Innovation & Commercialisation Strategies at Delamere Dairy UK

This report provides an analysis of innovation and commercialisation strategies at Delamere Dairy, a UK-based dairy products company. It differentiates between innovation and invention, highlighting the significance of innovation in terms of vision, teamwork, leadership, and culture. The report critically analyses various forms of innovation, including radical, incremental, disruptive, and architectural innovation, along with the four directions of change and the 4Ps of innovation (Product, Process, Position, Paradigm). It explores Delamere Drinks' approaches to generating ideas, such as lactose-resistant innovation, and recommends next steps for the company, focusing on market research and new product development. The report also measures the development of frugal innovation in response to necessity versus market-driven forces, emphasizing its role in the company's growth. The conclusion underscores the advantages of innovation for increasing productivity and profitability, while the recommendation suggests conducting group meetings and developing a team accountable for innovating new products like Kiwi drinks.

UNIT 8: INNOVATION AND
COMMERCIALISATION

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Differences between innovation and invention...........................................................................3
Significance of innovation to companies concentration on the vision, teamwork, leadership,
culture..........................................................................................................................................4
Analysis- .........................................................................................................................................5
Critically analysing various forms of innovation, four directions of change, 4ps of innovation
and how it help capability & management of creation...............................................................5
Approaches of delamere drinks for create ideas include the innovation of lactose resistant
innovation & such conceptualisation approaches by other companies.......................................7
Explaining and recommending next steps that company should go through..............................8
Measure development of frugal innovation in response to necessity vs market driven.............8
PART 2............................................................................................................................................8
Covered in PPT...........................................................................................................................8
CONCLUSION................................................................................................................................8
RECOMMENDATION...................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Innovation and commercialization are the most beneficial element of a company, in term
of increasing sales, productivity and revenue. Innovation is defined as procedure by which
companies get new ideas ,strategies ,process in different and new form while commercialization
is a process to convey new tactics and method to market area. They controlled on all levels of
outputs, inputs, steps, analytical method and validation to successful manner in a market.
The current assignment will be based on Delamere Dairy, which falls under the category
of dairy products providing organizations in the UK. The study will explain difference between
innovation and invention., importance of creation, 4ps of addition and approaches that
organization can use to proceed innovative ideas. It will also justify frugal innovation and
innovation funnel to shape creative idea.
PART 1
Differences between innovation and invention
Innovation is defined as the process of organization, through which it may increase
profitability and present new idea. This is a concept which refers to an individual or organization
go for conceptual brand product, procedure, ideas or approaches existing all the elements in new
way. They also significant value addition to a product line (Goel and Göktepe-Hultén, 2021).
Growth of any company requires extensive study and research the result of which should be
superior to the competitors. analytical thinking and active learning , new strategies , complex
problem solving , flexibility , creativity is also part of any innovation. The all process is generate
the new ideas of ant organization.
While, Invention is considered as creation of new ideas or things. This is a unique or
something new that did not recognize made before. They discovery pre-exists the discoverer by
opposition to the inventor. Invention constitutes new laws, institution and procedure that change
modes of social behaviour in organization. They also introduce new product line , device in a
market for customer benefits and it possesses a high risk of having unknown effects substantial
results because no one can correctly forecast the outcomes. When management may concentrate
on invention in engineering context Although added drawn for other field including science.

Basis of Comparison INVENTION INNOVATION
Meaning Invention is an idea for any
process that has never been
invented before they adding
new segment, Birth of new
process or ideas which invent
something different.
Innovation is a process which
implement new ideas for
product for first time and
introduce something new.
Process Idea generation,
experimentation in a product
which useful for any
customer , observation of a
want or difficulties , survey of
all available information.
Implement of new things in
very different manner and
process is heart of innovation.
Structure is second part of
innovation process.
Skills needed Scientific knowledge is a proof
of any invention &
motivational. These skills are
important because it help to
innovate new product.
Strategic, human,
Technological or marketing ,
decision making skills
required. company has to
analysis its
profitability ,planning and
controlling etc help to invent
new product.
Significance of innovation to companies concentration on the vision, teamwork, leadership,
culture
Innovation is important for organization because they provide so many benefits. For
example They increase productivity by introducing new product for customers, which they may
prefer to purchase and take benefit of that. It also helps to beat the organization competitors by
adopting little creativity and innovation (Yang, Ying and Gao, 2020). Brand recognition and
there value is improved.New relationship and partnership with new customer, they reduced

