Delamere Drinks: Business Report on Innovation and Commercialization

This report provides a comprehensive analysis of innovation and commercialization strategies for Delamere Drinks. It begins by differentiating between invention and innovation, emphasizing the importance of innovation for organizational vision, leadership, culture, and teamwork. The report explores different forms of innovation, including the 4Ps (Paradigm, Process, Position, and Product), and discusses frugal innovation developments and approaches. It recommends next steps for Delamere Drinks to develop a new innovative drink, including market segmentation and competitor analysis. The report also details various funding sources, such as bank loans, crowdfunding, government funding, and venture capital, to support new product launches. The conclusion highlights the significance of identifying consumer preferences, selecting the right innovation model, and leveraging frugal innovation to remain competitive in the market. This report is designed to assist Delamere Drinks in enhancing their market position through strategic innovation and effective commercialization.

Part A Production of a
business report to present to
the CEO of Delamere Drinks

Table of Contents
INTRODUCTION.......................................................................................................................................2
MAIN BODY..............................................................................................................................................2
Explanation of the difference between invention and innovation............................................................2
Analyze the value and importance of innovation to organizations focusing on the vision, leadership,
culture and team work.............................................................................................................................3
The different forms of innovation and the four directions of change an organization can take. Explain
the 4Ps of innovation...............................................................................................................................4
Discuss and explain the developments in frugal innovation and the approaches.....................................5
Explain and recommend the next steps Delamere Drinks should go through to derive a new and
innovative drink and ways to access funding...........................................................................................6
CONCLUSION...........................................................................................................................................7
REFERENCES................................................................................................................................................8

INTRODUCTION
Innovation and commercialization is the chain of activities for transforming the ideas,
knowledge and information into the greater kind of wealth for. It is very much important for an
organization to commercialize the innovation into the most common way to reach up to the large
no. of individuals to serve them in best manner (Pynnönen, Hallikas and Immonen, 2019).. it is
very much important to acknowledge the multiple sources of influences that directly influence on
the commercial success of organisational products and services. respective report is based on the
Delamere Dairy which is the UK based organization founded in the year 1985, it produces the
products made from the goat milk and other dairy products such as cheese and yoghurts and sold
upto the super market and other outlets nationally. Respective report is based on the brining new
range of products and accumulation of necessary information to gain the desirable outcomes. To
make it possible required to accumulate information such as difference in innovation and
invention and value of innovation for the organization. Further it includes the differ forms of
change by explaining 4Ps of innovation. It also includes the development of frugal innovation
and its approaches that used by the organization. Finally it includes the explanation and
recommendations while go through to derive the new innovative drink and ways to access
funding.
MAIN BODY
Explanation of the difference between invention and innovation.
Innovation is one of most important aspect for the organization as it helps to add some
value and build the distinctive image in the market place (Ramljak, 2020). In context of
Delamere Dairy that wants to introduce the range of drinks in the market place to beat the
competitors. It has been analyzed that innovation proved very much beneficial for organization
as it directly enhance the sales, consumer base and productivity of employees that contributes
ultimately in gaining competitive advantage. Before implement the innovation in practical

manner it is required to acknowledge about the difference in between the innovation and
invention that are as follows:
Basis of difference Innovation Invention
Meaning Innovation refers to the
implementation of new idea
for the first time.
Invention refers to the
occurrence of new idea in
regards of the product or
services that never done
before.
Sole It helps to adding value in
product and service that
already exis.
It helps in creating new
product or service.
Skills required Required scientific,
technical, management and
administration.
It required the scientific
skills.
Analyze the value and importance of innovation to organizations focusing on the vision,
leadership, culture and team work.
It has been analyzed that for an organization it is very much potential to bring new and
innovative ideas into the market place as it enhance the viability in the wider market place. To
acknowledge the significance of innovation in respect of vision, leadership and team work of
respective organization (Ramljak, 2020).
Here are the vision, leadership, culture of respective organization:
Vision: The vision of respective organization is to become the most leading company by
combining the natural products and safety in the dairy sector. To accomplish the respective
vision organization need to bring the innovative products and services in to the market place that
directly influence the purchasing decisions of consumers in potential manner.
Mission: To offer healthy and reliable dairy products that directly helps in improving the quality
of life in the most effective manner. in context of respective organization to fulfill the mission
statement respective organization aimed to bring new series of products that is juices to remain
competitive in marketplace.

Leadership: Leadership and its contribution is very much potential for an organization as it
contributes in development of new products and services into the wider marketplace (Pynnönen,
Hallikas and Immonen, 2019). in the year 2003 the new leadership Ed salt joined the business
and bring the business in new heights. He gradually developed this business and in that aspect
the innovative ideas and production of products plays very much important role to achieve the
definite goals and objectives. In that regards it has been analyzed that leadership style of the
leader plays very much potential role to bring new and innovative ideas in the market place to
remain competitive in the marketplace.
Culture: Culture is the norms, working practices and environment of the organization that
directly influence the organisational behavior and practices in potential manner. in context of
Delamere Dairy they provide the one of best opportunities to their employees to present the
views and opinions in front of people that helps to bring the innovative ideas in the marketplace.
by providing flexibility in their working as it contributes in building the distinctive image in the
marketplace and in that situation employees are able to give one of their best efforts.
Team work: Team working is very much effective within the organization as without it
organization not able to gain the desirable goals and objectives (Özilgen, 2019). In context of
Delamere Dairy they build team by accessing their specialized areas of working and assign roles
to them. it directly influence the working of employees in positive manner and build the spirit of
innovation to remain competitive in marketplace.
Hence, it has been evaluated that vision, mission and team working is directly related with
innovation of the products and services to achieve desirable outcomes.
The different forms of innovation and the four directions of change an organization can take.
Explain the 4Ps of innovation.
It is very much essential for an organization to opt the models of innovation as it direct them
to move in the definite direction to remain competitive in marketplace . there are 4Ps of
innovation that are as follows:
Paradigm innovation: Respective type of innovation states about the changes in the
products in regards of the place, time and manner in which product is used (Naughton and Foss,
2019). It consisted various kinds of theories, practices and values that are very much essential for

