Understanding the World of Tourism: A Deep Dive into Cruise Tourism

This report offers a detailed analysis of cruise tourism, a rapidly growing sector within the travel and tourism industry. It explores key facts, statistics, and impacts, providing insights into customer profiles, market size, and the major organizations involved. The report delves into various destinations, activities, and sub-types of cruise tourism, examining demographic trends and socio-cultural, economic, and environmental impacts. A SWOT analysis identifies the strengths, weaknesses, opportunities, and threats within the cruise tourism sector. Furthermore, it discusses future trends, including environmental sustainability, economic growth forecasts, and technological advancements such as facial recognition and virtual reality. The analysis considers geographic origins of cruise tourists and their motivations, concluding that cruise tourism significantly contributes to economic and societal growth. The report references various academic sources to support its findings, offering a comprehensive understanding of cruise tourism's complexities and its role in the global tourism landscape. Desklib provides access to this and other student-contributed assignments.

Introduction
Cruise tourism is defined as the type of tourism
which is luxurious in nature. It basically involves
the holiday on a cruise ship. It has a minimum
time duration of 48 hours with specific itinerary in
which the ship calls at different ports and cities. It
is considered as the fast growing areas of tourism
sector.
Destinations/ activities/ sub-types
There are different destinations which is served by
various cruise organizations. Such as Avignon in
France, Bora Bora, Glacier Bay in Alaska, Vienna in Austria,
Singapore, Kirkwall in Scotland and Flam in Norway. These are
the seven top cruise destinations reviewed by several customers.
Other popular destinations are Asia, Australia, Bahamas,
Bermuda, Canada, Caribbean, Europe and Hawaii. These are the
famous destinations where most of the customers and
organizations chooses for a trip. There are different activities
which is conducted by the host of the cruise for the customers
and makes their journey memorable. Some of the popular
activities are extreme water slides, speedy ziplines, rock
climbing walls, sky course ropes challenge, at sea ice skating and
flow rider surfing simulation. Other activities includes Rip Cord
by iFLY skydiving simulation, Go-karting on deck, Formula One
simulator, Broadway shows, Disney Magic Play Floor, Carnival's
Sky Ride, Cirque Dreams and dinner, Mind-blown planetarium
and The Rising Tide Bar. There are several sub types of cruise
tourism which entertains and attract the customers. Ocean
voyages is a sub type which is a one way passage from one point
to other crossing the major body of water. Standard cruises is an
open water cruise. It is a one way or round trip with assorted
ports of call. River or canal cruise are associated with the culture
and heritage of a nation which is being toured. Destination or
expedition cruises are dependent upon the destinations to be
visited as per the demands. Day cruises are having the experience
of 15 hours or less. Contemporary cruise has a resort style
facilities with ship board activities. Speciality cruises are having
the adventure style cruise which focuses on the education and off
ship activities.
Conclusion
It is concluded that cruise tourism is an interesting
concept within the travel and tourism sector. It is
contributed in the growth of economy and society in
several ways. Therefore, in order to have the in depth
knowledge about the cruise tourism, this poster covers
the basic concepts of Key providers or organisations,
Destinations, activities, sub-types, Key facts, statistics
and impacts, Customer profile, Future trends and
SWOT analysis. Hence, cruise tourism is one of the
significant concept with the travel and tourism sector.
Future trends
Key providers/ organisations
There are different organizations who are the key providers of
cruise tourism across the world. Some of the top organizations in
UK are The Ultimate Travel Company Ltd, Infinity Cruises,
Cruise.co.uk and The Cruise Specialists. Medium organizations
are Affordable Cruises, Iglu Cruise, Cruise Direct, Cruise Club UK,
Trailfinders Premium Travel and Cruise and Go Russia Travel
Company. Small based organizations are Mundy Cruising,
Trafalgar Travel UK, Celebrity Cruises UK, Trailfinders Canary
Wharf and Topdeck Travel. Other organizations are Scenic UK,
Bolsover Cruise Club, Touchdown Holidays, Cruise Holidays UK,
Trailfinders London Conduit Street and many more. Other top
organizations other than UK based across the world are Carnival
Corporation & PLC, Disney Cruise Line, MSC Cruises, NCL Corporation, and
Royal Caribbean International. Other medium and small based organizations in
the market are AIDA Cruises, Celebrity Cruises, Cunard Line, Marella Cruises
and Saga Cruises. These are the organizations who are relevant in providing the
cruise services to the travellers. They provides services to the customer which
benefits them. Such as in terms of cost savings and safety along with the
convenience and fun.
