BUS 101: Decision Support Tools - Self-Reflective Analysis Report

This report presents a self-reflective analysis of decision support tools applied to a tourism venture, specifically the Sun and Surf Company. It examines the competitive nature of the tourism industry in Australia and explores strategies for business growth. The report details market research conducted to understand customer needs, the importance of creating a strong brand, and the development of effective marketing plans. It also addresses report formation, execution challenges, and insights gained from the research, including the impact of macro-environmental factors. The analysis further delves into conflict resolution within a team setting, the significance of team building for effectiveness, and the importance of group coordination. The report concludes with the vital information to establish a tour and travel company, highlighting the need to adapt to changing market scenarios. The report emphasizes the necessity of aligning marketing strategies with individual customer requirements, the importance of strategic alliances, and the role of customer service in achieving satisfaction. The student reflects on the process of conducting research, analyzing market trends, and working collaboratively to create a comprehensive business proposal.

RUNNING HEAD: DECISION SUPPORT TOOLS
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Contents
Introduction......................................................................................................................................3
Report formation and Execution......................................................................................................3
Insights gained.................................................................................................................................4
Conflict resolution...........................................................................................................................5
Team building for gaining effectiveness.........................................................................................6
Group coordination..........................................................................................................................6
Conclusion.......................................................................................................................................7

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Introduction
The report is regarding a venture investment by the Tourism Company: Sun and Surf
Company. The purpose is to understand the nature of Tourism industry and how a business can
grow in a competitive environment. There are wide options available in the market to go with. In
order to create a difference, it is important to provide with those services that will create a
significant market change. I have chosen Sun and Surf Company as a tourist package provider. I
found wide options of tourism venture and products that are available in the industry. In order to
understand the Tourism industry, I conducted an individual analysis into the Australian Tourism
Industry. The core activity of a tourism company is defined to signify needs of the customers. A
structured planned is provided to define importance of a significant market player in the

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Australian market. My objective in this report is to create a brand that is reliable in the eyes of
customers. The intention is to generate a good rapport in the market through a deep market
research of individual stakeholder needs. Through my final research report, I've learned how to
do sturdy research and utilize a purpose voice, However I still require to put an effort on
structure and transitions.
Report formation and Execution
Managing the group and structuring the report was tough while managing the transition
of the report. I have tried to include all the necessary information as per the requirements. An
analysis of macro environmental factors helps in managing different task and allow in keeping a
pace with the changing business functions. Random questions were asked about the general tour
and travel views of few people in order to understand their mindset. It was concluded that,
operating in such a large market is very tough. For gaining results it is important to develop good
networking. I have tried to incorporate all necessary information in order to provide readers with
a clear view. An initial target of 10 percent growth is kept by mainly focusing on the Australian
population. The data is kept by looking at the different costs attached to the organization. In this
way the company can gain a competitive advantage against others. In this report, I tried to
provide reliable information to the customers. The intention is to create a good rapport in the
market. One can only gain a good rapport if the strategies are effectively implemented. The
project ensures effective market strategies to design package in order to meet needs. The
organization has realized the requirement to correspond in a good way. The decision is to
develop a strategic alliance with the customers and to ensure.

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Insights gained
From the research report I have found that there are changes in the Australian tourism
industry. However there are many market players providing with different services. The growth
in Australian market will continue adding into the GDP. In a well-developed industry with many
companies, it is important to understand the diversifying business needs. I did a thorough
research into the Australian market and how a company can grow. The best way is to develop an
effective marketing plan and strategies. It is only possible by creating faith in the customers. As a
start-up, it is a tough task to attract investors to invest for a business. This report will help me in
planning out a real business proposal plan. The report provides with a concrete plan to
understand different business situation and work accordingly. The purpose of the report is to
identify the needs and requirements of different tourism venture in the market. The report was
prepared in a team. There were certain issues regarding coordination of work. In a large team,
there are certain disagreements and clashes due to a difference of opinion. Each team member
was given a definite role. He has to do research according to the definite business structure. The
data was later compiled in order to form group opinion. The report taught me to work in
coordination with a team.
Tourism industry is considered to be one of the most familiar and well-to-do. I got first
hand information on how to form a business proposal. A well designed brochure is required to be
presented before the customers. This will enable clients to recognize the types of services and
return a customer can utilize. Moreover, this will trigger sales and contemplate services. It is
however necessary to organize the mission and vision statement. This is to be aligned
undoubtedly to generate increased sales. I learnt that, the secret to success is to recognize the
niche market. After recognizing it, the marketer has to implement the policies. The hypothetical

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company mentioned in the report directly target customers. I have studied marketing principles
and its implication in the personal selling strategies. An effective marketing plan rotates around
individual requirements to develop a personalized package. In order to understand the
importance an effective plan. I recognized the key success factors of the involved in the process:
Conflict resolution
It is important for an individual to meet the individual and the group target. Each
individual member was given with a responsibikity to make a firm research. I study the samples
brochures by different travel companies. Each travel company purposefully add offer into their
packages to meet individual customer’s needs. This includes expedition and other informative
travel to fully satisfy the customers. The offers are presented as per the requirements of the
customers. I understand the importance of Timely responding to the customer’s need. Any
further delay in meeting the customer’s needs increases the possibility of switch over. This is
done to avoid any sort of mistaken impression. It is important to fully meet the customer’s future
needs. It is necessary for meeting the 100 percent customer’s satisfaction with their query. I
understood the importance of customer service representatives and their role in meeting
customer’s queries.
Team building for gaining effectiveness
I understood the importance of developing an Effective strategic alliance. This can be
done by considering the nature and services and improving it to another level. Teambuilding is
important for a team to achieve targets. The tourism sector can be developed in a better way in
order to realize market potential. The overall purpose is to set up a strategic alliance allowing
for the revolutionary needs. This is to ensure a regular flow of customers.

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Group coordination
I understood an importance of working in coordination. The group activity helped in
managing multiple targets. It is vital to divide the function according to the individual capacity.
It was tough to make a comparative analysis. It took a lot of our time. There are presently many
competitors in the market offering the similar services. In order to understand the customer’s
need in Australia, the company needs to distinguish itself from the other companies. There Rae
certain hypothetical situations mentioned in the report. Various different marketing strategies are
implemented in order to differentiate one from the other business opportunities.
Conclusion
To conclude, the report includes all the vital information to establish a tour and travel
company. With a changing market scenario, it is important to understand the strength and
weakness. The report lacks certain level of information due to limitation of word-count. But I
have tried to incorporate all the relevant information necessary to establish a tour and travel
company. Some of data is hypothetical in nature however the facts are collected from an
authentic websites. Different tour and travel books are referred to understand the marketing
concept of the companies. This allow in managing the target in an appropriate way. Reading of
books helped in understanding the crux of the topic.