Deliveroo's Business Creativity: Strategic Analysis Using 6 Hats

This essay provides a comprehensive analysis of Deliveroo's business creativity, utilizing tools like the balanced scorecard and business model canvas. It examines Deliveroo's strategic agenda, focusing on business growth and value delivery to stakeholders. The essay also suggests improvements for greater value creation and compares Deliveroo's model with Airbnb, highlighting similarities and differences. Furthermore, it demonstrates the application of De Bono's Six Hats framework in evaluating Deliveroo's and Airbnb's business strategies, considering factors like objectivity, emotional bias, profitability, and innovation. The analysis includes references to relevant academic sources, providing a well-researched perspective on Deliveroo's business model and creative strategies.

Business Creativity

Deliveroo
 It is a food delivery company that has an online application where
restaurants and people use it to order food and it delivered by
Deliveroo. Using the balanced score card as a strategic management
and planning tool for a company. Deliveroo has been able to keep
track on its plan on growth and development. The balanced score
card for deliveroo has its focus on the organization strategic agenda.
In this case, it is important to note that the company strategic
agenda is growth of its business to be able to deliver on behalf of
many restaurants. A score card also is a mix of non-financial and
financial items.

Business Model
 The business model canvas has six principles for analysis. They include;
the universality, the firm should be universal and deliveroo is based in
over 200 cities. It should be different than other firms in the same
industry. It should be intuitive, simple, practical and actionable
(Scarborough, 2016)
 2. Demonstrate how value to various stakeholders is created by one of
the business models
 The business model canvas increases the value of stakeholders by;
making acquisitions that maximize the firm’s expected value. They also
do so by increasing the revenue base and decreasing or holding constant
the costs. They also do this by maximizing value of the assets and
adding assets used to acquire more assets. Value maximization can also
be done by implementation of the strategic plans that the firm has set.

Value creation
 3. suggest improvements that would result in greater value creation
for onr or other of the business models

 Without going into the details of the discussion about the definitions
of MB (it can serve as an object of independent research), we note
that, in our opinion, this concept cannot be reduced to an arbitrary,
enlarged representation of the basic mechanism of economic activity
of an enterprise (with such a broad interpretation of its meaning is
largely lost). It includes a number of specific and fundamental
business characteristics for each company:

Cont…
 The way in which available resources and processes are used for the
sustainable interaction of the mechanisms of creation of use value
and generation of profit, as well as ensuring sustainable competitive
advantages (DaSilva and Trkman, 2014)

Comparison of Business models
 4. compare one of the business models with the Airbnb case and
business model you attempted earlier
 There is no much difference between Airbnb and Deliveroo. They
both use the online platform where in Airbnb, the host is connected
with the traveler without owning any room.

Cont..
 However, the two differ in that one is community based, while the
other is a business model aimed at providing food deliveries to
customers from any of their required restaurants and hotels. (Bocken,
de Pauw and van der Grinten, 2016).

6 hats-de bono
 5. show how you have used the 6 hats' framework -de bono
 This is a framework that allows one a new way of thinking. It helps us
do one thing at a time. I have been objective with facts of innovation
and creativity like in Deliveroo. In the case of Airbnb, the founders
had to take into account the existence of emotional bias like anger
and fear. The red hat can influence the judgment of decisions either
positively or negatively. I have used it in prevention of illegal and
unprofitable businesses just like Airbnb and Deliveroo

Cont…
 The black hat prevents us from doing unprofitable or illegal
businesses. The yellow hat helps us to think positively and effectively.
The green is concerned with ideas and the blue is responsibility.

References
 Bocken, N.M., de Pauw, I., Bakker, C. and van der Grinten, B., 2016.
Product design and business model strategies for a circular
economy. Journal of Industrial and Production Engineering, 33(5),
pp.308-320.
 DaSilva, C.M. and Trkman, P., 2014. Business model: What it is and
what it is not. Long range planning, 47(6), pp.379-389.