Performance Evaluation of DeGrandis Sporting Goods Projects - Analysis

This presentation provides a comprehensive performance evaluation of three key projects undertaken by DeGrandis Sporting Goods, a major Australian sporting goods retailer. The projects include the launch of a new running shoe line, a partnership with the Australian Olympic Committee (AOC), and the introduction of Ladybird sporting apparel. The analysis assesses each project's alignment with DeGrandis's strategic goals and ethical standards, highlighting both successes and failures. Project A, the running shoe launch, achieved revenue goals but faced ethical concerns regarding its supply chain. Project B, the AOC partnership, was strategically sound but marred by bribery allegations and reputational damage. Project C, the Ladybird apparel line, met timelines but suffered from poor product quality and lack of market testing. The presentation concludes with recommendations for each project, emphasizing the importance of ethical conduct, thorough planning, and customer satisfaction.

Performance Evaluation
Presentation
DeGrandis Sporting Goods

Introduction
DeGrandis Sporting Goods Project
Portfolio:DeGrandis Sporting Goods is Australia's one of the
largest sporting and exercise equipment retailers. Along with
their own private labelled product range, called DeGrandis,
company sells wide range of popular international brands
including, Nike, Adidas, Puma, ASICS, and more others.
Three Key Projects:
 Project A – DeGrandis Running Shoes
 Project B – Partnership with Australian Olympic
Committee (AOC)
 Project C – Ladybird Sporting Apparel

DeGrandis Strategic Goals
Key Strategic Goals:
 Deliver Brand new shoe under own label for
doubling revenue from sale.
 Become official supplier of sporting equipment's
to Australian Olympic Team.
 Introducing environmental friendly sporting
apparel.

DeGrandis Ethical Standards
Key Ethical Standards:
 Prohibits child labour under company's
Code of Conduct.
 Code of conduct prohibits bribery for
generating business.
 Maintaining standards or quality of
product.

Project A: Strategy & Ethics
Alignment with strategy:
 Deliver Brand new shoe under own label for doubling
revenue from sale.
 Developed new sole cushioning technology.
 Increased sales and revenue by over $5 million.
Alignment with ethics:
 Project team have not consulted with Board of directors,
before coming with agreement with Chinese
manufacturer and supplier. The Chinese supplier uses
child labour in their factory, which is prohibited under
DeGrandis' Code of Cunduct.

Project A: PPS Snapshot

Project A: Conclusion
 Project A was successful as they have
achieved their goal of introducing new range
of running shoe under their label.
 Within project time-frame, project team
successfully developed new technology in
running shoes.
 Customers loves new products and have
outsold their rivals through promoting
innovation.

Project A: Recommendations
 More budgets should be allotted to research
and development (R&D) for more
innovation in their product range.
 Project team must consult with their
Directors before entering into any
agreement with suppliers.
 Have to comply on their Code of Conduct
for maintaining ethical standards, for
demoting child labour.

Project B: Strategy & Ethics
Alignment with strategy:
 Becoming official supplier of sporting equipments to Australian Olympic
Team.
 All key stakeholders are identified and consulted.
 Based on stakeholders needs, a comprehensive list for project requirements
were developed.
 Project is running six months over scheduled project time frame.
Alignment with ethics:
 High ranking AOC official was paid incentive payment for approving
partnership.
 This incident have become a public scandal and company have suffered
reputational damage.
 Company's Code of Conduct was breached, as it prohibits payment of bribes
to render business.

Project B: PPS Snapshot

Project B: Conclusion
 Project B for partnership with Australian
Olympic Committee would have made them
official supplier for country's Olympic team.
 Comprehensive list of projects requirements are
been developed based on stakeholders needs,
after consulting with them.
 For achieving project goals they must follow
company's code of conduct.

Project B: Recommendations
 Every project should be attained using
appropriate ethical medium.
 They should not breach their code of
conduct and avoid bribery for doing
business.
 DeGrandis have to take measures for
correcting their negative reputation created
by the scandal.