Report on Launching a New Venture: Delish-on-the-Go Coffee Shop

This report details the launch of "Delish-on-the-Go Coffee Shop," a new venture focusing on providing diverse cuisine near the Hounslow Central Underground station. The report covers various aspects of the business, including market analysis, competitive analysis, financial planning, and the importance of management skills. It outlines the company's objectives, mission, and target market, utilizing geographical, demographic, psychographic, and behavioral segmentation. The report also emphasizes the importance of tangible and intangible resources, such as financial assets and intellectual property, in ensuring the venture's success. Furthermore, the report discusses the need for strategic planning, benchmarking, and the development of effective leadership and decision-making skills to navigate the complexities of the business environment and maintain a competitive edge. The report also highlights the importance of adaptability and innovation to meet consumer demands and preferences.

Launching a new
venture

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1.................................................................................................................................................1
P2.................................................................................................................................................3
TASK 2............................................................................................................................................5
P3.................................................................................................................................................5
P4.................................................................................................................................................6
TASK 3............................................................................................................................................7
P5.................................................................................................................................................7
P6.................................................................................................................................................8
TASK 4............................................................................................................................................9
P7.................................................................................................................................................9
P8...............................................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
There are numerous firms in the industry that are involved in activities sectors with either
the goal of making revenue (Abor, 2016). As a result, if a person possesses the necessary
abilities and expertise to effectively address and execute a firm, beginning an unique company
could result in a positive result. An employee who has the talent to help efficient planning and
choice that come to terms with these hurdles in a much more appropriate method could be
considered a decent businessman. This same company system is dynamic and conditional in
natural environment, which may generate obstacles and problems as a result of many
considerations in functioning a new company. The current fully scalable is introduced as a new
enterprise called Delish-on-the-Go Coffee Shop, that has given a great and diverse range of
nutrition product lines and drinks in the Hounslow Central Underground station. The work
involves identifying a marketing strategy and doing a competitiveness study in order to remain
relevant in a short amount of time. The initiative additionally outlines the abilities and marketing
events that are important to the development of a social start-up. Several components of this
study are also described in the light of a Delish-on-the-Go coffee shop.
TASK 1
P1.
Delish-on-the-go coffee shop is a fresh company endeavour with several ethnicities that is
set to open near the Hounslow Central Underground station. It has given delectable cuisine from
a multitude of locations in order to lure potential visitors from all over the globe. Siamese,
Portuguese, Italian, Japanese, and other meals, for instance, will be available at the coffee shop.
The most popular place for beginning a new business is in Hounslow Central Underground
station London, which has a huge volume of visitors and a huge gathering, which can generate
market and improve the possibilities of the new business succeeding. After researching
information, it was discovered that almost all consumers preferred to attend a coffee shop where
they could sample a variety of national foods. As a result, providing dishes from a range of
places in London Market is a fantastic concept (Awotoye and Singh, 2017).
A businessman opens a coffee shop alongside some former classmates in attempt to
acquire enough backing from them and then make the company increasingly profitable.

Every colleague's novel and innovative concepts would aid the coffee shop's survival and
prosperity in a brief span of time. Delish-on-the-go coffee shop have leased around 1600 square
feet nearby the London Eye for a period of six years with both the goal of maintaining to operate
with no obstacles or challenges.
Since the coffee shop is collaboration, they can readily get information firm external resources
like as their own investment and banking organizations that range between £340000 to 349560.
Objectives-
 To provide clients delectable delicacies from other countries
 To generate a large sum of money
 To enhance customer happiness
 To attract the largest possible range of UK clients with its cuisine
Mission-
The objective is to "improve consumers' experiences by providing people with delectable meals
from various countries."
Target market-
Consumers are indeed the primary objective, and their requirements and tastes determine
the development and productivity of the organisation. As a result, it is critical for
entrepreneurship to recognize the marketplace and predictive capacity industry circumstances in
order to establish additional activities and strategies. Consumers' shifting tastes and inclinations
can have an impact on a coffee shop's business, so it's important to think about them on a
frequent platform and ensure modifications to the main menu to entice people to come to Delish-
on-the-go. Geographical, Demographics, Profiling, and Behavioural classifications are used to
categorise the marketplace (Baxi, Panda and Karani, 2016).
Strength- This form of categorization is determined by the region of the fresh venture's
launch. As businesses, we choose locations where we can attract a larger population for our
coffee shop. As a result, it is a vital task which will be taken after thorough consideration of the
circumstances that occur in various areas. For example, London is an ideal site for a new
endeavour since it has a large population, particularly a large percentage of tourists, which
boosts the possibilities of development and expansion in a smaller amount of space.
Weakness- This sort of categorization is driven by religion, ethnicity, race, financial
class, and other factors that have a significant impact on commercial activity. As a result, it is

