This report analyzes the launch of Delish-on-the-go, a new restaurant venture in the London market, offering a variety of cuisines to attract a diverse customer base. The report identifies the target market through geographic, demographic, psychographic, and behavioral segmentation, emphasizing the importance of understanding customer preferences. It also conducts a competitive analysis, highlighting key competitors and the need for strategic differentiation. The report outlines the tangible and intangible resources required, including financial, human, and intellectual assets, as well as the importance of securing intellectual property. Furthermore, it presents a credible proposal for the venture, including an executive summary, company description, market analysis, financial projections, and benchmarking strategies, providing a comprehensive overview of the venture's planning and execution. The venture's financial plan includes leasing a property, securing bank loans, and leveraging personal investments to establish the restaurant.