Detailed Business Plan for Deliveroo: Market, Operations, and Analysis

This report presents a detailed business plan analysis of Deliveroo, an online food delivery startup. It begins with an executive summary and provides an overview of Deliveroo's business details, including its founding, operational scope, and key personnel. The report then delves into the macro environment, utilizing PESTLE analysis to assess political, economic, social, technological, environmental, and legal factors impacting the company. A market and industry analysis follows, including STP analysis to identify target markets and customer segmentation. The report also examines Deliveroo's competitors, marketing strategies, and operational plans, including a SWOT analysis that highlights strengths, weaknesses, opportunities, and threats. Finally, the report provides a financial analysis, including profit and loss statements and revenue estimations, concluding with a summary of the key findings and recommendations. The report uses secondary data to create a comprehensive analysis of the company's position in the market.

Business plan

Table of Content
 Executive Summary.
 Busienss Details.
 Macro Environment.
 Market and Industry Analysis.
 Competitors Analysis.
 Marketing and pricing Strategy.
 Operation plan.
 Swot analysis.
 Financial Analysis.
 Conclusion
 References

Executive Summary
In this current report, it is based on business plan data information in which information collects on
secondary data base by including findings, overview, internal and external data information to create
better and presentable report. As the company is Deliveroo, is start up business venture is provide
online deliver services. The findings are scrutinize through mapping industry, market, pricing and
operation plan to implies certain methods Swot Anakysis, Break Even Point strategy, Pricing Strategy,
STP etc to gathered secondary as well as primary source of information.

Introduction
A Business Plan is conventional written
document which contains aims and
objectives of specific business. To
implement certain methods for attaining
goals and further time frame towards
further for accomplishment of goals.

Business Details.
Deliveroo is legally incorporated as Roofoods Ltd is an online food delivery start up venture that is
founded by William Shu in 2013 in London, England. It majorly operates two hundred locations
within United Kingdom, France, Netherlands, Belgium, Ireland, Spain, United Arab Emerities and
Kuwait. The company main objective to focuses on restaurant and hotel's kitchen where the
preparation of delivery meals. Deliveroo has faces many challenges in terms of services, quality in
food and other marketing operation system like operation, competitors overtakes market etc.

Cont..
The company is generating revenue $476
millions, workforce are 2,300 currently
working but self employed were 30,000
who tend to deliver courier services since
from 2016. The main key peoples are:
William Shu (CEO)

Macro Environment
A Macro environment is depicts about the existence in the economy where it is whole rather than in particular sector.
It mainly involves the assessment of gross domestic product, inflation, employment, spending and monetary and
fiscal policy etc. For Deliveroo, macro environment can creates an high impact of external factors to which Pestle
analysis helps to identify political, economical, social, technological, Environment and Legal.
Pestle Analysis:
Political: This factor consists about to rules and regulation formulate in order to corporate governance as per
country perspective. For United Kingdom, their political stability is determine of government where like of rule
of law, controlled or low corruption and effectiveness towards government policies.

Cont..
Economical: In this factors is majorly involves are connected within goods and services along with money. These
two aspect affecting business where these financial state of economy on greater level. There are some of benefits
like Interest rates, Exchange rates ,inflation and recession claims more demand and supply to effective used and
generates profit. In context of Deliveroo, some negative flaws are recession and inflation can occurs losses to not
attain competitive advantages.
Social: According to this factor, it indicates about society is continually changing overall structure. The one of
significant differences is growing popularity of social media. In United kingdom there is high advantages
platform for Deliveroo to select customer where more younger people. As many people are tend to use mobile
phones and computers in which Deliveroo services are online basis that can increase better work opportunity.

Cont..
Legal: According to last factor that examine for Pestle towards United kingdom is legal landscape. However, a detailed
discussion towards on legal environment highlight about legal laws like National Minimum Wages Act and other
Employment Laws consider to making systematic process. Similarly for Deliveroo venture can implies laws like
Maternity leave policy, minimum wage act and rights legally protected.
Justification:
As per above macro environment analysis for Deliveroo company helps to indicates about positive and negative aspect.
Factors are highlight on basis of external aspect which create an impact like Political and economical can be challenging
in terms of polices, taxation, recession and inflation to increase business growth. Some of positive factors would like
Technological, social, Environmental and Legal provide more business opportunities in competitive business outcomes.

Market and Industry Analysis..
In every business, there is requirement of target market that helps to identify specific market to select, customer and
positioning in competitive business. For Deliveroo company it is need to commence STP analysis
Segmentation: This is factor that defines about to target market through demographic an geographic base model.
Demographic consist about selecting customer on the basis of age, gender, religion etc while Geographical depicts
about to selects for assuring specific location towards business for attaining competitive goals. Deliveroo is select
their market in United Kingdom's food store, restaurant and hotels to pitch their services effectively.
Targeting: According to this factor it emphasis about to opting customer on the basis of their taste, preference and
affordability. As Deliveroo is approach customer who are food lovers and very much obsessed to order meal from
online services.

Market and Industry Analysis..
In every business, there is requirement of target market that helps to identify specific market to select, customer and
positioning in competitive business. For Deliveroo company it is need to commence STP analysis
Segmentation: This is factor that defines about to target market through demographic an geographic base model.
Demographic consist about selecting customer on the basis of age, gender, religion etc while Geographical depicts
about to selects for assuring specific location towards business for attaining competitive goals. Deliveroo is select
their market in United Kingdom's food store, restaurant and hotels to pitch their services effectively.
Targeting: According to this factor it emphasis about to opting customer on the basis of their taste, preference and
affordability. As Deliveroo is approach customer who are food lovers and very much obsessed to order meal from
online services.

Competitors Analysis
This is an marketing strategic management assessment that allows strength and weakness of current
potential competitors are presumes their business. It also consists to mapping tjose competitor's strength
and weakness which provide more information their capabilities and unproductive advantages to get
access in better way. As for Deliveroo, it is start up online food delivering services that initial stage
they faces difficulties to not getting profit from United Kingdom in year 2015. but after 2016,
Deliveroo get success by getting increases of sales as well as high customer engagement creates better
business productivity in competitive market.