necessary to thoroughly examine individuals and, as a result, make necessary judgments and
techniques to lure people to the coffee shop. Adolescents and parents, for instance, are more
interested in visiting a coffee shop wherever they may sample delectable cuisine from many
countries. As a result, tactics must be developed for individuals.
Opportunity- This form of division is focused on consumer views and personalities.
Individuals with a strong income bracket, for instance, are more likely to frequent a coffee shop
in attempt to sample a variety of foreign country's culinary items and administrations.
Threat- This market has been segmented predicated on forms of thinking, consumption,
and judgement. Millennial, for example, would exhibit a greater curiosity in the different food
products provided by coffee shops. As a result, based about which food item was promoted
(Bodde, 2016).
Competitive analysis-
Running a company would not be an acceptable option since there are a massive amount of
competition in the industry who have been in industry for decades. As a result, competition is
fierce, particularly in food sector, wherein there are several little coffee shops, making it difficult
to start a new business. As a result, proprietors of Delish-on-the-go coffee shop must design
adequate ideas and policies in order to maintain and effectively develop themselves in the
marketplace. They decided to open a coffee shop in Britain Market in hopes to attract a huge
amount of consumers however there are a slew of rivals, including The Led Bury, Liman Coffee
Shop, and others. As a result, it is hard for a young coffee shop to open, and they must ensure
efficient judgments and work to expand its cuisine on a periodically in order to acquire a big
group of subscribers.
P2.
Each company, regardless of its size, either little, moderate, or huge, takes funding in order
to carry out economic activities greater effectively and efficiently. As a result, in order to
establish a new business, you should have sufficient finances in which to carry out all subsequent
tasks. There are two types of assets physical and intellectual. Tangible assets are considered that
can be viewed and handled because they are readily present. Workers, money, property &
buildings, equipment, and so on are all included. Key assets, on the other extreme, are assets that
could even be viewed or handled yet play an enormous share in an organization's development
and prosperity. Delish-on-the-go, which serves a variety of cuisines to the citizens of the United

Kingdom, necessitates providing full physical, economic, as well as other programs to help
clients in receiving tasty food items and services (Cieślik, Kaciak and van Stel, 2018). To fulfil
the demands, and wants of consumers for instance, preparing cheap and nutritious meals
necessitates the use of a skilled kitchen. The below are some examples of these kinds of assets-
Tangible resources- It consists of the physical resources, of a business like as technology,
client services, land and buildings, culinary goods, and so forth, that plays a vital and significant
mission to serve the requirements and preferences of consumers. Funds are by far the most
important of all commodities, as they are the foundation upon which subsequent operations and
asset acquisitions are carried out. As a result, it is vital for Delish-on-the-go entrepreneurs to
have a sufficient quantity of cash to employ or purchase the financial tools to conduct business
operations in a much more effectively and efficiently way. Human resource management are
indeed crucial assets that put forth extra focus in increasing client experience.
Intangible resources- It implies that financial that are not fully available but share
financially to an organization's development and prosperity. It encompasses things like
copyrights, reputation, and consumer relationships, among other things. It can be obtained by a
company by conducting business operations in a more efficient and ethical manner. Producing
high-quality, healthy food products, for instance, aids in keeping satisfied consumers for
extended periods of time and developing positive relationships with people, both of which
benefit the firm. Students are increasingly enticed to coffee shops with a positive picture and
generosity in the industry, so it is critical for Delish-on-the-go coffee shop business owners to
represent performance and tasty things at fair rates in order to enhance client enjoyment, that
will assist someone to achieve a good repute in the long term. It is also critical for new
businesses, like Delish-on-the-go coffee shop, to protect ones fresh innovative concepts from
competitors by employing various tools like copyright protection, brand names, and patents,
among others (Eaton, 2018). As a result, new businesses can carve out their own niche in the
market by offering delectable cuisine from a variety of countries, setting people apart from ones
competitors.

