Deep Cleaning Limited: A Strategic Business Plan for the 21st Century

This report presents a comprehensive business plan for Deep Cleaning Limited, a cleaning company specializing in construction sites. It outlines the company's vision and mission, focusing on quality assurance in post-construction cleaning. The plan includes a SWOT analysis identifying strengths like skilled staff and cost-effectiveness, weaknesses such as outdated equipment, opportunities in the expanding construction sector, and threats from competition and changing government policies. The STP (Segmentation, Targeting, and Positioning) strategy targets construction projects through demographic and geographic segmentation, emphasizing quality and customer association. Porter's Five Forces analysis assesses the competitive environment, considering supplier and buyer power, competitive rivalry, substitution threats, and new entry threats. The financial budget allocates resources to raw materials, labor, marketing, and production. Marketing strategies include both traditional and digital methods to promote cleaning services, focusing on product quality, competitive pricing, and direct distribution. The plan aims to establish Deep Cleaning Limited as a competitive and reliable cleaning service provider in the construction industry.

MANAGING ENTERPRISE
IN THE 21ST CENTURY

TABLE OF CONTENT
INTRODUCTION ..........................................................................................................................2
Vision and mission of deep cleaning limited...............................................................................2
Services assurance by the Deep cleaning limited .......................................................................3
Swot analysis:..............................................................................................................................3
STP:..............................................................................................................................................3
Porter five forces analysis:...........................................................................................................3
Financial budget:..........................................................................................................................4
Marketing strategies:....................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................6

INTRODUCTION
Managing enterprise in the21st century business demands companies to adopt new
investment plans, evolve towards strategic working competencies engagement and diversify
faster high end marketing. The recent report will develop effective business plan, for cleaning
company on a construction sites whose name is Deep cleaning limited. The company will
provide the assurance of effective sweeping and prepping the floor and tiles along with the
underlayment of the carpet. The major purpose of the company is to provide the quality
assurance to the clients after the completion of the construction work. As there is need to
perform the effective cleaning after the process of construction takes place as cleaning ensures
the finishing in the work. Also, performs the major role in managing hygiene.
Deep cleaning limited
Vision and mission of deep cleaning limited
The main vision and mission of the deep cleaning LTD is to ensure the effective cleaning to the
customers after the making of building, the remaining dust, cement, rough surface will be
cleaned and the shining is given to the floor. Such elements are the prior focus of the company.
The shining to the floor, walls and tiles has also been considered as the important aspect of the
company. Ensuring the effective finishing to the construction work is the prior goal of the deep
cleaning LTD.
Services assurance by the Deep cleaning limited
The company will focus on providing the services in relation of the construction site
cleanup. The final cleaning will be done. Also, the left material of the construction will be clean
by the workers of the company. Afterwards, the shining to the floor and tiles will be given after
the removal of the dirt. Also, the final finishing to the work will be assure by the deep cleaning
limited along with maintaining the hygiene.
Swot analysis:
The swot analysis will bring about the internal identification for the company's orientation. The
swot analysis stands for strengths weaknesses opportunities and threats that are brought forth
with respect to the identification of the organisation success as well as the growth prospect.
Strength: the company has secured a very good growth prospects with respect to the market that
it is dealing with full stop construction has got a tremendous benefit and a long-term orientation

and therefore the particular sector itself is bringing about the long-term growth trajectory that is
required for it to attain a probable base (Vlados, 2019). The highly skilled staff are one of the
major strengths for the organisation whose experience is the relevant and is also known to be one
of the prominent factors for the industries growth. The organisation deep cleaning LTD is
standing in the market race by acquiring various contracts that are into construction deep
cleaning mechanism where the marketing strategies would widely be unique. The rate of the
cost-effective measures that are oriented with the organisation are the other strengths that are
bringing about the hard and glory to the organisation.
Weaknesses: the old stuff with which the company operates would often be a weakness for the
organisation where the hard work of employees will always go in vain. The training processes
will have to be taken up by the organisation in order to make sure that they understand every
tactic as well as they can attain a prominent of work experience. Less staff is also one of the
biggest weakness for the organisation where it will have to completely focus upon bringing about
the skilled and experienced one that would bring policies of moving ahead with work nature
(Abdel-Basset and et.al, 2018). Since it is the belonging to the construction sector therefore the
cleanliness is not oriented with most of the contracts therefore the organisation deep cleaning
LTD will have to work upon this weakness as a major tactic in order to deal with their growth.
Opportunities: the construction sector has got more possibilities as well as they can move ahead
in acquiring more contracts that are into development and deep cleaning criteria. For this there
are certain new targets that are being encroached upon with respect to the commercial
orientations that can help people to move ahead in terms of expansion. The organisation has
acquired the capability of a moving international with its policies and can also acquire its growth
with annual tactics and targets.
Threats: the threats that are in regard to the organisational embodiment would often deal with the
competition as well as the government policies. The government policies would often change
and the rules and regulations will be amended overnight (Hajizadeh, 2019). This will bring about
a lot of threats for the organisation deep cleaning LTD where it will have to again inhibit the
policies of change that is one of the biggest risk factor with which the organisation cannot be
able to strategic li incorporate. There will also be competitive rivalry with the existing forms and
contracts on parents might not be reliable. This reliability that will have to be at and will have to
be first entered and the contract is then to be approved.

