Entrepreneurial Development: Business Plan for Delicio Patisserie

This report provides a comprehensive business plan analysis of Delicio Patisserie, a company specializing in healthy bakery products. It begins with an introduction to the company's idea and its proposed development, emphasizing the importance of innovation and market trends. The report then delves into opportunity formation, exploring how Delicio Patisserie identifies and addresses market needs, particularly the growing demand for healthy food options. A SWOT analysis is included to assess the company's strengths, weaknesses, opportunities, and threats. The report also examines opportunity development, including marketing strategies, product development, and the roles of key executives like the CEO and CMO. The report highlights the importance of marketing campaigns, mobile app development, and understanding consumer behavior to achieve business success. The company's focus on offering a range of healthy and customized bakery products is a key element. The report concludes by outlining the roles and responsibilities of key personnel in driving the business forward.

Entrepreneurial
Development- Business
Plan

Table of Contents
INTRODUCTION...........................................................................................................................1
SECTION 1......................................................................................................................................1
Introduction to your idea & its proposed development..............................................................1
SECTION 2......................................................................................................................................3
Opportunity Formation................................................................................................................3
SECTION 3:.....................................................................................................................................4
Opportunity Development...........................................................................................................4
CONCLUSION..............................................................................................................................11
REFERENCES .............................................................................................................................12

INTRODUCTION
In present business scenario, the process of increasing and refurbishing the knowledge,
skills and ability of an entrepreneur with the help of effective training and development program
in known as Entrepreneurial development (Ács and Naudé, 2013). It is significant for an
entrepreneur to have proper skill set and understanding of business that help them to run any
project in meaningful manner with more result to develop valuable profit. Entrepreneur develop
effective business plan in order to promote their product, services and main focus is to generate
enough profit within a specific period of time. In order to better understand the entrepreneurial
development Delicio Patisserie is been selected. The company manufacture tasty cakes, pastry
and other product.
In this report, introduction of idea and its development, the responsible person of
company that help in growth and development. This report provides a brief explanation about
opportunity formation that how opportunities are formed and further how are they developed.
SECTION 1
Introduction to your idea & its proposed development
In present era, business are gaining success with the support of innovation in product
development or introducing new techniques for producing valuable goods and services. In
companies, it is very important for the management to make use of effective ideas and process
for developing new product or making innovation in existing goods so that competitive
advantage could be attain and preferable success could be gained in nearby future. Delicio
Patisserie is planning to introduce new product in market as per the needs of customer as they are
willing healthy product focusing to remain fit. In order to gain success in new idea for product
development entrepreneur are essential to have proper knowledge about market trends and
procedure of respective company (Allen and O'Shea, 2014). Human manager are important part
of an organisation as they used to applies various effective strategies to increase the productivity
of employees, develop training session or provide on job and off job training to entrepreneur
that support in better growth and development. Company is planning in production of healthy
bakery product of best quality such as protein rich pan cakes, sugar free pastry, muffins etc. they
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also open new store with attractive name “Eat and Fit” that describe what actually company is
selling.
In recent time, almost each customer willing to buy and eat goods that are good for health
and most important parents are always in search to feed their children with product that are easily
digestive, gives more energy and have more nutritional. More cakes and pastries can be harmful
for children as its damage teeth, increase sugar level etc. that are not fit for health. So before
opening new business venture a specific idea and value proposal was prepared by business
owners in order to provide particular products according to the need of customer, useful services
to customers as per their mood so that they feel satisfied. Delicio Patisserie new store will make
available variety of bakery product that are fit for health and fulfil the requirements of customer
(Fayolle and Redford, 2014). The HR manager use to implement labour intensive techniques and
not to make use of any kind of automatic machinery that will help to produce good quality of
bakery product. Management decide to offer valuable product line such as protein bar, digestive
biscuits, different pastries that are rich in nutrient and pan cakes, breads, cookies etc. They offer
product of different flavours that makes their menu attractive and gives more option for customer
to make choose as per their needs.
