Presentation: Business Plan for Delightful Ice Cream, London, UK

This presentation details a comprehensive business plan for "Delightful Ice Cream," a new venture located in London, UK, focusing on organic and healthy ice cream options. The presentation covers the business's introduction, including its name, type, and location, followed by a description of its product offerings, including various flavors. A SWOT and PEST analysis are conducted to assess the cafe's strengths, weaknesses, opportunities, and threats, as well as the political, economic, social, and technological factors impacting the business. The target market, marketing and sales plan, and the unique selling proposition of the cafe are also discussed. Furthermore, the presentation includes capital and human resource requirements, along with the cafe's goals, and concludes with references. This resource, available on Desklib, offers insights into the development and planning of a new business venture in the food industry.

Presentation

Table of content
 Introduction
 Business Overview
 Market analysis
 Marketing and Sales plan
 Conclusion
 References

Table of content
 Introduction
 Business Overview
 Market analysis
 Marketing and Sales plan
 Conclusion
 References

Introduction
Introduction of business refers to coming up with the idea that
create new business proposal and that satisfy the needs of
costumer and helps in identify in demands and requirement. For
that the new business plan that is being developed is “Delightful
Ice cream” that provides certain organic and healthy ice creams
food items with the concern of health of costumer.

Name and type of Business
The new business idea that is designed and the name of
“Delightful Ice Cream” which is located in South earling area in
London, UK. It offers various variety of high-quality ice cream
that is organic in nature and does not include unhealthy sugar in
that.

Location Layout

Products and Services
The type of product offered by “Delightful Ice Cream”
provides wide variety of good quality Ice creams flavours
such as Almond, chocolate, Banana, Basil, Birthday Cake,
Bourbon, Butter pecan, Coconut curry and Coffee Ice Cream
and many more.

SWOT Analysis
This studied the strength and weakness of organisation that help to
compete in market.
Strength- This cafe is providing products at very good range and
comes with great quality with the point of costumer health. Its wide
variety is true strength for cafe and that able to grab the attention of
costumer.
Weakness
This cafe is new entry in the market and there many big player
available that will give massive competition to this cafe. As due to
new venture the need of capital investment is low.

PEST Analysis
This refers to the analysis of external environment to identify the
factor that will impact the effectiveness of organisation.
Political Factors- This consist of political factors such as
political stability, law and regulation in the respective country.
“Delightful Ice Cream” has been easy to operate due to friendly
political environment in UK and government is also focusing on
development of small business.

Target Market of Business plan
Segmenting- The market that is segmented in this cafe
depends on the three categories geographical, Behavioural
and Demographical segment.
Targeting- It concern with targetting the specific group and
influence to buy them. “Delightful Ice Cream” is targetting
all youngsters and above them who prefer to eat healthy
food item.

Benefits of products
This cafe is offering the services which is healthy
and organic food item that will be healthy for all
types of age group and provide great taste. This used
to come with many varieties and flavours with best
quality.

Mission statement
“We are providing best quality of product and
respect the taste of costumer through great
flavours”.