References
Cerveny, L.K., Miller, A. and Gende, S., 2020. Sustainable cruise tourism in marine world heritage sites. Sustainability. 12(2).
p.611.
Del Chiappa, G., Lorenzo-Romero, C. and Gallarza, M., 2018. Host community perceptions of cruise tourism in a homeport: A
cluster analysis. Journal of Destination Marketing & Management, 7, pp.170-181.
Hung, K., Wang, S., Guillet, B.D. and Liu, Z., 2019. An overview of cruise tourism research through comparison of cruise
studies published in English and Chinese. International Journal of Hospitality Management, 77, pp.207-216.
Lau, Y.Y. and Yip, T.L., 2020. The Asia cruise tourism industry: Current trend and future outlook. The Asian Journal of Shipping and
Logistics. 36(4). pp.202-213.
Lopes, M.J. and Dredge, D., 2018. Cruise tourism shore excursions: Value for destinations?. Tourism Planning & Development.
15(6). pp.633-652.
MacNeill, T. and Wozniak, D., 2018. The economic, social, and environmental impacts of cruise tourism. Tourism Management,
66, pp.387-404.
Paiano, A., Crovella, T. and Lagioia, G., 2020. Managing sustainable practices in cruise tourism: the assessment of carbon
footprint and waste of water and beverage packaging. Tourism Management, 77, p.104016.
Pino, G. and Peluso, A.M., 2018. The development of cruise tourism in emerging destinations: Evidence from Salento, Italy.
Tourism and Hospitality Research. 18(1). pp.15-27.
Radic, A., Law, R., Lück, M. and Han, H., 2020. Apocalypse now or overreaction to coronavirus: The global cruise tourism
industry crisis. Sustainability. 12(17). p.6968.
Renaud, L., 2020. Reconsidering global mobility–distancing from mass cruise tourism in the aftermath of COVID-19. Tourism
Geographies, 22(3), pp.679-689.
Ruiz-Guerra, I., Molina-Moreno, V., Cortés-García, F.J. and Núñez-Cacho, P., 2019. Prediction of the impact on air quality of
the cities receiving cruise tourism: The case of the Port of Barcelona. Heliyon. 5(3). p.e01280.
Tiago, F., Couto, J., Faria, S. and Borges-Tiago, T., 2018. Cruise tourism: social media content and network structures.
Tourism Review.
Tovar, B., Espino, R. and López-del-Pino, F., 2020. Residents' perceptions and attitudes towards the cruise tourism impact in
gran Canaria. Research in Transportation Business & Management, p.100586.
Vega-Muñoz, A., Arjona-Fuentes, J.M., Ariza-Montes, A. and Law, R., 2020. In search of ‘a research front’in cruise tourism
studies. International Journal of Hospitality Management, 85, p.102353.
Wondirad, A., 2019. Retracing the past, comprehending the present and contemplating the future of cruise tourism through
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Threats
Threats includes the low awareness
generation in innovating new things in
the market place. Accidents can lead to
the loss in brand image and reputation
in the market place. Environmental
regulations are strict regarding the
cruise tourism.
Strengths
Strengths includes the competitive
advantages and global presence. It also has the
customer satisfaction and strategic operations
techniques for betterment of the management.
Destinations supports in knowing the culture
across the world.
Opportunities
Opportunities includes the expansion
to the more of average cruise tourism in
terms of charges and facilities rather then
luxury ones. This attracts more customers.
Merging is also an important aspect of
different organization to grab
opportunities.