HR manager of company makes more profitable for company by applies tactics to
increase sales such as providing special cakes on famous festival in UK and other special product
that are manufacture according to requirements. Different attractive product are Easter wafer,
pink pie chart cake, Sajji cake with different natural flavour etc. In order to attain the competitive
advantage Delicio company make Library cake and book cake on education day for student that
is prepared by considering health of children, Red velvet cake for special occasion like marriage,
anniversaries etc. some of the famous cake that is prepared by company for health lover is “Raw
vegan passion fruit swirl cake ” that is prefers great for people those are willing to have raw food
diet which is filled delicious passion fruits that fulfil the demand for health conscious people.
Delicio Patisserie also produce vegan Key lime cake that is filled with lime flavour which is
exotic, cool and in attractive green colour that is too attractive an represent the protein cake
contain. Company also offered “Low Crab Keto Friendly Lemon pound cake” that is prepared
with great recipe including natural flavours of lemon that help to reduce the fat level from a
person those are eating proper balance diet. For growth and improvement in company provide
different useful services like free home delivery for first 3 order in 6 months, Memorable gifts
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for couples on special day, particular cake for older people that help them to remain healthy and
fulfil the desire to eat cake (Hayter, 2016). In order to promote its product in market company
applies the concept of digital marketing that support to cover wide rang of customer base.
Company develop pages on Facebook, Instagram so that needed person can make order or ask
for any other query and put some suggestion an feedback so that further modification are made.
Delicio patisserie create attractive webpage that help them to spot useful advertisement to
occupy more traffic and identification of customers subconscious mind.
SECTION 2
Opportunity Formation
In companies it suggest that entrepreneurial opportunities within developed firm are
resulted from bottom to up with diverse staff member and effective process that help to resolve
the issues and bring coordination among team and different business activities. Organisation
process is defined as the proper formation of plans and implementation that support to attain the
desired goals and maximise profit (Jeraj and Antoncic, 2013). It help me to ascertain the actual
work and activities that will be effective to reach the planned objective, allotting of work to staff
according to their knowledge and skills and arrange people to make meaningful decision for
future growth. While analysing trends manager of Delicio patisserie figure out a major problem
people are facing because of eating too much calorie rich bakery product. As Delicio patisserie is
planning for starting new outlet HR manager started the process by processing an organisation
process that includes proper analysing of market trends and effective planning to determine a
problem that could be faced in future. At the time frame of analysing market manager draw new
business that manufacture healthy baked goods like protein bar, muffins, cakes etc. This
particular issue gives future possibility to entrepreneur of company to start new business makes
innovation in bakery product of Delicio. Such as bakery products, pastries, cake as per the needs
of customer. I make sure that there is use of good quality raw material that contain high
nutritional quantity that are manufactured within company itself with highly trained
professionals. It also gives a welfare to consumer to customize their cakes according to desirable
occasions and layouts of cakes. It is the responsibility of mine to includes and properly
understand the strength, weaknesses, opportunities and threats of company that help them to
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properly implement the strategies to develop new venture in current market. SWOT analysis of
Delicio patisserie is being discussed below:
Strengths:
 Delicio Patisserie supply specific and
customised cakes with high nutritional
values.
 They obtain foremost raw materials to
manufacture healthy goods that gives
proper satisfaction to consumer as per
their need (Muhammad, Aliyu and
Ahmed, 2015).
Weakness:
 As company is diversifying their
product line for the first time in market
they fear to loss against tough
competition already selling nutrition
product.
 In order to gain success and maintain
goodwill company focuses to cut the
price that is a major weakness as they
will be able to earn profit or cover
expenses.
Opportunities:
 Delicio patisserie have future
opportunity to expand business at
global level by offering special healthy
bakery product.
 Company also have chances to utilise
new application for manufacture of
variety of products.
Threats:
 It is a stiff industry so existing and
established brands are always try
something new to capture market.
