Decathlon's Functions and Structure: International Business Growth

This essay provides an overview of different types of organizations and the growth of the international business environment, focusing on Decathlon. It examines the relationship among different organizational functions, such as production, human resources, advertising, and finance, and their linkage with the organizational structure. Decathlon utilizes a divisional organizational structure, where divisions are created for different product lines, each with its own resources and functions. The essay highlights how production and human resource functions are interconnected, with production identifying staffing needs and HR providing manpower. Similarly, advertising and finance functions collaborate, with advertising informing finance about costs and finance allocating funds for advertising initiatives. This interconnectedness helps Decathlon reduce costs, work effectively, and achieve its organizational goals.

Overview of different types of organisations and growth of international business
environment
Relationship among different organisational functions and linkage with organisational
structure:
Organisational functions are those business activities that are to be carried out within
different departments of the organisation. In the process of organisational structure, all the
business activities are dissected, organised and synchronized for achieving goals of
organisation. The organisational structure is created in an organisation for coordinating and
analysing the performance of workforce. Within Decathlon, divisional organisational structure
is followed by administration of the company. In this type of organisational structure, groups are
divided into a division and each division contains all the necessary resources as well as
functions within to support the product line, finance, marketing and other departments. With the
help of this organisational structure of the company allows a team to concentrate on a single
product of the organisation. The organisational functions are divided into several types such as
production, finance, human resource, sales and advertisements, etc.
Production and human resource function:
Within Decathlon, production function of the company decides the quantity of
products like sportswear, sports equipments to be manufactured and at what price they are
to be produced. With the help of this function, administration of the company also gets an
idea of using combination of inputs at a particular price of the human resource as well as
capital. Human resource function within the respective organisation plays a role in
monitoring the workforce performance by giving training and development sessions as
well as regulating benefits. Within Decathlon, the production function is related to human
resource function in such a way that production function provides information if there is
any vacant position of human resource in production department. At the same time, human
resource function provides manpower to production function so that it helps the
organisation in reducing business cost and working effectively for achieving
organisational goals.
Advertising and finance function:
In Decathlon, the advertising function plays a role in publicizing the products of
the company such as sportswear, sports equipment, clothing, etc. through advertisements
by framing advertising strategies, using digital interaction. The finance function within the
organisation plays an important role in keeping all the financial records of the company in
an accurate as well as updated form. It helps the organisation in making better business
decisions related to allocation of funds to a particular activity. The advertising function is
interconnected with finance function in such a way that the advertising function of the
company helps finance function by providing information related to cost of advertisements
generated at the time of advertising the sports equipments, clothing , etc. At the same time,
finance function of the organisation helps advertising function by providing and allocating
the funds to the company for advertising their products within the market-place to capture
more customer-base by describing them benefits and features associated with the products.