Comprehensive Business Model Canvas Analysis: Deliveroo Case Study

This case study provides a detailed analysis of Deliveroo's business model canvas. It examines key components such as key partners (riders), key activities (platform management, food delivery), value propositions (good food, convenience), customer relationships (self-service, personal assistance), customer segments (customers seeking high-quality food), key resources (platform, routing, algorithm), channels (app, website), cost structure (platform costs, rider wages), and revenue streams (transaction fees, commissions). The analysis highlights how Deliveroo structures its operations to deliver value to customers through its platform, emphasizing the importance of its delivery network and user-friendly interfaces. The assignment also explores Deliveroo's approach to managing costs and generating revenue through fees and commissions on orders.

Business canvas model of Deliveroo company
Key Partners
Riders are the key partners of the
Deldeliveroo company
Key Activities
 Platform
management
 Restaurant
management
 customer
acquisition
are the key activities
that help the company
to increase its value
Value Propositions
 Good food with the best
quality from the favorite
restaurant at the door of the
customers
 Provide hurdle free
delivery of the food is one
of the thing that create the
value of Delveroo
company.
Customer
Relationships
 Largely self
services
 Self services and
personal assistance
provided by company to
give the best service and
to make relation with their
customers.
Customer Segments
 Customers who look
for the high quality
food and restaurant for
consumption at home.
 Good restaurants of the
country.
Key
Resources
 Platform
 routing
algorithm
Channels
Delivero provide the
tablets for the order
management and also
customjes can place order
through the deliveroo
copmpany app and
website both.
Cost Structure
It uses platform cost structure and based on the hourly wages of then riders who
deliver the food to the customers.
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