Deliveroo's Business Strategy: Marketing, Customer Needs & Tech

This report provides an evaluation of Deliveroo's business, focusing on its B2B operations and marketing strategies. It identifies the needs, wants, and demands of Deliveroo's customers, emphasizing the importance of product, price, place, and promotion. The report also discusses Deliveroo's business philosophy and orientation, highlighting the significance of understanding customer needs to maximize profit. Furthermore, it explores the utilization of 4.0 technologies, particularly artificial intelligence (AI), to determine customer preferences and scale support. The key marketing technologies Deliveroo employs, such as advertising, content management, analytics, CRM, and social media, are also examined. The report references academic sources to support its analysis of Deliveroo's strategies and technology adoption. Desklib offers a platform for students to access this and other solved assignments for academic support.

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TABLE OF CONTENTS
• Evaluation of deliveroo’s business
• Needs, wants, demands of deliveroo customer
• Business philosophy and orientation
• 4.0 technologies
• Key technology deliveroo utilise in marketing
• REFERNCES

EVALUATION OF DELIVEROO’S BUSINESS
• B2B refers to a type of electronic commerce
which is used by companies to exchange products,
services of information between businesses.
• In this there is interaction between two business
and transaction is conducted between companies
such as wholesalers and online retailers.
• Deliveroo is using this to sale its product and
customers can get product easily.

NEEDS, WANTS, DEMANDS OF DELIVEROO
CUSTOMER
• There are four basic marketing theories are, product, price,
place and promotion. It is essential to identify need and
want of customer so that plans can be made accordingly.
• Product- it is important to make product after analysing
choice of customer. Managers of deliveroo are identifying
need of people by conducting survey and make product
accordingly.
• Price- price should be kept low to attract more people.
Manager of deliveroo are using penetration pricing
strategy in which prices are kept low to attract people.

BUSINESS PHILOSOPHY AND ORIENTATION
• It is important to identify need of customer and try to make products and provide services to people as per their
need.
• This helps in satisfying their need and more profit can be earned.
• Business philosophy means to focus on market situation and identify need of customer and make plans
accordingly so that company can earn profit.
• Business orientation includes four types i.e., Production, product, marketing and sales orientation.
• It is essential to determine choice of customer and make plans accordingly.

4.0 TECHNOLOGIES
• Nowadays, technology is changing and it is important
to apply new techniques so that need of customer can
be satisfied and it helps in achieving goals and
objectives of company.
• Managers of deliveroo company are using AI (artificial
intelligence) so that they can determine choice of
people.
• Ai help companies scale support through email, chat,
voice, messaging, voice platforms, SMS.

KEY TECHNOLOGY DELIVEROO UTILISE IN
MARKETING
• It is important to use technology in marketing because it helps in providing relevant information to people and
they are attracted.
• Managers of Deliveroo company is using technology like, advertising, content management, analytics, CRM
and social media.
• These are five technology which is used by deliveroo company to attract people and it helps in earning more
profit.

REFERNCES
• Matikiti, R., Mpinganjira, M. And roberts-lombard, M., 2018. Application of the technology
acceptance model and the technology–organisation–environment model to examine social media
marketing use in the south african tourism industry. South african journal of information
management. 20(1). Pp.1-12.
• Lalaounis, s. T., 2017. Design management: organisation and marketing perspectives. Routledge.