MBA641 Assessment 3: Evaluating DeGrandis Sporting Goods Projects

This project evaluates three case studies from DeGrandis Sporting Goods (Projects A, B, and C), focusing on strategic project management. Project A involves a new running shoe with cushioning technology, exceeding budget but achieving high sales and customer ratings, but faced ethical concerns related to child labor in the supply chain. Project B centers on a partnership with the Australian Olympic Committee (AOC), exceeding the timeframe but within budget and achieving sales targets, yet involved bribery allegations. Project C introduces Ladybird products, completing within budget and timeframe but failing to meet quality standards, resulting in decreased sales. The evaluation includes commentary on strategic goals, ethical standards, project performance scorecards, conclusions, and recommendations for each project. The analysis also references several academic sources to support the findings and recommendations.

DeGrandis Sporting
Goods

Project A - Introduction
 The project A focuses on the DeGrandis private which is special for
sporting goods
 The main focus of this company is develop a new category sole with
cushioning technology.
 For this project, the company has utilized its allocated time frame but it
has exceeded the estimated project budget.
 The new range of products are satisfied by the customers and for that the
sale of this company has been increased.
 The company has gained the revenue of $5 million and also 5 out of 5
star according to the ratings.

Introduction
 For achieving this productivity, the project team of this company has chosen the
Chinese organization who has the responsibility of proper manufacturing as well
as supplying products.
 But the Chinese organization has been used child labour for supplying the
collection of shoes.
 But according of Degrandis’s code of conduct, the child labour is strictly
prohibited. So that the board of directors if this company has not provided the
permission for the supply agreement with the Chinese organization.

Strategic goals
Strateg
ic goals
Cushionin
g
technolog
y based
shoes
Completed
within
timeframe
Increment of
sales
Sales over
$5million
Gain rating 5
out of 5 star

Ethical Standards

Project Performance Scorecard
Sl No. Attributes Weightage Score Justification
1. Stakeholder 25% 3 In this project, the
Chinese organization
has used the child labour
for fulfilling the success
and according to the
ILO standards the child
labour is strictly
prohibited in the
industrial working field.
2. Budget 25% 4
For thus project, such
amount of budget has
been allocated but the
project has exceeds the
allocated budget.

Project Performance Scorecard
Sl No. Attributes Weightage Score Justification
3. Time frame 25% 8 This project has
completed within the
allocated time frame and
for that in the case of
time frame attributes, the
score is 8 out of 10.
4. Quality 25% 9 The company has succeed
to launch a new
collection of shoes which
is appreciated by a large
number of customers and
the company has gained
the revenue of over $5
million by increasing the
sales.

Budget- Time graphical analysis
0.5 1 1.5 2 2.5 3 3.5
0
0.5
1
1.5
2
2.5
3
Budget-Time graph
tIMEFRAME
BudGET

Conclusion
The company has been succeed in the field of their new products
(Chiu, Kim and Won 2018). For this project, the project team has
decided to make a supply agreement with the Chinese organization
for manufacturing as well as supplying. But this organization has
been used child labour and for that the directors of DeGrandis did
not provide permission for the agreement.

Recommendations
It has been recommend to the Chinese organization not to use
child labour to fulfil the industrial outcome (Fleming and
Koppelman 2016).

Project B - Introduction
 The main motive of DeGrandis is to make a tie up with Australian Olympic
Committee.
 The project has exceeds the allocated time frame.
 The Sales of this company has been increased by over $3 million (Gerke,
Chanavat and Benson-Rea 2014).
 There was happened a public scandal around the company’s reputation to pay
the bribes to AOC.
 It is strictly prohibited according to the code of conducts.