turnover and profitability. Problems solving method is we needed the most. Many time
companies face problems that don't seem to go away.
Embedded with organization leadership-
leadership is capability of an individual, which a person to guide and influences
employee or other members in the organization. Innovation may requires leadership style, which
allow a leader to encourage employees, to enhance there motivation level, provide direction to
workers to do more productive work for the company to achieve its goal. In the context of
organization they influence people by motivation via behaviour, actions and verbal
communications. The import of innovation is accelerative significantly. The leader will inspire
our employee to participate in ant activities designed to get them thinking in new ways that lead
to a better solution.
Culture interrelate with innovation-
With, delamere dairy drinks going to improve overall performance of employees they
provide beliefs ,ideas ,good environment to do effective and productive work. A healthy culture
encourage employees to stay motivated and loyal to management. They helps to build emotional
attachment to the enterprise (Krajcsák, 2019). All those things and culture shapes the way
employees interact with their workplace.
Teamwork Embedded in organization-
like above elements, teamwork may also help to shape innovation by driving the attention
of people towards . Working together in a bunch of people to share views , ideas, skills , discuss
their progress to increase result for company . As member share task relevant information with
the team and grant each other help towards innovative ideas. Successful organization understand
that invention should be embedded directly into their culture and way of doing any work.
Analysis-
Critically analysing various forms of innovation, four directions of change, 4ps of innovation and
how it help capability & management of creation
Radical innovation : According to this, company may focus on revolutionary existing
product, process or services by adding new features, developing plan to provide new look etc.

Incremental innovation : With this form , The firm considering on utilize active
technology for increasing value of the customer without removing any features of it.
Disruptive Innovation : Like above types of innovation, it may help firm to create a
process or services, by applying new technology and conducting new process.
Architectural Innovation : According to that organization taking the
lessons ,technologies , skills , views & applying them within a different segment or form.
Four types of change
Changes in Perception : With this change, the organization work according to
customers perception on in different manner for productive work (Turunen and Hiltunen, 2019).
Industry & Market Changes: According to that, Firm rise and fall , product come and
go the industry and market always gain new opportunities for any services.
Process Needs : by considering this change company may implement new technology
that help to innovate new things for customers.
Demographics : By this change, the company use the source of ideas for creating new
product or services.
4ps of innovation
Product: In this term, organization may take action to make change or innovate new a
product, which help to enhance customers satisfaction and increase profits margin.
Process: according to this type of innovation, company may attempt to change its process
related to product innovation by using advance technologies and techniques such as online
shopping service.
Position: with this method, firm may effort to use effective marketing tools like
Facebook, which may help to set its brand image or position in the market that also help to move
new product to existing or different market.
Paradigm: by considering this type of innovation, Delamere may take action to make
possible change in current category of drinks.
All these 4ps of innovation may help ability and management of innovation in term of
adding value by using new technology related to marketing, process in the context a new drink
and other activities related to that. It may also support to enhance productivity of company and
practice of managing innovation process.

