Delight Shakes Business Plan: A Comprehensive Startup Analysis
VerifiedAdded on 2023/02/02
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This document presents a detailed business plan for Delight Shakes, a proposed startup in Manchester, UK. The plan outlines the company's vision to become a market leader within three years by providing quality fruit and milk shakes, along with related food items like cupcakes and brownies. The target customers are individuals aged 20-45 in Manchester. The business opportunity lies in the absence of quality shake options in the area. The plan details a customer-centric and creative approach to gain a competitive advantage. The business model includes key partners, activities, value propositions, customer segments, resources, channels, cost structure, and revenue streams. Financial projections, including a cash flow statement, are provided for the years 2019-2022. An operational plan is presented, focusing on team structure, recruitment of key personnel, and marketing strategies, including a marketing mix analysis (product, price, place, and promotion). Finally, the plan addresses potential business risks, such as competition and regulatory compliance.
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