Palm Delight Report: Executive Summary and Market Strategy

The Palm Delight report presents an executive summary and market analysis, focusing on the introduction of a new chocolate product in the UK market. The report highlights the company's mission and vision, emphasizing the product's unique selling points, such as its healthy and nutritious composition, which includes dates, fruits, and organic ingredients, and its alignment with the growing demand for healthier food options. The report discusses the company's strategy to achieve market share through product differentiation and cost leadership. It also addresses the challenges of the UK market and explains how the company can overcome these challenges by offering a healthy alternative to existing chocolate products. The report also includes references to relevant academic articles and publications, supporting the analysis of the business strategy and market dynamics.

PALM DELIGHT
EXECUTIVE SUMMARY
ANESI ATHEKAME
W1520205

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Executive Summary
With the increasing ramified economic changes, there are several
organizations which are tapping the new market with the new product.
This report focuses on the mission and vision of the company and how
newly Palm Delight product could win over the market in an effective
manner. In this report, Palm delight’s new chocolate product has been
introduced with a view to attract high number of clients in the market.
The main core competency of this chocolate product is that it is highly
accompanied with the healthy and nutritious contains which attracts
high number of clients in market (Frohlich, & Oppenheimer, 2015). This
product focuses on the exotic culinary journey of discovering exotic
dates, fruits and chocolate. The main purpose of Palm delight is to
cover more market share by creating core competency in product

differentiation and cost leadership strategy (Alamdari, & Fagan, 2017).
However, the UK market is currently facing issues due to the already
existing unhealthy chocolate products. By offering Palm delight, the
company could easily win over the market due to its healthy date,
organic and vegan chocolate products that compose of high vitamins,
full of energy and less calories (Kurt, & Zehir, 2016). The product will
allow clients to win over the market by selling healthy date and
chocolate products that feature high vitamin, full of energy and less
calories. This product is unique and customized as per the client’s need
demand and their likes. It will not only increase the satisfaction of the
clients but also attract new clients towards the chocolate industry
product.

References
Dreak. Banker, R., Mashruwala, R., & Tripathy, A. (2014). Does a
differentiation strategy lead to more sustainable financial
performance than a cost leadership strategy? Management
Decision, 52(5), 872-896.
Alamdari, F., & Fagan, S. (2017). Impact of the adherence to the
original low-cost model on the profitability of low-cost airlines.
In Low Cost Carriers (pp. 73-88). Routledge.
Kurt, A., & Zehir, C. (2016). The relationship between cost leadership
strategy, total quality management applications and financial
performance. 2(3), 23-44
Frohlich, N., & Oppenheimer, J. A. (2015). Political leadership and
collective goods (Vol. 1298).USA: Roinceton University Press.