an organization. it potentially contribute in find out the spheres where the innovation and related
ideas is very much potential.
Process innovation: In respective kind of innovation consist of the using various kinds of
methods or chain of activities that directly embraced by organization to provide one of best
products and services to the end users. it majorly consisted the process of hiring the new
employees, providing training and target the potential consumers.
Position innovation: In position innovation consist of the changes in the perception in the mind
of consumers that directly influence their decision making capabilities. It enables to position
new product greatly into the marketplace to achieve the desirable goals and objectives.
Product innovation: In respective kind of innovation organization bring changes in their actual
product that helps to attract large no. of consumers by accessing their needs and wants in
potential manner (Mazzarol and Reboud, 2020). in context of Delamere Dairy by using the
new product chain that is juices proved beneficial to grab the large market share in potential
manner.
It has been analyzed that respective ways of innovation helps to show the definite path
for bringing the new products and services into the marketplace and provides roles to each and
every individual so that potential outcomes should be achieved to remain competitive in
marketplace.
Discuss and explain the developments in frugal innovation and the approaches.
Frugal innovation: Frugal innovation is the chain of activities that helps in achieving the
direction as well as reducing the cost of products and services to remain competitive in the
marketplace. in respective kind of innovation high kind of technology is used to enhance the
consumers experience in potential manner. Here are the developments of frugal innovation:
New opportunities in the market: in respective stage of frugal innovation consist of attain the
new opportunities existed in the market as it proved beneficial to remain always competitive in
marketplace (Lehtimäki and et.al., 2019).

Resources: Resources plays very much important role, in context of Delamere Drinks they
collect various kinds of resources to achieve the definite goals and objectives that are raw
material, machinery and employees that majorly contributes in achieving their objective.
Frugal innovation: it is the ultimate stage that helps to add value in products and bring in front
of consumers so that they can purchase it. In context of Delamere Drinks they able to add values
such as Lactose free milk and dairy products that are rare in nature helps them to remain
competitive in marketplace.
For brining effective product and services into the market it is very much important for the
respective organization to use the approach that are as follows:
Problem: In their first approach consisted of identification of problem, it has been analyzed by
them that people are very much health conscious and lactose milk proved very much harmful for
consumers (Gabriel, 2019). In that regards they aimed to bring product that is free from the
lactose in order to remain competitive in marketplace.
The another approach used by the organization consist of adding functionalities that helps to
carry the product in easy manner and save cost. The another attribute that is used as approach for
innovation by the organization is cheekcake ice cream that is blend of cream cheese and sour c
ream. The collaboration the collection of Le mars and Iowa based Wells Enterprise to attract the
consumers in one of best manner.
In that regards it has been analyzed that various approaches prevailed in the market that helps to
attract large no. of consumers in potential manner (Exton and Totterdill, 2019). by using
approaches that is adding functionalities, healthy products, fat free products, blend of ice creams
that prevailed in these days in Dairy industry to attract the large no. of potential consumers in
order to remain competitive in marketplace.
Explain and recommend the next steps Delamere Drinks should go through to derive a new and
innovative drink and ways to access funding.
It is very much potential for an organization to project each and every step in systematic
manner for achieving the desirable goals and objectives. In context of Delamere Dairy to prosper
the consumers with the new product that is juices to beat the competitors required to segment the

consumers on the various basis such as their taste and preferences, purchasing capabilities, age,
group of individuals and many more aspects. By using respective stage organization can be able
to get viability of outputs and build the products as per their target consumer base in potential
manner (Bandarian, 2019). after segment the market organization need to analyze the
competitors and their strategies to serve the consumers in best possible manner as it helps to
build and modify the strategies in potential manner. it is necessary for organization to raise funds
from various sources while introducing new product in the large market place. There are no. of
sources from where an organization can raise funds Bank loan, crowd funding, government
funding and venture capitalist. In context of Delamere Dairy the best way that proved beneficial
for respective organization it
CONCLUSION
From the above report it has been concluded that for an organization it is very much
potential to bring innovation products and services into the marketplace by identifying the
consumers taste and preferences. Before bringing innovative products necessary to select one of
best form of innovation and development of frugal innovation in order to remain competitive in
the marketplace. to gain the desirable outcomes it is potential to always find out the growth
opportunities and ways to raise funds potentially.

REFERENCES
Books and journals:
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Exton, R. and Totterdill, P., 2019. Unleashing workplace innovation in Scotland. International
Journal of Technology Transfer and Commercialisation, 16(3), pp.228-250.
Gabriel, K., 2019. Accelerating innovation in a changing world. International Journal of
Research, Innovation and Commercialisation, 2(2), pp.105-114.
Lehtimäki, H. and et.al., 2019. Sustainable value creation in the commercialisation of innovation:
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Pynnönen, M., Hallikas, J. and Immonen, M., 2019. Innovation Commercialisation: Processes,
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Macmillan, Cham.
Ramljak, D., 2020. University as an Engine Transforming Science into Innovation and
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