduction of staff motivation schemes
According toHATTORI, IKEDA and YOON (2020), employee motivation is referred as
level of commitment, creativity and energy that workforce of organisation takes to their job. The
company faces growth as well as shrink but in both the time motivation of staff is always a
concern. Motivation of employees is important for the success of organisation. In simpler words,
it is a level of drive, energy and commitment that organisation's employees bring to the role
everyday.
Major staff motivation schemes introduced by Debenhams
According to Pasaribu and Maulana (2021), staff motivation schemes are necessary in the
organisation. Debenhams also uses different types of motivation schemes in the workplace such
as training and development, employee feedback, rewards and benefits, positive organisation
culture etc. Employee feedback is one of the motivation schemes of Debenhams because it
facilitates in understanding the problems or issues faced by the employees. This assists in
coming up with solutions so that employees could be motivated as they feel important in the
company. Another is rewards and bonuses, it is one of the greatest schemes of Debenhams
because it assists in providing different perks and benefits that help in improving their experience
in the workplace.
What is the impact of staff motivation schemes over talent retention in Debenhams?
Impact of staff motivation schemes in Debenhams
According to Holwerda (2021), staff motivation schemes hold great significance in the
organisation because it has the power to increase and improve the energy level of employees. It
is identified that staff motivation facilitates in increasing energy and encouragement level. It is
understood that there is positive impact of staff motivation schemes over talent retention because
it helps in retaining employees in the workplace. The positive impact of staff motivation assists
in growth and development of the business because it aligns every employee towards the defined

goals and targets. This assists in getting desired results because employees become encouraged
and empowered to attain objective without taking longer time duration. The major positive effect
of employee motivation is they do not leave the organisation and this ultimately reduces the level
of employee turnover.
What is the significance of talent retention in Debenhams over their business objectives?
Significance of talent retention in Debenhams
According to Advan (2021), retention of motivated and positive workforce is quite
significant for the success of Debenhams. Employee turnover increases the expenditure and also
negatively impact the morale of organisation. Debenhams uses different motivation schemes to
make sure that their significant workers do not leave the organisation. The motivation schemes
assists in retaining large number of employees by maintaining productivity and job performance.
One of the importances of talent retention is it assists in reducing the cost of the company simply
adopting schemes of employee motivation because it eliminates the chances of recruiting new
employees again and again. Another importance of talent retention is it assists in supporting the
productivity of organisation which is very important for the overall success and development of
the company. Talent retention is very significant because it manages, arranges and organises
talent in the company in systematic and proper manner so that they could be retained in the
company.

CHAPTER 3: RESEARCH METHODOLOGY
Research methodology is described as the chapter that covers all the significant
methodologies for collecting data in relation to the topic of research. The main motive of
research methodology is supporting researcher in the process of collecting authentic, reliable and
relevant information. It involves different types of methodologies that are explained below with
justification of choosing apt type.
Research Philosophy: Research philosophy is defined as procedure and belief in relation
to the way in which information is collected, used, examined and evaluated by researcher.
Philosophy is basically divided in three types such as axiology, ontology and epistemology.
Every kind of research philosophy is great in examining and evaluating gathered data. The
researcher has shown dependence on epistemology because it facilitates in selecting positivism
philosophy (Abutabenjeh and Jaradat, 2018). Positivism research philosophy is great in
examining reliability, validity and authenticity of collected numeric information in a shorter time
duration. The other philosophies are not chosen because it does not provide support to numerical
information.
Research Approach: Research approach is referred as procedure and it has set of
principles that facilitate systematic evaluation of collected data. The approach is majorly
classified in two types that are: inductive and deductive approach. In the present investigation,
researcher has chosen deductive approach because it has principles that help in evaluating and
measuring quantitative data in systematic way (Daniel, Kumar and Omar, 2018). The major
reason behind selection of deductive approach is it assists in evaluating accumulated numerical
information in shorter time duration.
Research Strategy: Research strategy is described as the procedure of gathering
information in shorter time duration. The strategies hold greater significance in every kind of
investigation. The different kinds of research strategies are: case study, experimental research,
grounded theory, survey, action research etc. In the present investigation investigator has chosen
survey strategy to accumulate information for meeting objectives in systematic way. Survey is
great strategy to collect numerical information and this required in the research (Worthington
and Bodie, 2017). In survey, questionnaire is formed with close-ended questions so that
objectives could be easily attained.

