Delight Shakes Business Plan: A Comprehensive Startup Analysis

This document presents a detailed business plan for Delight Shakes, a proposed startup in Manchester, UK. The plan outlines the company's vision to become a market leader within three years by providing quality fruit and milk shakes, along with related food items like cupcakes and brownies. The target customers are individuals aged 20-45 in Manchester. The business opportunity lies in the absence of quality shake options in the area. The plan details a customer-centric and creative approach to gain a competitive advantage. The business model includes key partners, activities, value propositions, customer segments, resources, channels, cost structure, and revenue streams. Financial projections, including a cash flow statement, are provided for the years 2019-2022. An operational plan is presented, focusing on team structure, recruitment of key personnel, and marketing strategies, including a marketing mix analysis (product, price, place, and promotion). Finally, the plan addresses potential business risks, such as competition and regulatory compliance.

DELIGHT SHAKES

BUSINESS'S VISION AND PURPOSE
• Vision: To attain market leader position within 3 years of operations in the UK market
and to provide quality fruit shakes, milk shakes to customers.
• Purpose: The main purpose of Delight Shakes is to provide superior quality shakes to
consumers of Manchester in order to attain benefits in effective manner. Moreover, it can
be ascertained that along with shakes, cupcakes, brownie and related food items will be
offered at affordable cost to customers.

TARGET CUSTOMERS
• The customers of age between 20-45 will be the target customers of Delight Shakes. This
is evident from the fact that people living in Manchester are shake-lovers.
• This will be beneficial for firm in attaining more quantum of profits quite effectually.
• Moreover, youngsters will be attracted by imparting special combo discounts on shakes
along with brownie or cupcakes for increasing loyalty.

BUSINESS OPPORTUNITY
• The opportunity for Delight Shakes is that there is absence of quality shakes being
available in the locality of Manchester.
• This will serve as business opportunity to provide quality shakes to youngsters in the best
manner possible.
• Moreover, shakes will be made available with ancillaries as well which will increase
satisfaction level of people.

COMPETITIVE ADVANTAGE
• The fruit industry has become competitive over last several years.
• For accomplishing edge over competitors, highly customer-centric and creative approach
will be followed by Delight Shakes.
• Moreover, employees will be efficient and productive enough to offer quality services for
maximising customer satisfaction.

BUSINESS MODEL
Key Partners
 Fruit vendor
 Bakery Shop
Key Activities
 Training workers for
customer interaction
 Up-keeping quality of
ingredients
Value Propositions
 Affordable
 Nice Atmosphere
Customer Relationships
 Aware of special needs
 Playing soothing music in
premises
Customer Segments
 Walk-by customers
 Regular evening fruit
shake drinkers
Key Resources
 Quality Ingredients
 Outlet location
Channel Distribution
 Advertisement for web
traffic
 Firm's sign visible from
nearby road
Cost Structure
 Salaries of employees
 Raw material costs
Revenue Stream
 Direct selling to customers

FINANCIAL PROJECTIONS
Forecasted Cash flow Statement of Delight Shakes
Particulars 2019 2020 2021 2022
Cash Receipts
Investment 150000
Sales 85000 91000 97000 100000
Total Cash Inflows 235000 91000 97000 100000
Cash Payments
Marketing expenditures 1100 800 900 1100
Maintenance charges 14000 14100 15000 15600
Legal expense 2100 2150 2200 2300
Machinery costs 11000 11900 12120 12100
Salaries 6000 5500 6000 6200
Other costs 4000 4150 4250 4350
Total Cash Outflows 38200 38600 40470 41650
Net Cash Flow 196800 52400 56530 58350
Beginning Balance 0 196800 249200 305730
Ending Balance 196800 249200 305730 364080

OPERATIONAL PLAN
• Delight shakes have been planning to operate the activities which in turn based on performing
the activities and producing fresh milk shakes, cupcakes, ice creams and brownies. With the
motive to enhance the operational activities there will be need of making strategic planning for
deciding team and entrepreneurs for effective food services.
• Team and entrepreneur
• Needs of additional key people
• Strategies to attract individual

TEAM AND ENTREPRENEUR:
• By considering the operational tasks such as preparing food and beverages for consumers,
cleaning and supply of material for them there will be requirement of effective and potential
workforce.
• The recruitment of skilled and talented people will help industry in generating higher
revenue and growth.
• It has been planned by the owner that there will be recruitment of 10 professionals which
will govern business activities of Delight Shakes.

Owner 1
Waiters 2
Cleaner 2
Chef 2
Manager 1
Supplier 1

NEEDS OF ADDITIONAL KEY PEOPLE
• There are requirements for the suppliers and distributor of the food and beverage
prepared and offered by the business in respect with delivering best services among
consumers.
• There will be requirement of cleaner and dishwasher which will help in maintaining
hygiene at the workplace

STRATEGIES TO ATTRACT INDIVIDUAL
• There will be use of various marketing techniques which will help Delight Shakes in
terms of attracting the large numbers of consumers.
• The use of social media to create identity among people by posting the images, prices and
offers from the business.
• Development of exclusive menu which will be effective in terms of making drastic
changes and increment in revenue and gains of entity.

MARKET STRATEGY
• In respect with developing product line as well as creating identity in the market which
will required to have effective marketing plan which will be attractive and unique among
individual. Thus, in respect with this there will be sue of marketing mix as a promotional
tool to analyse the internal strength as well as external market trend such as:
• Product:
• Price:
• Place:
• Promotion:

PRODUCT:
• It has been planned by professionals of Delight Shakes that they will offer various food
articles among consumers such as fresh milk shakes which is consists of fruits, dry fruits,
chocolates and various flavours which will be unique in terms of offering shakes.
• Along with this, there will be availability of brownie, ice creams and cup-cakes.
• The main focus is on offering the adequate quality of the articles which must be
beneficial to individual health.

PRICE:
• The rates and charges among the brownie, cup-cakes, ice creams and shakes have decided
to be cheap and appropriate as per the requirements.
• Moreover, the costs have to be appropriate for the business in terms of meeting the
operational objectives as well as generating appropriate profitability.
• On the other side, it must be affordable and in budgets for the consumers.

PLACE:
• It has been planned by the professionals of Delight Shakes that they will initially launch
the business on Manchester which is best known for tourist destination.
• Along with this, there are various universities and colleges which will be beneficial in
terms of having large number of students to serve the food services.

PROMOTION:
• there will be use of social media marketing as the best platform in terms of promoting the
business among society.
• Marketing of shakes and deserts will be based on posting images on the social sites along
with prices and offers presented by the organisation.

BUSINESS RISKS
• It is relevant with experiencing losses instead of generating profit as well as including
sales volume, input cost, competition etc.
• There are large number of restaurant businesses stated in Manchester which will be
challenging so the business is required to be unique, affordable and best in quality
services.
• It requires consideration of governmental laws, regulations and rules which influences the
business process.

THANK YOU