Deli Divine: Startup Business Plan, Market Analysis, Nottingham

This report presents a comprehensive business plan for the startup Deli Divine, a modern restaurant located in Nottingham, offering a mix of international cuisines. It covers various aspects including business details, industry analysis using Porter's Five Forces, operational plans with risk and contingency strategies, marketing strategies focusing on the marketing mix, and a finance plan outlining funding and financial projections. The report also includes market research analyzing political, economic, social, and technological factors affecting the business. The objective is to provide high-quality food and service while achieving profitability through effective marketing and operational efficiency, leveraging technology and a strong understanding of the target market.

Entrepreneurship

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Business Details..........................................................................................................................3
Industry Analysis........................................................................................................................4
Operational Plan .........................................................................................................................5
Marketing strategy ....................................................................................................................6
Finance Plan ...............................................................................................................................7
Market Research .........................................................................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Business plan can be explained as a blue print in which the business function, design are
laid for running the business it briefs us about the aims and objectives which will be undertaken
in order to achieve the vision and mission of a company. Moro ever it also give an idea related
to the finance and marketing the product and service of a organisation. The roadmap of business
is the essential tool for any organisation for their internal sources as well as for their external
sources . It is important and necessary to build the business blueprint as it bring the clarity to a
business enterprise project and makes the work more cost-effective and effective. In earlier time
period you need business plan for attracting and explaining the capitalist as they will invest in the
organisation. To start the business it is essential to be clear about the certain operation , resources
requirement to perform in skilled way(Langworthy, M. and Warnecke, T., 2021). This report is
based on the creating the brand and position in a market of a newly start-up Deli Divine. This
report aims for developing the full fledged plan for business, market and analysis of industry ,
product and design and lastly operational plan .
MAIN BODY
Business Details
Deli divine is the modern restaurant in the heart of Nottingham. It is the most interesting
and happening place which will offer the best attribute of food and friendly service which
encompasses the mixture of two countries cuisines , beverages and authentic dishes and many
more . It is single ownership organisation which is owned by a individual. The decision
regarding to the business , operations and marketing is taken by the individual person and with
the team members opinions. The staff members falls in the range of 20 to 30 in which the 15 are
serving and rest are executive, managers and advertising and digital team . The objective of the
organisation is provide the best quality with luxurious feeling whereas in the business side
retaining and drawing the attention the customers to raise their profit margin and revenues. The
technology has been involved which reduces and decline the efforts of manual work(Ratten, V.
and Usmanij, P., 2021). The Deli Divine is famous for their premium taste and design. After the
post pandemic the design has farmed in a way where it incorporates the greenery and the high
precedence is given to hygiene not only for the internal structure but the external factors which

hampers the cleanliness as it taken into consideration after hit of covid and improvement is also
made. The restaurant may need the significant amount for performing the operations such as for
hiring the staff and buying the advanced machines, furniture and interior designing.
The Deli Divine is the best place who loves the multi cuisine and enjoys the cultural
diversity and authentic beverages . The target of customer will be the young and middle as they
enjoy the experimental taste and delicacies and wants to know the deeper insight and knowledge
about cuisines and about origin cultured further the management has added attractive authentic
dishes which totally serves the people. The beautiful and distinct features about menu is the
images and pictures of a dishes which plays with customer behaviour and will make them taste
every sort of dishes.
Location
The Deli Divine is located in a attractive monumental places in Nottingham . This serves
the purpose and gives the amazing architectural view with delicious food. The location adds the
beauty as many people comes from different city, states or the countries can experience the
beauty(Omri, A. and Afi, H., 2020). They can have their family time and relax at the place . The
location adds one more feather in their cap for receiving the exquisite golden light which makes
the place picture worthy.
Industry Analysis
Market analysis can be explained as the quantitative and qualitative analysis of a market .
To make any business successful market analysation is required by doing the evaluation it tells u
about the target areas and customers. By knowing all these it can tell about what innovation is
needed and what alteration can happen . The porters forces can be applied which can gives ample
information about the industry and what alteration is required. Through this model we insight
knowledge about the industry. Moreover this model tells about the industry weakness and
strength.
 Competition in the industry : It tells about the numerous competitions available in the
market. When in the industry the competition is intense the business declines the price for
attracting the customers as the few organisation leaves the market. Whereas when the
rivalry is very less it leads to the huge and tremendous power as well increase the profits.

