Business Ethics and Responsible Management: Deliveroo Analysis Report

This report analyzes the business ethics of Deliveroo, focusing on ethical questions arising from its operations as an online food delivery service. It examines how the company might consider its role in society, identifies key stakeholders and their interests, and assesses the impact of ethical choices on other businesses. The report applies two ethical theories: consequentialism and deontology, to evaluate Deliveroo's practices. The report further explores the characteristics of an ethical leader and manager and provides a conclusion summarizing the key findings and recommendations. The analysis covers various aspects of business ethics, including advertising, confidentiality, sales practices, and pricing strategies, offering insights into responsible management within the context of a competitive industry.

Business Ethics and
Responsible Management

Index
Table of Contents
INTRODUCTION...........................................................................................................................3
TASK1 ............................................................................................................................................3
a)..................................................................................................................................................3
Why should this be explored as an ethical question...................................................................3
How might the company want to think about the role of business in society.............................4
The key stakeholders are and in what way they are affected.....................................................4
How ethical choices impact on other companies........................................................................5
b) Choose TWO ethical theories and demonstrate that you can apply......................................6
TASK 2............................................................................................................................................8
What makes an ethical leader and as an ethical manager to lead with high ethical standard.....8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Business ethics is define as ultimate goal which brings revenues and best part in industry.
Ethics are used by fulfilling needs of business to uphold ethics. This is define as companies those
who are conducting practices and policies. Here company are using this criteria in which leading
amount for dangerous children. This report is based on Deliveroo, who is transporting orders in
order to make online food delivery. This company is using delivery fee for commission charge
on their food products. Here organisation is building couriers by being self employee. The
purpose of this assignment to explore factors including ethical terms. The company is thinking
about the role of business society. Their having benefits which company opt by gaining. Here
examine stakeholders who are affected by outlines. Here leading in research by making good and
bad choices having negative impact on that. Their having theories which demonstrate ethics.
TASK1
a)
Why should this be explored as an ethical question
As a middle manager task company Deliveroo is providing products in online market.
The company is providing it by making wide in business range of products. In this ethical
explored company including many of the factors in using delivery by couriers. By using
perspective middle manager is working in company in leading with it on day to day basis by
providing food products to customers by making home delivery. This parcelling couriers in
packets are coming going on such trade by making extraordinary array on food items. Parcel
struggling is making job security by facing many of the consumer. Senior manager of Deliveroo
has to make free delivery. Their having brightly coloured plastic cover of food items. Online
shopping made by company Deliveroo of 10 items on routine orders by recreational placing
orders of products. Their laying trudging round of shops by making half price of parking.
Now a days company is delivering products by involving in huge competitive industry by
pushing 10 thousand couriers in a day. An ethical question is arrived on the basis of considerable
pressure on no employment protections. The packets made by company is made quickly and
cheaply as possible.

How might the company want to think about the role of business in society
In ethics, business role in society is widely spreading in communication. Internet and e-
mail is broadcasts in all over the world for looking after a role of business make in society..
Company is making delivery in providing food products by instantaneously for achieving
benefits from society to wide range of customers. The inventions are made by company in
breaking thoughts and enhancing quality of life. Here lives many of the peoples in making more
quickly than before. Countries are entwined by depending mutually for enhancing benefits on
supply and demand of product. Company is facing day to day challenges with respect to having
wide range of competitors in market. Deliveroo is tackling many of the environmental problems
in according to poverty and terrorism. Their creating endless synergies with laying human rights.
Their having market economy where company is increasing unite countries for delivering food
products. Here oversees new market operations by continuing multinational selling and buying
of products. The benefits made by the society in dealing with business are consider as under.
 Supply of goods and services which is opt by customers in fulfilling their wants.
 Making continuous development in laying new goods, services an d processes.
 Investing new technologies and building skills of employees.
 Company is creating new customers, suppliers, distributors and co-workers. They are
supporting their families in paying taxes and wages in buying goods and services.
 Deliveroo is building and spreading international standards by leading with online
marketing.
 Here spreading good practices in various areas such as environmental and making safety
at work place.,
 Society can gain many of the benefits by having businesses.
The key stakeholders are and in what way they are affected
Stakeholders are affected in business either by individual or organisation. They are
affecting by making business activities. The direct and indirect interest of customer in business is
contacted by daily basis. Their aim and objectives are not same as shareholders in business
because they are laying conflicts in business operations. Here having many of the stakeholders
are stated below.

