Case Study: Factors Affecting Declining Auto Industry Performance

This case study analyzes the declining performance of the automobile industry in Australia, particularly focusing on the challenges faced by Holden Australia. The study highlights the immense pressure from imports, declining market share, and reduced car production volumes. A proposed questionnaire explores factors such as the external and internal environments for automobile businesses, government intervention, shifting consumer preferences, and the influence of the economy. The research design employs a quantitative approach with simple random sampling to gather data on consumer tastes and preferences. The study also addresses ethical implications and provides a list of references. Desklib offers a variety of study tools and resources, including solved assignments and past papers, to support students' academic needs.

Running head: DECLINING PERFORMANCE OF AUTOMOBILE INDUSTRY
DECLINING PERFORMANCE OF AUTOMOBILE INDUSTRY
Name of student:
Name of university:
Author note:

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DECLINING PERFORMANCE OF AUTOMOBILE INDUSTRY
Article review about inappropriate manufacturing strategy in Australia
The automobile industry in Australia has been subjected to immense pressure from
the sector of imports. According to Caniato, Caridi, Castelli & Golini, (2011), the automobile
has experienced a decline in the share of the market and in the actual volume of the car
production. In Australia, the annual production of the vehicles on the domestic front has
been 200, 00 vehicles. The government need to relook into the production level instead of
providing subsidy for the manufacture of cars.
The proposed questionnaire
1. Do you think external environment for establishing an automobile business in
Australia?
a.) Yes b.) No
2. Do you think internal environment for establishing an automobile business in
Australia?
a.) Yes b.) No
3. Do you think that the shutdown of automobile industries in Australia is due to the lack
of government intervention?
a.) Yes b.) No

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DECLINING PERFORMANCE OF AUTOMOBILE INDUSTRY
4. Do you think there is a shift in the preference of cars among the Australians?
a.) Yes b.) No
5. Luxury card have lost their values. Do you agree?
a. Agree b. Strongly agree c. Neutral d. Disagree e. Strongly disagree
6. The automobile industry has failed to understand the demand of the consumers.
a. Agree b. Strongly agree c. Neutral d. Disagree e. Strongly disagree
7. Do you know someone in the family who owns car by Holden
a.) Yes b.) No
8. If Holden resumes its business would you prefer to buy cars from the brand?
a.) Yes b.) No
9. Do you think that economy of the country influence the manufacture and production
of automobiles?
a.) Yes b.) No
10. Do you think there should be private-public intervention to ensure to protect the
interests of the automobile companies?
a.) Yes b.)No

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DECLINING PERFORMANCE OF AUTOMOBILE INDUSTRY
The customer taste regarding the preference for cars is the independent variable in
the study and the indulgent item would be subsumed under this independent variable. The
term independent variable refers to the phenomenon that influences or causes another related
factor is known as independent variable. It is also known as controlled variable, explanatory
variable or predictor variable
Sampling
The term research population refers to the group of people who possess the requisite
characteristic for the purpose of the study. However given the issue of feasibility only a
section of the people can be studied for the research who are representative of the research
population (Bergh & Ketchen, 2009). This group of people is known as the sample
population. Given the quantitative nature of the research, the sampling method for the
collection of data would be simple random sampling. The rationale behind this sampling
technique is to reduce the bias and at the same time find the sample population in a cost-
effective manner (Lodico, Spaulding & Voegtle, 2006). The sample size of 100 people is
purported to be representative of the research population who would provide an insight into
the taste of car consumers in Australia and the current trend regarding the choice of the
automobiles. The quantitative research design of the study has led to the adoption of the
method of survey and the instrument of data collection would be questionnaire that would
address the research question (Dattalo, 2010).

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DECLINING PERFORMANCE OF AUTOMOBILE INDUSTRY
References
Bergh, D.D. & Ketchen, D.J. (2009). QR code for Research Methodology in Strategy and
Management. Emerald Group Publishing.
Caniato, F., Caridi, M., Castelli, C., & Golini, R. (2011). Supply chain management in the
luxury industry: a first classification of companies and their strategies. International
Journal of Production Economics, 133(2), 622-633.
Dattalo, P. (2010). Strategies to Approximate Random Sampling and Assignment. Oxford
University Press, USA.
Lodico, M.G., Spaulding, D.T & Voegtle, K.H. (2006). Methods in Educational Research:
From Theory to Practice. John Wiley & Sons.

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DECLINING PERFORMANCE OF AUTOMOBILE INDUSTRY