STP:
The segmentation targeting and positioning will bring about a marketing analysis that is
necessary for the organisation in order to move ahead with strategies. This segmentation
targeting and positioning is a whole market method that will obviously rise the organisational
segments to next level.
Segmentation: the organisation mainly segments the entire society into demographic and
geographic segmentation (Longhurst and et.al, 2020). Based on the fact that the businesses are
oriented with the right set of contracts that are into construction this segmentation is brought
forth with respect to identifying the choices of customers. It is also in heating its factors that
would demonstrate the usage of particular services into the construction sector and will also get
embedded with their concerns on an easier perspective.
Targeting: the target of the company is mainly the construction projects as well as contract in
order to make sure that it will use the best out of the lot more clients that are mostly from this
particular area. The market segment based on the construction site will evaluate the right target
market for the organisation that is readily available and is also moving ahead with respect to its
marketing activities that are provisionally brought forth with respect to its target market services.
Positioning: the organisation maintains its position with the right set of services by maintaining
quality and the association with customers on prominent basis. The organisation will also
stimulate confidence that is necessary for business as well as the construction factors to get
inhibited with the deep cleaning criteria that is especially brought forth with the continuous client
personification (Falcone and et.al, 2020). This also derived its potential in identifying the choices
of growth and also subjecting them to prominent variations in the market.
Porter five forces analysis:
It is the framework for analysing the competitive environment in the market sector, through
which the company will completely understand what factors are affecting their business so that
they can proceed to adjust their strategy (tipu, 2018). Here is the analysation of the competition
for the deep cleaning limited:
Bargaining power of the suppliers:
All the businesses buys their raw materials from the different vendors and suppliers,
where it is seen that suppliers are in dominant position. The deep cleaning limited is focusing on
providing the cleaning services. Therefore, they needs the raw materials such as shining

machines, cleaning machines and so on. If the cost of resources increases then the over all cost
increases Therefore, the firm must approach number of suppliers and select that one who assure
raw materials on low price.
Bargaining power of the consumer:
Customer in the market always demands for the unique and economical product, it is
challenging for the firms, it puts the pressure on the organisation to meet the customer demands
in short time (McKeever, 2018). For deep cleaning limited the customers are those who performs
the construction work. it is important for them to develop strong and large customer base which
will help them to achieve their goals. In construction cleaning business there is less threat of
customers.
Cutthroat rivalry:
In construction cleaning process, the cost of labour and services plays the important role.
The major threat to the company is increasing the cost of labour as the over all cost gets affected
due to this. Therefore, the labour laws must be taken in consideration from starting so, there is no
risk of other companies that can attract reduce the cost of labour and can harm to the operations
of the deep cleaning.
Substitution threat:
It refers as when different organisation competes with other industrial company that
produces the same products and services (Fauzi, 2021). As deep cleaning is assuring the shining
of the floor and surface in their cleaning part. This is the unique advantage providing by the
company. Thus, there is no threat of substitute at initial level.
New entry threat:
Nature of the market is dynamic where nothing remains permanent, every businesses
comes up with the idea to beat their rivalries for occupying the maximum market share.
Therefore, for the deep cleaning it is important to maintain the competitive edge, they should
proceed to keep implement innovation in their services or to offers the discount over the services.
so it will reduce the new threat for their firm.