 Shareholders: By involving in business they are interested in dividends and capital growth.
The shares which lie in business are not made by sole trader or by making partnerships. Here
company is affected by making growth of shares in market trends. Management and employees: here having shareholders who are interested in business
leading job security, prospects and pay. Deliveroo is affected by making interest in job
securities and prospects. Customers and suppliers: They are dealing by selling and buying of product and services by
company Deliveroo. They are affected by supplying products according to customer wants. Banks and other financial institution: Here company is involving in business which needs
money to enhance business operations. Deliveroo is leading in online marketing required
money which is lend by banks and financial institutions.
 Pressure Groups: They are affected by business in appropriately by acting area of interest
towards it. Groups are made by incurring interest in business criteria.
How ethical choices impact on other companies
Business ethics is running in area of corporate responsibility id order to legal and social
obligations conducted in ethical manner. The ethics which are faced by company in leading with
elements are honesty, integrity, trust, confidence and openness. The choices or decisions made
by company is order which is impacted po0sitively or negatively in an organisation.
Ethical advertising decisions: Company Deliveroo is having online shopping of products
with respect to increase customer base. The importance of ethical business is leading with
truthful portrays. Other organisation is misleading advertising of products which lay negative
impact on degrades of customers.
Ethical policies on confidentiality: Many of the organisation is involving in codes of
ethics by guarantee of confidentiality. Deliveroo company is dealing with private information in
improving customer wants which is helpful in building customer satisfaction that build
positivity.
Ethical sales practices: company is deciding in conducting sales by making effective
decisions which is affected by industries. Deliveroo is honestly disclosing positive and negative
impact on products and services. Other companies is baits customers by making good deal in
offering expensive merchandise by considering unethical business practices.

Ethical pricing strategy: Here other companies is choosing charge on consumer products
and services. Their impact is make on business ethics in order to limits exist in market. They are
based on raising prices with resulting costs which are associated with concept of marketing. Here
requires predicament which helps to pay certain customers. Their impact make on company
positively by raising costs that effort came on customers.
b) Choose TWO ethical theories and demonstrate that you can apply
Aim of ethical theory is to present and defend systematic answers. Their two basic
theories of ethics are Teleological theory and Deontological theory. In this, Teleological are
based on promoting good an d what value that act in moral rights in promoting. Their two types
are consequentialism and virtue ethics. Deliveroo company is leading with is theories in over
coming issues. Consequentialism is depending on moral rights based on solely on consequences
and their goodness. Virtue ethics are morally defined as good conformity of conflicts on certain
virtues. Deontological theory is based on depending morally in choosing right or wrong in
making conformity or conflicts occur in making moral duties and rights. They are sub divided in
Kantian and Rossi-an theory of ethics.
Consequentialism and Utilitarianism: This theory are subdivide in two form egoistic and
universally.
Egoistic consequentialism: Egoistic consequentialism is based on consideration by
dealing with issues which are affected by oneself and given group. They are fellows by citizen
and class. Their moral rights is depend on consequences in between individual or a group.
Universal consequentialism: It is depended on account of consequences with affected on
parties involved with having their moral rights. Here affection is made by people and sentient
beings.
Utilitarians:
These are those who are leading with only values of state and affairs. They are claiming
by actions which re inherent in moral values that are required and forbidden. They are helpful for
company Deliveroo for selecting good or bad, right or wrong with the use of state of affairs in
producing. They are leading with fundamental principles with the principle of utility. Business
employees are well being in valuing things for happiness and sentient by having value.
 They are attractive for appealing with mysterious and intrinsic values with having good
happiness.

 They are leading with mill of thinkings with kinds of happiness by Deliveroo employees.
 Their having intellectual pleasure by laying satisfaction to employees in finishing project
by Deliveroo. Company is dealing with long term friendship goals which examine by
fully satisfaction to customers.
 This theory assumes counting equally by considering questions and ascribed moral status.
Company is leading with interesting prominent with the sense of agents and duties are
experienced pleasure and pain.
They are of two types act and rule utilitarianism.
1. Act utilitarianism: It is implied by assessing right or wrong directly by viewing its
principles. Deliveroo is facing these rights with making moral actions by leading with
issues for welfare and utility. Their determination are made on the basis of choice courses
of action by best anticipating consequences which are affected by parties.
2. Rule Utilitarianism: These are those who are point in a manner to attempt developing
version by avert defined objections with classic version here their rights are justified by
basic principles of utility. Their having concrete situations rules by accepting in
producing best consequences by not harming other innocents. Their having greatest
utility or welfare which is provided to Deliveroo employees and customers
Deontology
This theory is easily understood by contrasting consequentialist theory. They are
holding available actions by making best in overall issues or consequences lie. Their rules and
rights are defined morally which are at least partially. Deliveroo company is using this theory in
order to claim on obligations occur by independent consequences lie.
 They are dealing in by not making harm to others.
 Prohibits constrain and suits to make good end.
 Their acts are ruled out in advance.
Their are of two types.
1. Kantian: they are exceptionalness and absolute which is not in making lie. In this,
company is leading with norms and principles.
2. Rossi-an: They are dealing with not making lie which is unless based on good reasons to
do so. In this, pro tan to norms and principles are considered. These are ruling with the
duties like helping others, keeping promises, non- injuries etc.