Research Choice: Research choice is referred as the methodology that facilitates in
gathering information. The choice is classified in two kinds that are: qualitative and quantitative
research choice. In the current investigation, researcher has chosen quantitative research choice
because it assists in collecting numerical data with tables and graphs (Nayak and Singh, 2021).
Quantitative research choice facilitates in accumulation of number and statistical information in
shorter time duration and it is also chosen because quantitative data is more valid, reliable and
authentic.
Data Collection: Data collection is defined as the methodology for collecting information
as per the topic of current research. Data collection is basically divided into two parts that are:
primary and secondary data collection. According to the requirement of present investigation,
researcher has chosen primary as well as secondary because they both have the capability to
collect valid and authentic data. Primary is used because it facilitates in gathering first-hand data
in shorter time period and directly from the source of data. Questionnaire is formed to gather
data directly from the participants in smaller time duration (Mishra and Alok, 2017). Secondary
is used to collect information that is already published by different authors from sources like
books, journals, articles, newspapers, conducted survey and interview, publications by agency
etc.
Sampling
Sampling is defined as the process that assists in choosing respondents from the given
large population. It is of two types that are: probability and non-pobability sampling. In the
current investigation researcher has chosen probability sampling because it assists in selecting
large number of samples (Ragab and Arisha, 2018).
Identifying population and research site:
In the current investigation, researcher has selected 20 employees as respondents from
the chosen organisation that is Debenhams. Respondents are chosen randomly without any
specific criteria.
Sampling Strategy:
There are two kinds of sampling strategy random and non-random sampling. Random
sampling is chosen by investigator because it facilitates in choosing participants without any
specifications or criteria.

CHAPTER 4: FINDINGS (DATA ANALYSIS AND PRESENTATION)
Frequency distribution table
Q1) Do you have any knowledge about the concept of talent retention in the
workplace?
Frequency
a) Yes 20
b) No 0
Q2) As per your knowledge, do you think that staff motivation scheme is
one of the ways to retain talent in the Debenhams?
Frequency
a) Yes 18
b) No 2
Q3) According to you, what is staff motivation? Frequency
a) Process of engaging employees 5
b) Channelizing behaviour of employees towards desired objectives 8
c) Energy level than an employee brings to the company 7
Q4) As per your experience in Debenhams, what are the staff motivation
schemes they use for retaining and attracting talent?
Frequency
a) Rewards like awards, bonuses and perks 6
b) Employee feedback 5
c) Positive organisational culture 4
d) Appropriate remuneration 5
Q5) According to you, the above mentioned schemes of employee
motivation are effective in Debenhams?
Frequency
a) Yes 14
b) No 6
Q6) As per your view, what is the impact of staff motivation schemes for
over talent retention in Debenhams?
Frequency

a) Positive 12
b) Negative 4
c) Neutral 4
Q7) What are the reasons that make Debenhams to motivate employees in
the workplace?
Frequency
a) To reduce employee turnover 7
b) To encourage towards targets and goals 9
c) To engage employees 4
Q8) What are the benefits of staff motivation schemes in Debenhams? Frequency
a) Achievement of targets and objectives 6
b) Retention of best talents 4
c) Greater business performance 6
d) Positive environment in the workplace 4

Q1) Do you have any knowledge about the concept of talent retention in the
workplace?
Frequency
a) Yes 20
b) No 0
a) Yes b) No
0
2
4
6
8
10
12
14
16
18
20
20
0
Q2) As per your knowledge, do you think that staff motivation scheme is
one of the ways to retain talent in the Debenhams?
Frequency
a) Yes 18
b) No 2

a) Yes b) No
0
2
4
6
8
10
12
14
16
18
18
2
Q3) According to you, what is staff motivation? Frequency
a) Process of engaging employees 5
b) Channelizing behaviour of employees towards desired objectives 8
c) Energy level that an employee brings to the company 7