UI/UX Design for Delight Cinemas Mobile Application

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Table of Contents
Title........................................................................................................................................................2
Author...................................................................................................................................................2
Author’s contact details.........................................................................................................................2
Abstract.................................................................................................................................................2
Introduction...........................................................................................................................................2
Reflection of the Interface Designs........................................................................................................2
User interface design for your application–.......................................................................................2
How my design meets the user's requirements and enhances their experience..............................3
What factors influenced my design, how they influenced it and why...............................................4
Discussion on similar interfaces.........................................................................................................4
Conclusion.............................................................................................................................................4
References.............................................................................................................................................5
Appendices............................................................................................................................................6
Figure 1: Receipt Screen........................................................................................................................6
Figure 2: Payment Mode screen............................................................................................................6
Figure 3: Cash Verification.....................................................................................................................7
Figure 4: Parking extension and Offer Subscription screen...................................................................7
Figure 5: Choose Seat Screen................................................................................................................8
Figure 6: login Page similarities.............................................................................................................8
Figure 7: payment mode and Receipt screen similarities......................................................................9
Figure 8: Movie Description Similarities................................................................................................9

Title – Conclusion to Delight Theatres
Author – Sai Teja Potluri
Author’s contact details –
Abstract
Aim: This report is focusing on providing the best solutions to the client for their problem
and requirements in their business. This is going to be accomplished by comparing the
developed interface with a similar app and concluding out best product.
Procedure: to accomplish the goal, the necessities of the client are listed and then by using
the heuristic principle, the design of interfaces are constructed and here those are compared
with several other interface design or competitors.
Results: The final interface that came out after all the studies and comparison is a product of
new technologies, innovative ideas and current interface design of other theatres.
Recommendations: Although the final interface is best according to the client and designers’
view in future, some technologies or new techniques could be added into it like advanced
booking of upcoming movies, intermission meal etc.
Introduction
Author Styliari, 2018, in title Cinema-going Trajectories in the Digital Age, states that
Cinema halls are an important part of movie booking platforms in which they entertain their
selves. Although it is a topic which is well known but regarding the business through cinema
halls, there aren’t a number of researches conducted that explains about increasing the
business in cinema hall industry. But now it looks like many cinema theatres have been
evolving the ways that can be beneficial in cinema hall business. For this, a proposed way can
be designing the interfaces (Styliari, 2018). Delight theatres app is developed by this
phenomenon that helps the client grow its business and also provide the customers with an
easy way to book tickets. Along with that, Author Atkočiūnas, 2016 in their article studies in
modern society states that using the interface of any business, the process and products of that
organisation can be understood more clearly and specifically. In modern society, everyone is
connected to network and instead of going to the organisation and asking about its products
they search for its mobile-based applications (Atkočiūnas, 2016). Hence, designing an
application for the Delight theatres was a great decision taken by the owner and fulfilling
their requirements in the Delight Theatre application is good for the customers and industry
as well.
Reflection of the Interface Designs
User interface design for your application–
Problem/Requirement Solution/Delivery
Receipt should be generated after the
payment of tickets.
Figure: 1 delivers a full receipt with all
transaction details and designed using Help

and documentation principle.
Users should be able to pay using cards.
Figure: 2 is Payment mode screen which lets
user pay any mentioned payment modes and
designed using Aesthetic and minimalist
design, Flexibility and efficiency of use
heuristic principle.
Paying by cash should refer the customer to
front desk.
Figure: 3 defines that user will be directed to
front desk for verification in case they chose
pay by cash. It follows Error prevention and
Visibility of system status principle.
Parking extension and offers subscription
screen.
Figure: 4 shows Parking extension and offers
subscription screen with necessary credentials
and hence follow heuristic principle of Match
between system and the real world and
Consistency and standards (Nielsen, 1993).
Proper seating arrangement with cost labels,
screen side, seat number, vacant and booked
seats.
Figure: 5 shows Seating arrangement that is
proper showing all the requirements and
developed using Recognition rather than
recall and User control and freedom principle.
How my design meets the user's requirements and enhances their experience
User Requirements Justification
Required a theatre app that can be accessed
by theatre staff member and let them book
movie tickets for the customers.
Delight Theatre is the tablet-based
application that enables staff members to
book ticket on tablet for the customer to
watch movies.
Required a parking extension option by
which the users extend their parking time for
additional 2 hours.
‘Parking Extension’ is the interfaces screen
which enables them to extend their parking
time for 2 hours once they book a movie
ticket.
Required an option by which the customers
can receive offers on their mobile phone.
‘Offer Subscription’ is the screen which
enables the staff members to apply for
offers on their mobile, email-id or both by
customer’s choice.
Required an interface screen that can enable
the users to reprint their ticket by the app
using their credential and booked movie
information.
‘Reprint Ticket’ is the screen which
enables the users to reprint the booked
ticket.
Required a screen in app that can allow the
customer to pay by card or cash. For cash
payment, they should be referred to front
desk.
‘Payment Option’ is the screen which
allows the staff members to select any
payment option like card or cash and they
will be referred to front desk when they
select card payment (Cremonesi, 2017).
Required an interface screen that will be the
receipt screen of successful booking and will
include all the required information in it.
‘Receipt’ screen is the screen that shows
the receipt of a successful transaction and
includes necessary information in it.