 Supplier Power : The power of supply is extremely important as the supplier can cost
high amount of money if there are less supplier in a industry where if there is a huge
margin of supplier it becomes easier to chose the suppliers and the organisation has the
option to switch. As they have the strong position they have chances to charge more .
 Power of customer : the consumer is necessary part and it is important to cater the need
and wants of consumer they can easily switch to the cheaper commodities .
 Threat of substitute : in this the organisation has the threat as any com-pany can come
with similar functioning products .
 Threat of new entry : the position can be affected as any other organisation can enter
and to sustain the money and technology is needed to compete effectively .
Operational Plan
The Deli Divine performs its business operating by offering the numerous variety of food
and authentic beverage . The organisation perform by using the advance technology using the
automated service machine for serving the people . All these really helps in operating working
efficiently and it saves the time whereas in the kitchen the technology has been incorporate with
the advance technology products(Tornikoski, E. and Maalaoui, A., 2019) . The restaurant has
classified and categorically evaluate and examined the task to the staff in a organised way and
efficaciously . The business uses the authentic recipes to make the organic and local dishes as
well as the beverages are also made by local methods .
Risk and contingency plan
It can be explained the steps that management teams and the employees take in order to
identify and address the potential risk acquirable for the organisation . The risk encompasses
numerous things for instance pandemics , employee problem and the supply chain distributions .
The business emergency response plan is a blue print that outlines that the team and employee
has to follow the administration instruction in order to overcome the disaster and consequence
occurred(Claire, C., Lefebvre, V. and Ronteau, S., 2020).Whereas the many organisation fails to
make a plan b and later it affects when the situation happen . The steps are taken by Deli Divine
while creating the plan .

Consider major risk The management of deli divine has evaluated several risks which can
hamper the productivity for instance the probability of restaurant staff, inventory and
technology .
 Prioritise risks: Once the risk listed has been made now it is time to prioritise the risk
which can be a major threat to it .
 Develop the contingency plan for each risk: After following all the steps it is necessary
for management to come up with separate action plan . This plan should include what
they will do and action will take to solve the plan .and what steps can be taken to resolve
the damage .
 Share and modify the plan : the holder of business organise the meeting for
management and employee to come up with queries and problems . By sharing this deli
divine owner can look for the ideas and insight how it can be improved .
Marketing strategy
The word itself suggest marketing it can defined as where restaurant can Marketize . The
marketing plan should be calculative and relevant with company . The marketing plan is the
staring point where merchandising the plan and encompassing the target to set up it all includes
the decision making when and how it will be done . The digital team is hired for the organisation
which overlooks all the online marketing from social media to website . By following all these
they can be aware about exclusive discounts (Ratten, V. and Usmanij, P., 2021). The marketing p
will define the position in the market . Marketing mix can be defined as the how the market can
be priced and positioned by taking the consideration of external and internal factors.
 Product: It can be defined as the product and services which satisfy the consumers . It ia
bundle of things which comes in many forms it encompasses all the volume and brand
image . The organisation has the right to change entire deign as if they want to cater to a
new market or entry in a complete different market .
 Price : The price of a product has a direct impact in sales, volume and business profits.
The demand , cost and competition in a market is the most crucial and essential factor in
deciding factor . The prices has to be analysed by keeping the discount all terms in a
mind .