Suggestion-
Among all these types of innovation, firm can select product element, according to that
it may effort to innovative a new drink that is Kiwi Smoothie.
Approaches of delamere drinks for create ideas include the innovation of lactose resistant
innovation & such conceptualisation approaches by other companies
Organization may take to procedure innovative ideas forward by applying methods for
example lactose resistant creation. According to that, market research is the best approaches that
company may use in the context of new drink, by determine the issue which is faces by customer
of using dairy product. market research help find out the issues and problems and clearify things
and develop new product for purchaser. Along with this approach company use new product
development approach by implementing all the stages.
Idea generation: In this stages, When company generating the ideas may the employees
by conducting meeting and they shares views, thinks about the product and getting lots of
strategies for idea generation.
Idea screening: According to this stage organization may select one idea that has the
highest potential of success rate to increase productivity rate for firms benefits (Yang, Ying and
Gao, 2020).
Concept development : In this term, management attempt to develop new product such
kiwi smoothie.
business analysis : With in this stage, market may attempt to determine competitor
strategy related to product and developed there own.
Market testing: In this term, this product is hoped for provide tas innovation may help
ability and management of innovation in term of adding value by using new technology
relatedte, nutrition, refreshment or energy. A detailed version about the ideas , concepts of the
gain profit.
Commercialisation: In this stage, organization introduce new product in market through
social media Like facebook etc.
Above all the stages may help ability and management of innovation in term of adding
value by using new technology related to the product, example Nano is a organization.

Explaining and recommending next steps that company should go through
Firm organise the group of people who monitor all the elements of product . The
company has develop and execute plan, strategies, ideas and observation progress implement in
the organization which help reduce our funding and gain profit. launching new product in market
place and innovation of result of successful development.
Measure development of frugal innovation in response to necessity vs market driven.
Use of frugal innovation may play vital role in growth of company in term of providing
appropriate response to market driven innovation, in form of producing a new drink that
customers prefer to purchase. Frugal innovation drive the attention of management towards using
and developing list of important resources that they may utilize in order to innovate new drink.
For example, with the model, they may choose essential raw materials that are useful and
eliminate those that are utilized in unnecessary manner at the workplace.
PART 2
Covered in PPT
CONCLUSION
On the basis of above discussion, it has been concluded that innovation has provided a lot
of advantages of company in term of increasing its productivity and profitability level. It has also
build its customers base even wider than its rivals that has operated in similar sector and market.
Furthermore, from above analysis, it has also determined that innovation encompasses some
disadvantages, as it put negative impact on company performance when innovation process may
expect more investment. It can be said that in the organization, this concept is developed,
embedded and measures by developing effective teams, whom leader is responsible to direct.
Management team should conduct varied practices as they trained employees to enhance their
performance level and developed new skills among them.
RECOMMENDATION
 Delamere dairy can take approach to conduct group meeting with management and
develop a team of players who are accountable to innovate Kiwi drink in effective
manner. It helps company to overcome the negative impact of intense competitive
business environment and tough competition given by the other brands.

 Organization can take action to measure employees performance and develop plan related
to training and development which is also beneficial for them.

REFERENCES
Book and Journals
Cooper, R.G., 2019. The drivers of success in new-product development. Industrial Marketing
Management. 76. pp.36-47.
Goel, R.K. and Göktepe-Hultén, D., 2021. Innovation by foreign researchers: relative influences
of internal versus external human capital. The Journal of Technology Transfer. 46(1).
pp.258-276.
Krajcsák, Z., 2019. Implementing open innovation using quality management systems: The role
of organizational commitment and customer loyalty. Journal of Open Innovation:
Technology, Market, and Complexity. 5(4). p.90.
Turunen, P. and Hiltunen, E., 2019. Empowering leadership in a university spin-off project: A
case study of team building. South Asian Journal of Business and Management Cases.
8(3). pp.335-349.
Wahyuningsih, S.H., Sudiro, A., Troena, E.A. and Irawanto, D., 2019. Analysis of organizational
culture with denison’s model approach for international business
competitiveness. Problems and perspectives in management. (17, Iss. 1). pp.142-151.
Yang, J., Ying, L. and Gao, M., 2020. The influence of intelligent manufacturing on financial
performance and innovation performance: the case of China. Enterprise Information
Systems. 14(6). pp.812-832.