For making selection both theories are based on moral ethics which are leading witth
making right or wrong in dealing among other persons. Deontological is leading with special
relationships which are permitting to do more by having often interest in that. They are
neglecting wrong even could by other children. In consequentialism theory here describes
reasons from which to promote everyone good. From figuring out of both the theories company
Deliveroo like to choose consequentialism. The reason for opting this theory because in making
huge amount of products for delivering it by online marketing. The sources which are acceptable
in leading with neutral theory of consequentialism theory of approach. Their motive is to
maximise good practice in impersonal reasons. Company is facing day by day consequences
which are useful to resolve by permitting it by this theory.
TASK 2
What makes an ethical leader and as an ethical manager to lead with high ethical standard
Ethics are leading with desirable and appropriate values by individual and society. They
are dealing with purity of individual with an intention to achieve goals and objectives. The
guidelines are here in analysing what is good or bad with specific scenario. In this company used
to make relations among leader and manager. The ethics required to be a leader or manager is
having qualities are action, behaviour of leaders with having personality which drives unique
personality by respecting as an ethical job leader. Deliveroo company leader has many ability to
influence other for developing organisational goals. They are leading with qualities are consider
below.
Dignity and respectfulness: Here ethical leader or manager has medium followers in
achieving goals by listening effectively with subordinates by compassionate with them. They are
opposing their view points which implies on treating with them according to their values and
beliefs. In this Deliveroo leader is supposed to make respectfulness in commanding their team
member by giving orders in building their performnaces.
Serving others: They having ability to serve others in order to an ethical leader who are
showing interest with humane nature. Leader are supposed to be in a manner by being faithful
with other followers. Deliveroo company is dealing on day to day basis in order to make best
part on delivering products on online basis via internet by supporting to them.

Justice: The leader should by fair and just. Ability to treat with equally manner. Having no
personal bias with them. It is unfair way to treat some followers in different manner. Delieveroo
company is leading with day by day manner in order to opt quality for making justice in other
team members.
Community building: Leader of Deliveroo has quality to maintains community in order with
considering leaders by having their own purpose in making efforts in achieving goals and
objectives. They are building community with making friendly relations with their followers.
Company is leading with making efforts in relations to make best efforts in organisation.
Honesty: The person is to be loyal and honest with others. By having honesty he can make relied
on and depended upon in earning interest and respect from others. The circumstances faced by
leader in facts with critical and harmful which may not misrepresent facts. Delieveroo company
leader is leading with honesty in making delivery of products to their customers.
Focus of team building: The quality of Deliveroo leader is to foster sense of community with
making team spirit by striving in achieving goals. The benefits achieve by leader in concerned
with achieving benefits by completing entire organisational goals. Building team spirit is made
by leaders in order to motivate others in making focusing on gaining objectives. Deliveroo
company leader having business ethics in making team focus by motivating members.
Value driven in decision making: Deliveroo company is leading with leadership qualities by
ensuring in accordance with overall achievements decision with criterion implementation. They
are used to make focus on profits made by making online marketing. Decisions are made in
according to the values driven by leaders in order to examine company's policies.
Encourages initiatives: The employees are thrive and foolish which are lead by and ethical
leader in order to reward those employees. They are coming up with the purpose of giving
rewards to enhance their quality of work and performance with initiative ideas. Here somebody
is taking first step which is followed by followers. Leaders having initiatives quality to
encourage other followers in making complete focus on achieving goals and objectives.
Deliveroo company leader is consider by engaging their followers towards achievement.
Value awareness: Ethical leader is discussing values and expectation by placing themselves by
communicating regularly with a consistent understanding in company. They are leading with day
to day basis in making awareness about product by providing complete information in regarding

with product. Deliveroo company is leading with making awareness in product by providing
information to customers.
No tolerance for ethical violations: Leader is supposed to perform their operations by making
convenient right things with making high value of overlook on ethical violations. Company
leaders opt this quality in reducing negativity. Deliveroo company is competing with many of the
team members in reducing tolerance level of their followers which are leading with their ethical
violations.
CONCLUSION
From the above mention report it is concluded that company Deliveroo who is
conducting online shopping in wide area with making food delivery to customers by making
charge of delivery fee. This is classified by self employed who is building couriers business
model. As per the suggestion is provided to senior manager of Deliveroo is concluded that to
explore factors regarding their business society. The results opt by this report that which theory
is useful for company in reducing consequences and issues in them. From this research
maintained by company whose impact came on benefit choices made in a manner of good or
bad. Here include recommendations with an assessment criteria. This conclusion made on
looking after theories and demonstrating by finding positive of consequence theory which is
useful for business enhancement. The final report is their by making result in finding which
practice is bringing reflective style on having ethical leader or manager in that manner in order to
their ability and quality.

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Online
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