Financial budget:
Financial budget plan refer as organisational planning for arranging their assets or finance
resources. For the deep cleaning limited company, they can proceed with the budget plan it
allows them to track their transaction as well as they will get to know about their investment
information against the total earning revenues (WILTON, 2021). Company can proceed to
account the factors which are-
Examine the expenses:
By designing goals and plans will allow the company to carefully invest so that they will
not short of financial resources. Budget plan for the deep cleaning is under €80:
Resources Total investment
Raw materials €30
Labour salary €20
Marketing €10
Production €20
Total €80
The major focus of the company is to arrange the raw materials such as, trash containers, vacuum
cleaners, cleaning machines, ceiling the floor machines and so on has to be made while preparing
the budget. The another expense is related to cost of labour as the main task is performed by the
labours in relation of the cleaning.
Marketing strategies:
Marketing strategy is the company’s plan for reaching out to their customer for increasing
demand for their products and services. Marketing mix involves the comprehensive plan which
the company implement.
Product: Product refers as the umbrella term which the company wants to sell it to their
customer. The deep cleaning limited provides the services in relation of cleaning the floor and
removing the dust in order to ensure the hygiene (Ausejo Rubert, 2021). The major focus of the
company is to ensure the quality by assuring the shining to the floor and building.
Price: Price refers as what customer pays for buying the product, they always demand for the
cheapest product with good quality, therefore for the deep cleaning can begin with fewer prices

and increase the price after a time when they have developed enough customer base by ensuring
effective performance.
Place: It is the location where the company wants to put their items in front of the customer. As
the deep cleaning limited is ensuring the direct services on the construction site. Therefore, the
distribution phase of the company only involves the direct channel of distribution.
Promotion: Deep cleaning also go with traditional as well as digital marketing for the promotion
of their cleaning services. By showing advertisements of the services on radio, flyers, and
pamphlets can be a good traditional marketing (Lämmle, 2020). As well as by using the social
media tool company will be able to connect with the huge audience across the globe. Also, with
the help of social media the company can get the idea in relation of the different construction
project taking place.
CONCLUSION
The report concludes on identifying the aspects of a managerial action in the enterprise that is
brought forth with respect to the activities of operations. Through this report one can easily
understand the vision and mission of deep cleaning limited that is being put forth in this report.
The services that are equipped into deep cleaning is thoroughly and hands and the internal
analysis which is the swot analysis is particularly picturised. The porter's five forces analysis is
explained in this report along with the financial budget and marketing strategies that the
organisation is usually dealing with a full stop a complete analysis with respect to the operations
incorporated in order to make sure that people understand from the depth of how far they can be
utilised.
REFERENCES
Books and journals
Abdel-Basset and et.al, 2018. An extension of neutrosophic AHP–SWOT analysis for strategic
planning and decision-making. Symmetry. 10(4). p.116.
Ausejo Rubert, L., 2021. 'Lalis' Business Plan.
Falcone and et.al, 2020. Towards a sustainable forest-based bioeconomy in Italy: Findings from
a SWOT analysis. Forest Policy and Economics. 110. p.101910.

Fauzi, R.U.A., 2021. The Influence of Business Plan Competition and Loan Provision on
Nurturing the Spirit of Entrepreneurship Among Students. Advances in Economics,
Business and Management Research. 161. pp.188-192.
Hajizadeh, 2019. Machine learning in oil and gas; a SWOT analysis approach. Journal of
Petroleum Science and Engineering. 176. pp.661-663.
Lämmle, A., 2020. Business Plan Handbook: Practical guide to create a business plan. BoD–
Books on Demand.
Longhurst and et.al, 2020. Strength, weakness, opportunity, threat (SWOT) analysis of the
adaptations to anatomical education in the United Kingdom and Republic of Ireland in
response to the Covid‐19 pandemic. Anatomical sciences education. 13(3). pp.301-311.
McKeever, M.P., 2018. How to write a business plan. Nolo.
Tipu, S.A.A., 2018. Business plan competitions in developed and emerging economies: What do
we still need to know?. Journal of entrepreneurship in emerging economies.
Vlados, 2019. On a correlative and evolutionary SWOT analysis. Journal of Strategy and
Management.
WILTON, B., 2021. BUSINESS PLAN.
Online
Managing enterprises in 21st century: [Online] Available through < Managing Enterprise in the
21st Century Free Essay Example (studymoose.com)>