Fairfield School of Business: Business Decision Making Report - BA5F01

This report provides a comprehensive analysis of business decision-making, focusing on the practical application of research methodologies. It begins with an introduction to the importance of decision-making in organizations, emphasizing its role in management. The report then delves into primary research, including questionnaire and interview approaches, and presents a detailed data analysis section with survey results. Secondary research is also discussed. The key findings highlight consumer perceptions of Lidl, focusing on product quality, range, and pricing. The report concludes with recommendations for Lidl and a summary of the essential mechanisms that support effective business operations. The report is based on the assignment brief provided by Fairfield School of Business for the BA5F01 Business Decision Making module, Level 5.

Business decision making

Table of Content
 Introduction
 Primary research
 Primary research approaches
 Data analysis
 Secondary research
 Key findings
 Recommendations
 Conclusion

Introduction
Decision making in the organization is an important aspect of
democratic management. Essentially, the primary role of
management is taking fair or sound decision-making. Any
manager unconsciously or actively takes hundreds and
hundreds of decisions making it the main element of a
manager's position. Decisions play a major part in deciding
both the corporate and administrative operations.

Primary research
Primary evidence is information gathered by researchers from
the very first time. It includes methods such as surveys,
interviews, and tests (Acharya And et.al., 2018). It is
obtained directly from primary sources with each site's key
goal being considered. As accuracy of findings is the key
benefit of this approach and at the same times it is costly and
time consuming to gather data through primary sources.

Primary research approches
 Questionnaire approach: It is probably the most apparent
method of obtaining data, comprised of a collection of
research-related questions.
 Interview approach: This is the most widely practiced
methods for primary data research in which the researcher
asks the respondents appropriate question either verbally or
by letter in order to obtain information about the topic being
studied.

Data Analysis
Q1. In what age group you belong?
a) 15-25 20
b) 26-40 8
c) 41-70 22

Q2. What is your gender?
a) Male 30
b) Female 15
c) Other 5

Q3. What is your qualification
level?
a) Primary 32
b) Secondary 8
c) University 10

Q4 Approx income for a month (GBP)?
a) 700-1000 31
b) 1500-3000 11
c) 4000-5000 8

Q5 Actual spending for a month (GBP)?
a) 100-150 10
b) 200-300 25
c) 400-500 15

Q6. Is location is essential element to consider at the
time of introducing new store for Lidl?
a) Strongly agree 30
b) Agree 10
c) Disagree 10

Q7. Prices of products offered by
Lidl are reasonable?
a) Strongly agree 20
b) Agree 20
c) Disagree 10