 The main faced by Delicio Patisserie is
the entrance of new bakers with unique
ideas (Oni, 2012).
SECTION 3:
Opportunity Development
In business context, opportunities are basically related to the beginning of a successful
project or venture with the use of valuable tools and techniques to attain the desired result. It is
the responsibilities of HR manager to properly develop new product line in market so that large
number if customer are attracted. This support to grow profit and build goodwill for Delicio
patisserie and expand business at global level. As respective company plans to increase product
line and make healthy cake, protein bar and other nutritional goods it the duty of manager to
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properly convey the message to customer. They develop powerful marketing campaigns that help
to increase the understanding among customer, an advertisement video is published on official
website and picture of product are made available on webpage that support customer to have a
look and make order accordingly (Schumpeter, 2017). I develop a proper mobile app for
customer living in UK and make other people outside country where company opened new
venture. The mobile app in to easy to operate like login with name and email address, view the
menu to make order and select the option for payment as per convenience. The importance of
these entrepreneurial perspectives are as discussed below:
Executive Officer: the groundbreaking position comes the enormous duty so they are
mindful to settle on all the remarkable ruling for organization. Within the authoritative
progression CEO of the organization has most important position. Beside that they go about as
correspondence point among the governing body just as corporate activities. Thus, Delicio
Patisserie organization the job of Chief Executive Officer will be to build up the entire
marketable strategy that assistance the enterprising dare to pick up the upside of long-term
economical improvement. In this manner, they deals with the general activities just as
organization assets. In addition, marketable strategy conveys the jobs just as obligation and
different methodology, advancement and so on that encourages the business process (Shirokova
and McDougall-Covin, 2012). A portion of the jobs of CEO in chose organization are
characterized as follows:
Hold existing staff: Dispersion of brand with encourages the organization to assemble
maintain the reputation of organization. In addition, it must holds the ability of staff by giving
them preparing and improving their insight. Organization not exclusively to expand the offers of
item yet in addition draw in brittle ability for organization.
Promoting officer (CMO): The mission which is allocated to CMO is to advance
organization's deals and encourage development by making an extensive advertising plan so as to
advance brand. it is an official in a corporate at a C level, who is in charge of structuring
advertising techniques and conveying contributions which incorporate qualities for clients,
colleagues and customers. The primary employment of head marketing officer is to make and
execute valid procedures for corporate marking and notice. Following are a few jobs and
obligations of CMO.
Jobs and obligations of Chief Marketing Officer:
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 Another imperative obligation of a CMO is to inquire about and survey the market to
decide the organization's market position and acknowledgement among retailers.
 The primary job of a Chief Marketing Officer is to manage the situation and
improvement of some different innovative component which help organization to
position itself in a commercial centre.
 It also help organization to coordinate its connection and working with internal as well as
external group to make a facilitate communication (Spigel, 2017).
Delicio Patisserie CMO needs to put additional actions to make a brand acknowledgement in
the perspectives of customers and need to figure out and presenting methodologies. Utilizing
both conventional advertising procedures helps in promoting strategies concentrating on
advanced advertising systems.
Finance Officer: A CFO is an individual who have an obligation to mange utilization of
assets and raise when required by an organization from different sources, all monetary
interpretation which occur in an organization are observed by Chief Financial Officer. They are
viewed as like controller or a treasurer as they are in charge of the progression of assets and
bookkeeping divisions ensuring that the monetary reports which are readied are exact and
finished on schedule and does not demonstrate any bogus data.
Operational officer- Operational officer is a kind of officer who is responsible for observing
and controlling company's day to day operations. Basically, operational officer implements
various business plans and models with coordination of CEO( Chief Executive Officer). An
operational officer is also known by the vice president of the operations because entire command
about the operational activities are in the hand of that officer. In addition, operational officer is
also responsible for the planning long term objectives and finding the way to achieve those
objectives. Herein, some roles and responsibilities of operational officer are mentioned below:
 Primary role of the operational officer is to formulate and executing the all those
business plans and models which are related to the production. As well try to
increase the level of the production (Westhead and Solesvik, 2016).
