Challenges and Decision-Making in SABIC-ABB Strategic Alliance

This report delves into the strategic alliance between SABIC and ABB, examining potential challenges like coordination, trust-building, information sorting, and language barriers. It explores the application of prescriptive and descriptive decision-making models to achieve alliance goals, emphasizing the importance of planning and data analysis in the prescriptive approach, and the role of experienced managers in the descriptive model. The report also evaluates different decision-making methods such as paired comparison analysis, consultation, and voting, to ensure the alliance's effectiveness. The study highlights the alliance's potential contribution to Saudi Vision 2030 by improving SABIC's economic performance in the European market. The conclusion summarizes the strategic alliance as a key approach for market entry and risk reduction, offering valuable insights for decision-making.