TASK 2
P3.
People with the talents and competencies to make successful planning decisions for the
development of a social start-up could become excellent businessmen. Undertaking a study or
study into consumer tastes and inclinations aids in the design of improved strategies and
programmes in order to capture and impact the attention and purchasing behaviours of a big
amount of customers. Delish-on-the-go coffee business will also need to devise a schedule in the
prescribed sequence:
Executive Summary Delish-on-the-go is an unique company that
was founded with the goal of delivering tasty
dishes from many incentives to promote clients
from all over the globe. Fried noodles, tortillas,
Som Tam, Chilli pancake, and more dishes are
included (Kim and Park, 2018).
Company description An investor is entered the grocery business by
opening up a new coffee shop wherein clients in
London, UK can purchase a variety of culinary
products. Delish-on-the-major go's goal is to
make a lot of money and gain a lot of industry
dominance in the United Kingdom.
Market analysis Interior and exterior forces make up the
company ecosystem, which really is
complicated and unpredictable. These elements
could have a detrimental or good effect on a
coffee shop's company's operations, thus
owners must undertake SWOT and PESTLE
assessments in order to evaluate these affecting
aspects and suggest suitable recommendations
for change.
Financial protection Materials are a vital component that helps a

new endeavor expand and succeed in a quicker
amount of space. As a result, it is necessary for
Delish-on-the-go coffee shop to just have
adequate support, including such finances, in
order to obtain the necessary commodities for
carrying out business duties (Li, Jarvenpaa and
Pattan, 2016).
Benchmarking Prior to carrying out company's operations, it is
necessary to establish benchmarks for
proprietors and workers in needed to stimulate
them to put up significant contribution in
meeting their obligations. It instructs staff to
execute in accordance with international
specifications, resulting in increased client
experience.
P4.
Aside from finances, the survival and prosperity of a new venture likewise necessitates the
formation of efficient tactics and policies, which can only be done if an entrepreneurial has
appropriate abilities and expertise. As a result, in addition to making their new company
effective, founders must obtain the relevant qualifications:
Management skills- It is critical for a businessman to learn leadership qualities in order to
effectively organize and oversee commercial activities. For instance, allocating tasks to various
areas of activity that are likely to provide economic results in the nearest term. Leadership skills
may include providing activities and duties to staff. As a result, a coffee shop could quickly
accomplish development through the use of such abilities in a shorter amount of time (Lin,
2017).
Decision making skills- The economic outlook is complicated due to a number of
domestic and exterior variables that may influence an investor's plans to enter a fresh coffee
shop. This necessitates the presence of decision-making capabilities in a businessman, with
both the aid of that they may produce meaningful practices and processes to cope with these
influencing elements and manage their firm more efficiently.

Leadership skills- Various obstacles confront managers at various stages of an
organisation. Regardless of whether you're a solo contributing factor, the first supervisor, a
former partner, or something in between, there really are four leadership qualities users must
learn and practice. Managers in every organisation, irrespective of function, sector, or
geography, require certain eternal transformational leadership. However, as people advance in
your career and encounter huge problems, the manner you approach every leadership qualities
and whatever really has to acquire or emphasise will change. Since collective forces typically
provide a favourable outcome, businessmen must also possess managerial skills, allowing
managers to effortlessly obtain jobs performed from the workers by offering people with
adequate equipment on a constant schedule (Malecki, 2018).
Risk taking ability- Whenever people consider risk-taking in company, it may appear to
be a bit perilous initially. However, each investor's perspective and temperament play a role in
this. The first is likely to modification. Whenever anyone studies hard into a topic or who has a
series of poor encounters in the area, their perspective could be skewed. The latter, on the other
hand, is much less possible. However, it's critical to figure out how to make the most of your
finest individual characteristics. Taking chances entails putting yourself and the workers' better
attributes to work for the business performance. Due to the significant level of rivalry, in the
industry a risk component constantly exists, that has an impact on the long-term viability of any
organisation. As a result, a businessman must develop risk-taking abilities so that he or she can
cope with risky elements and ambiguity more effectively and efficiently.
TASK 3
P5.
Producers of Delish-on-the-go coffee shop must use diverse marketing platforms and
methods that are carefully mentioned hereunder, in order to convey knowledge regarding cuisine
goods to the greatest amount of people internationally.
Social media platform- It is a powerful system that allows businesses to easily access
and identify its potential clients as well as enlighten people about the many food items available
in addition to pique the curiosity and impact their purchasing decisions. Owners could simply
welcome guests from all over the country to experience the coffee shops using new media
platforms such as Facebook, Instagram, and Twitter (Montes and Olleros, 2019).