What factors influenced my design, how they influenced it and why
Requirements of the user were very unique and considering to level up the current situation
of Delight Theatres. This influenced the designers and developers of to work with some new
thingsin-app user interface designing. Some unique requirements are like requiring parking
extension, re-printing the ticket of the customer and also giving access to the customer to
whether receive or not the offers on their device. Some restrictions like customer queues at
the ticket booking counter taking too much of time, time-consuming process of payment, not
being able to see all movies in theatres, reprinting ticket that made the designers develop a
new design of Delight Theatre application. To design the interfaces, various Heuristic
usability principles are used in all the screens of the design to make it essential. This
application won’t only help the customers to get faster delivery of their queries or orders but
also it will increase the business process and Delight theatre will be able to be a strong
competitor against many other similar theatres (Li, 2017).
Discussion on similar interfaces
Figure: 6
Similar features of both the interfaces: Login screen is adapted from the Village Cinemas’
design. Similar features are text input for email address and for password, login button.
Better and weak features than competitor: in the place of ‘Movie Cloud FAQ’ button,
Registration button is added. Forgot password link and remember me checkbox is added and
the weak feature is terms and condition could be shown to the customer (Wang, 2015).
Figure: 7
Similar features of both the interfaces: Total payment, Card details and Receipt screen are
adapted from the Village Cinemas’ design. Similar features are text input for name on card,
card number, expiry month and year, CVV and Pay now button.
Better and weak features than competitor: Pay by cash method is additionally added and
back button is added that follows freedom of control Heuristic principle. Weak feature is
Payment by Paypal feature could be added with cash and card payment methods.
Figure: 8
Similar features of both the interfaces: Select date & time is adapted from the Cineplex
Cinemas’ design. Similar features are movie thumbnail, movie time, movie date.
Better and weak features than competitor: Using consistency and standard and Aesthetic
and minimalist design, the interface is designed. Breadcrumbs, menu button and back button
are added for user control and freedom and on place of selecting time and directly going to
book page, book now button could be used.
Conclusion
This report comprises the overall learning from the interfaces designing assessment. In this
assessment, a system or application is design to book interfaces for the customer by the
members of the Delight Cinemas. All the concerns and necessities are fulfilled of the client.
The interface follows heuristic principles to make them according to the usability principles.
User requirements from a system are also engaged and on their basis, the design of this
system is completed also this reports compares the delight cinema app with several other apps
to know the exact way in which the app designing is completed.

References
Atkočiūnas, V. (2016). Determinants of corruption in countries with different corruption
levels. Studies in Modern Society, 7(1).
Cremonesi, P., Elahi, M., & Garzotto, F. (2017). User interface patterns in recommendation-
empowered content intensive multimedia applications. Multimedia Tools and
Applications, 76(4), 5275-5309.
Li, H. (2017). U.S. Patent Application No. 29/506,306.
Nielsen, J. (1993). Usability Engineering. Academic Press.
Styliari, T. C., Kefalidou, G., & Koleva, B. (2018). Cinema-going trajectories in the digital
age.
Wang, S. M. (2015). Integrating service design and eye tracking insight for designing smart
tv user interfaces. Int. J. Adv. Comput. Sci. Appl, 6(7).

Appendices
Figure 1: Receipt Screen
Figure 2: Payment Mode screen

Figure 3: Cash Verification
Figure 4: Parking extension and Offer Subscription screen

Figure 5: Choose Seat Screen
Figure 6: login Page similarities
(Source: http://appcropolis.com/app-reviews/entertainment/village-cinemas/)

Figure 7: payment mode and Receipt screen similarities
(Source: https://uxdesign.cc/village-cinemas-website-redesign-cd8fabb8e248)
Figure 8: Movie Description Similarities
(Source: https://play.google.com/store/apps/details?id=com.cineplex.app1)