 It is the responsibility of the operational officer is to making strong strategies and
spread those strategies for better result in the future.
 Operational officer performs the task of CEO in the absence. This is why because
its role of officer.
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Delicio Patisserie is at the initial stage of growth. This company requires lot of efforts
from all the officers and employees. If all coordinate with each other then it would be easy for
the growth of the company. The operational officer manager of the Delicio Patisserie puts all the
effort for development of the company. Their officer manage not only the operational activities
but also manage the external factors too.
Human resource manager- Human resource manager is a manager that manage all the
human resource of the organisation in an effective way. A good human resource manager always
work for the welfare of the company by recruiting and selecting most capable employees.
Eventually, activities of a human resource manager is directly linked up with the success of the
organisations. Herein, some roles and responsibilities of HR manager are mentioned below:
 It is the role of human resource manager to make efficient use of all human
resource of the organisations by involving them into those activities which are
suitable for them as per the capabilities.
 A good human resource manager act as problem solver of the employees. It is
responsibility of HR manager to create a kind of environment wherein, employees
and managers work friendly without any conflict.
 HR manager is responsible for hiring suitable candidates as per the requirement of
the organisation. As well it helps in avoiding the issues like employees shortage
and excess.
The human resource manager of the Delicio Patisserie has to work with full of efficiency
for managing the all employees in an effective way. The role of human resource manager in
Delicio Patisserie is very crucial because their company is new in the market. They require some
extra effort from the HR manager.
New Venture Development Process:
It is a process is a kind of process that consist all those stages which are required for the
development of the companies. Herein, the venture development process of the Delicio
Patisserie is described below:
 Identification and evaluation of opportunities- It is the primary stage of the
new venture development process. The selected company Delicio Patisserie first
of all identify the opportunity in the external environment and after that applies
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that opportunity as an action plan. After that evaluate the result of the
performance.
 Development of business plan- This is a kind of stage which is related to the
development of the business plan as per the identified opportunities. Herein the
selected company Delicio Patisserie creates the business plan as per the
requirement of the customers and the market.
 Collection of needed resources- It is a kind of stage that is related to the
determination and collection of the resources according the decided business plan.
The Delicio Patisserie company gathers the resources according to their business
plan.
 Management of enterprise- This is the last stage for management of the newly
started organisation. It is a crucial step of the entire process. Delicio Patisserie
company manage all the functions and applications in this step.
Canvas Model
Key Partners
It involves
assorted partners
like:
 Investors
 Customer
 Suppliers
 Stakehold
ers
Key Activities
Some of the major
activities are:
 Managemen
t of
Inventory
 Check of
prime
products.
 Proper
setting of
selling price
of nutrient
goods.
Value Proposition
 Supply of
particular
customized
options to
consumers
as per their
needs.
 Offering
free delivery
services.
Consumer
Relationship
 After sales
service by
providing
option in
mobile apps.
 Gives option
for customer
to Customise
cakes and
other bakery
to fulfil needs.
Channels
 Effective use
of social
Consumer Segments
 Target group of
people of 10 to
40 years.
 Considering
festivals and
provide some
gifts on that day.
 Special discounts
for couples.
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Key Resources
 Employees.
 Inventory.
 Raw
Material
media
marketing
plan. Such as
by launching
video on
Facebook,
Instagram etc.
 Opening
outlets for
customer.
Purchase :
 Retail stores
and tie up
with
wholesaler
selling
natural
product
Cost Structure
 Recruitin
g
extremely
well-
qualified
professio
nals to
operate
business.
 Includes
advertise
ment
Revenue Streams
 Generate income through sales of nutrient cakes, pastries and other bakery products
 By giving time to time notification on mobile app to regular people.
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cost.
 Marketin
g
promotio
nal
activities.
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