Mobile Billboards- It is indeed a significant impact that aids in attracting consumers'
attention to the coffee shop's goods & operations. The businessmen develop catch phrases,
emblems, posters, and other materials for this purpose so that they're being clearly identified in
the marketplace.
Personal promotions- It takes much longer to recruit these instruments, but they are
more trustworthy and efficient. Delish-on-the-go personnel individually contacted clients and
invited people to attend the coffee shops by delivering flyers, booklets, and inventories. This
will have a significant effect on client engagement and shopping decisions, making it a
lucrative instrument (Morris, 2021).
P6.
Delish-on-the-go must use successful advertising strategies and methods for both the pre-
launch and post-launch of the coffee business. Due to the huge amount of competitiveness and
the enormous and lot of local coffee shops with a wide potential clients, it is necessary for
businesses to spread the message about both the launch of a new coffee shop in order to generate
excitement amongst clients.
Pre-launch promotion- That's the starting point preceding introducing a prospective
coffee shop's grand opening. At this phase, businesses must put forth their great attempts in
creating the web pages so that they may offer proper data regarding its launching to the public,
as well as the goods & services they offer, as well as their advantages.
Launch- This really is the moment when a business owner hosts a grand opening where
the representatives from all outlets are invited to help disseminate the word about the new
coffee shop on the marketplace. Clients will become more interested in visiting a very coffee
shop if it is broadcast on televisions or advertised in publications. Quite an inauguration event
is a technique of communicating with consumers by responding to inquiries from the journalists
(Ratten, Ferreira and Fernandes, 2016).
TASK 4
P7.
Preparing a financial plan is important in order to determine facts regarding the quantity
spent on each activity whilst executing in order to satisfy the intended goal. It provides
information on the outstanding receivables in an organisational framework. It leads and assists

administration in allocating finances in just such a way that ensures a successful investment. As a
result, a cash flow forecast for Delish-on-the-go is necessary for the coffee shop's opening and
then after 12-8 months (Reficco and Gutiérrez, 2016).
Cash budget of Delish-on-the-go coffee shop before launch
Below is the cash budget that has been formulated to launch a new coffee shop near the
Hounslow Central Underground station
Particulars Jan Feb March April May June
Opening cash balance 0 -30852 -22015 -14108 36042 66856
Sales amount 0 42563 43526 43568 44124 44325
Beverage sales 0 12451 15000 13452 14528 15574
Gross sales (Total) 0 55014 58526 57020 58652 59899
Cost of goods sold
Raw material purchase 0 25000 28000 26000 25000 30000
Beverage purchase 0 3500 5000 3363 3632 5000
Total cost of goods sold 0 28500 33000 29363 28632 35000
Gross profit 0 26514 25526 27657 30020 24899
Cash flow after financing 10000 10000 10000 10000 10000 10000
Total cash inflow (A) 10000 5662 13511 23549 76062 101755
General and administrative
Workers salaries 15476 13754 13996 14255 14663 175
Management salaries 3400 3400 3400 3400 3400 3400
Advertisement 800 800 800 800 800 800
Bookkeeping 150 150 150 150 150 150
Insurance 250 250 250 250 250 250
Legal and professional fees 100 100 100 100 100 100
Misc. expenses 250 250 250 250 250 250
Total general and administrative
(Fixed) 20426 18704 18946 19205 19613 5425
Net profit or loss -20426 7810 6580 8452 10407 19474
Drawings 2000 3000 1600 2500 3500 3000
Total cash out flow (B) 42852 13894 13966 13253 12706 -11049
Net cash flow(A-B) -32852 -5232 1145 12796 66856 115804
Cash budget after launch-
Particulars July Aug Sept Oct Nov Dec
Opening cash balance 115804 165175 210899 247977 278168 351241
Sales amount 44658 45210 45325 46251 66000 90000
Beverage sales 15487 16421 16251 17452 35000 40000
Gross sales (Total) 60145 61631 61576 63703 101000 130000
Cost of goods sold
Raw material purchase 35000 40000 38000 45000 70000 80000