This case study analyzes the performance of DeGrandis Sporting Goods, focusing on three key projects: DeGrandis Running Shoes (Project A), Australian Olympic Committee Partnership (Project B), and Ladybird Sporting Apparel (Project C). The evaluation assesses each project's strategic and ethical alignment, providing a snapshot of performance based on dimensions like stakeholders, project process, innovation, quality, benefit, and use. The analysis highlights both successes and shortcomings, including ethical violations such as child labor and bribery, as well as strategic missteps like inferior product quality. Recommendations are provided for each project, emphasizing the importance of ethical conduct, stakeholder consultation, and improved product quality to meet strategic goals. The study concludes with a detailed analysis of project outcomes and provides suggestions for future project management practices within DeGrandis Sporting Goods.