Strategic goals
Strategic
goals
Developing
partnership
with AOC
Successful
about sales
Sales over
$3million

Ethical Standards

Project Performance Scorecard
Sl No. Attributes Weightage Score Justification
1. Stakeholders 25% 2 The member of the
senior executive team
had been paid a high
range of incentive to
AOC for promoting
business success
2. Budget 25% 8
The project has been
completed within the
estimated budget

Project Performance Scorecard
Sl No. Attributes Weightage Score Justification
3. Timeframe 25% 4
The project has exceeded the
allocated timeframe that’s
why in the case of
timeframe, the project has
gained the score of 4
4. Quality 25% 9
The project has succeed in
the case of their outcomes.
Thus, the project has scored
9 out of 10.

Budget-Time graphical analysis
0.5 1 1.5 2 2.5 3 3.5 4
0
0.5
1
1.5
2
2.5
Budget-Time analysis
Timeframe
Budget

Conclusion
 The company of DeGrandis has been succeed in the case of their business
outcomes.
 The project of this company has been exceeds the allocated timeframe but
has been completed within the budget and other requirements (Meredith,
Mantel Jr and Shafer 2017).
 But the company has provided a large amount of bribes to the AOC to achieve
success which is strictly prohibited by the code of conduct.

Recommendations
 It has been recommended not to provide any kind of bribes to achieve the
business outcomes.

Project C - Introduction
 The DeGrandis Company has a motive to introduce the product of Ladybird into its
company.
 The project has been executed within the budget as well as the allocated time frame.
 The quality of the products is not good comparing with the prior product line. So it does
not appreciated by the customers.
 For introducing the products of Ladybird, the sales of the company has been decreased
which helps to increase the customer dissatisfaction.

Strategic Goals
Strategic
goals
Introduction
of Ladybird
Product
Completed
within
Budget and
time
Dissatisfacti
on of
customers

Ethical Standards

Project Performance Scorecard
Sl No. Attributes Weightage Score Justification
1. Stakeholder 25% 5
The customer plays as a
stakeholder and they did
not satisfied with the
quality of product of
Ladybird.
2. Budget 25% 8
The project has been
executed within the
estimated budget.

Project Performance Scorecard
Sl No. Attributes Weightage Score Justification
3. Time frame 25% 8
The Project has been
completed within the
allocated time frame.
4. Quality 25% 2
The product quality is
so poor and thus it
dissatisfy the
customers and for that
the sales of the
company has been
decreased.

Budget-time graphical analysis
0.5 1 1.5 2 2.5 3
0
0.5
1
1.5
2
2.5
3
Budget-time analysis
Timeframe
Budget

Conclusion
 The company wants to make a tie up with the company of Ladybird to
introduce the products as sporting goods.
 The project has been completed within the budget as well as the timeframe.
 But this project did not achieve he satisfaction of the customers because it did
not reach the minimum range of product quality.
 For that, the sales of the company has been decreased which has affected in
the reputation of the company.

Recommendations
 It has been recommended that to make the minimum product
quality so that the customer satisfy to get this product which
tends to increase the business strategy.

References
 Andreff, W. ed., 2015. Disequilibrium Sports Economics: Competitive
Imbalance and Budget Constraints. Edward Elgar Publishing.
 Chiu, W., Kim, H.H., Lee, Y. and Won, D., 2014. Application of a modified
internet shopper lifestyle scale to Taiwanese college-age sporting goods
consumers. Social Behavior and Personality: an international journal, 42(8),
pp.1245-1256.
 Chiu, W., Kim, T. and Won, D., 2018. Predicting consumers’ intention to
purchase sporting goods online: an application of the model of goal-directed
behavior. Asia Pacific Journal of Marketing and Logistics, 30(2), pp.333-351.
 Fleming, Q.W. and Koppelman, J.M., 2016, December. Earned value project
management. Project Management Institute.

References
 Gerke, A., Chanavat, N. and Benson-Rea, M., 2014. How can Country-of-
Origin image be leveraged to create global sporting goods brands?. Sport
Management Review, 17(2), pp.174-189.
 Heagney, J., 2016. Fundamentals of project management. Amacom.
 Kerzner, H., 2017. Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons.
 Meredith, J.R., Mantel Jr, S.J. and Shafer, S.M., 2017. Project management: a
managerial approach. John Wiley & Sons.