 Promotion : It is important for any organisation to make people know about the
company and the major role is played by including the promotion such as it encompasses
the advertising , public relations and marketing plan of action.
 Place : The place is crucial for any enterprises to sustain the business . The main motive
of a managing trade channels is to know and ensuring the product which is ready and
available for a customer to consume . It includes all the sort regarding to the places and
outlets .
Finance Plan
It can be describes as the document which contains all the plan of action regarding the
money and also contains the money situation to achieve the objectives(Jena, R.K., 2020)( . The
proper planning and blue print of finance is always helpful as it helps to achieve long term goals
of finance. There are several strategies which is included in the financing.

 Create the blue print of a plan : Doing this it helps you to know about what are goals
you need to accomplish how your expenses will be spent.
 Create financial projections: This portion should be focused on expenses and sales
forecasts in this you need to evaluate the goals the and objectives .
 Plan for contingencies: In this the cash flow statements and assets in this the cash
reserves is considered as the substantial line of credit .
 Monitor and compare goals : In your cash flow statement look for the actual results and
income projections .
There are various and numerous ways to generate the funds for any organisation. First most
funding will be brought by angel investing and taking the work capital loan from banks . There
are partners and venture capital which can raise the significant amount of capital to start the
business(Kostakis, I. and Tsagarakis, K.P., 2022).
Market Research
The intense study has been done and analysed by pestle
 Political factors : The organisation has to go through tariffs and tax policy of united
kingdom .
 Economic factors: The factors company has been affected by interest rates and inflation
happen in Britain.
 Social factors: The organisation has taken the advantage of cultural barrier as well
keeping the health in mind after pandemic.
 Technological factors: The organisation has installed and upgraded with high tech
available in market .
 Legal factors: The company has kept the legal factors in their mind such as labour and
licenses and permits requirement.
 Environmental factors: The business enterprises has taken the responsibility of
corporate sustainability responsibility and also contributed in environment .

CONCLUSION
From the above report it can be summarised that business blueprint includes all the
necessary elements which will help the business growth . It involve the financial, market and
industry analysis as well as the competent analysis. The most important factor is to develop the
solid and strategical plan to make the things functions .the sustainability is also kept in the mind
and contribution towards environment . However the market is analysed and appraised with
efficiency and efficaciously by using the methods such as porter five forces and external favour
are examined by using pestle method and stp.

REFERENCES
Books and Journals
Claire, C., Lefebvre, V. and Ronteau, S., 2020. Entrepreneurship as practice: systematic
literature review of a nascent field. Entrepreneurship & Regional Development, 32(3-4),
pp.281-312.
Jena, R.K., 2020. Measuring the impact of business management Student's attitude towards
entrepreneurship education on entrepreneurial intention: A case study. Computers in
Human Behavior, 107, p.106275.
Kostakis, I. and Tsagarakis, K.P., 2022. The role of entrepreneurship, innovation and
socioeconomic development on circularity rate: Empirical evidence from selected
European countries. Journal of Cleaner Production, 348, p.131267.
Langworthy, M. and Warnecke, T., 2021. “Top-Down” Enterprise Development and COVID-19
Impacts on Gulf Women. Journal of Economic Issues, 55(2), pp.325-333.
Omri, A. and Afi, H., 2020. How can entrepreneurship and educational capital lead to
environmental sustainability?. Structural Change and Economic Dynamics, 54, pp.1-10.
Ratten, V. and Usmanij, P., 2021. Entrepreneurship education: Time for a change in research
direction?. The International Journal of Management Education, 19(1), p.100367.
Ratten, V. and Usmanij, P., 2021. Entrepreneurship education: Time for a change in research
direction?.The International Journal of Management Education, 19(1), p.100367.
Tornikoski, E. and Maalaoui, A., 2019. Critical reflections–The Theory of Planned Behaviour:
An interview with Icek Ajzen with implications for entrepreneurship research.
International Small Business Journal, 37(5), pp.536-550.