Weakness
Weaknesses includes the negative
impact on the brand image due to the
happening of major accidents on a frequent
basis. Difficulty in gaining the attraction of
customers due to the high charges by the
organizations.
SWOT Analysis
Key facts, statistics and
impacts
Customer profile
Demographic (age, gender etc)
There are approximately 82.6% individuals who books a cruise
every year. Talking about ages then it is of between 35 and 74 age
group of people. If compared with industry averages, it is studied
that dream-lines has more more customers between the ages of 55
and 64 as compared to any other age range. It is of 25.7%. Talking
about genders then it is investigated that females are more
interested as compared to males. There are more number of
females in cruise tourism.
Geographic (where do they come from?)
People who are interested in the journey of cruise tourism are
mainly from the places where they want to roam in an opposite
direction of where they actually live. For example, people from
south areas with be more interested in moving towards north side
and vice versa. Same is with the case of east and west directions
as well. Moreover, people who lives in the small locations are more
interested in cruise tourism for better exploration of adventures
and water.
Other (motivations and behaviour)
Demographics tourism is considered as the best motivation for
the people who are maximum in number in cruise tourism. Such
motivations helps the organisations to formulate the marketing
tactics in order to attract the tourist. It improves the customer
satisfaction and loyalty as well. Activities and destinations
associated with the type of cruise tourism are the major
motivations for the customers to travel.
Environmental impacts (for example impact on
local natural or animal habitats)
Cruise tourism has negative impacts on economy such
as ship emits particulate matters which is equal to 100
million cars. It also produces the large amount of waste
related to the one person waste that is about 2.6 to 3.5
kilograms per day. Ocean animals gets affected due to
the human waste in the water in a negative manner.
Talking about positive impacts then the ships uses the
high efficiency engines which reduces friction and fuel
consumption. Moreover, usage of energy saving LED
lights and higher efficiency appliances.
Economic impacts (for example revenue generated for local community)
Cruise tourism has an essential impact on economy that is on the local, regional,
national and international levels. This is because cruise tourism boost the
economy in terms of employment such as providing 940 thousand jobs. In terms of
revenues, cruise tourism pays around $40 billion in wages across the world.
Socio-cultural impacts (for example impact on local culture
or society)
It has a positive impact as the locals can gain the knowledge of the culture and
lifestyle of the destinations. This gives respect to the inhabitants who are
already situated to the particular location. Knowledge can also be gained from
the specific people about the main culture of the nation. Moreover, local
residents can also learn about the culture and background of then guest from
around the world.
Market size (revenue generated, number of tourists per year)
Revenue generated by cruise tourism each year is estimated $23.8 billion. It is
an increment of over 81.8% over 2020 and decrement of 52.9% from 2019.
Number of tourist per year is estimated with 13.9 million. It is an increment of
96.2% over 2020 and decrement of 49.45% from 2019.
Title and Student names/ID/ Tutor name Environmental (new destinations, new sub-types)
There are various environmental future trends for
cruise tourism. Environment sustainability is one of the
major trend for the organizations to follow in order to
gain better goodwill and reputation in the market place.
Using of some elements can help in implementing the
future trend in terms of environment are liquefied natural
gas, exhaust gas cleaning systems and shore side power.
New destinations are Iceland, South-east Asia, India,
Norway and Japan. New sub types are single or solo
cruise, adults cruise and couples cruise.
Economic (forecast growth)
There is an economic growth because of the cruise
tourism. Its future trends includes the forecasting growth
of the sector. It is forecasted that there is a growth of
10% every year in luxury cruises and new destinations
along with the innovative activities. Moreover,
enhancement for the same will continue till 2028.
Social (new types of tourist and customer
behaviour)
There can be a future trends and growth in new types
of tourist and customer behaviour as well. It is linked to
the society and disposable income of the people. More
income will lead to the positive behaviour of the
customers towards cruise tourism.
Technological
Facial recognition technology and virtual reality along
with the augmented reality has transformed the cruise
tourism in a more enhanced manner. This is because
they monitor the check ins and virtual environments
along with the interactive game areas.