Organisational Theory and Practice: Deliveroo Case Study Analysis

This report provides a comprehensive analysis of Deliveroo's organizational theory and practice. It examines the management style and functions of the CEO, highlighting the use of participative management and key management principles like division of work and unity of direction. The report evaluates change management strategies, emphasizing Deliveroo's adaptability to market demands and the adoption of a clan culture to enhance employee performance. Furthermore, it explores the democratic leadership style implemented to enhance effectiveness, discussing the effects of power, influence, and conflict within the company. The report also identifies the types of motivation used, particularly Maslow's theory, to boost employee morale. Justifications are provided through corporate examples and literature, concluding with recommendations for further improvement.

Organisational Theory and
Practice

Table of Contents
INTRODUCTION................................................................................................................................3
MAIN BODY.......................................................................................................................................3
Management style and functions of management used by CEO of the retail firm..........................3
Evaluation of any change in organisational strategy for achievement of high performance and
organisational culture being bought up in the given organisation...................................................3
Leadership style being implemented in the organisation to enhance its effectiveness....................3
Effect of power, influence and conflict at the chosen company......................................................3
Types of motivation used at selected firm.......................................................................................3
Corporate examples and literation for justification.........................................................................3
RECOMMENDATIONS......................................................................................................................4
CONCLUSION....................................................................................................................................4
REFERENCES.....................................................................................................................................5

INTRODUCTION
An organisational theory refers to various tools and techniques used in an organisational
structure that dedicates its efforts towards delivering professionalism and proper coordination in
respective tasks being produced by various individuals working in the workforce. With light to the
fact that, not any specific or fixed theory or principle being adopted by the managers of the firm
could get the desired results to the business firm over the period of time (Banfield, Kay and Royles,
2018). Therefore, there is a need of regular alteration or modifications in respective principles and
theories being regulated in an organisational structure for completion of desired aims and
objectives of the business firm. In this present report, Deliveroo that is an online food delivery
company. The respective company majorly operates in England, UK origin and was founded by
William Shu in year 2013. Presented report will dedicate it attention towards evaluating and
analysing management styles and leadership approach to regulate effective working of the business
firm (Leong and Hazelton, 2019). With addition to that, this report will also includes change
management strategies implemented in the organisation as well as various motivational techniques
used by managers for keeping moral of various staff working in the company boosted. Lastly,
justification and effect of power, influence and conflict situations are being highlighted in this
document.
MAIN BODY
Management style and functions of management used by CEO of the retail firm
Management style refers to the method in which all activities being produced by each
individual staff working in the firm is being produced and being given direction towards completion
of desired goals and objectives of the workforce. Considering current business environment
wherein, managers and leaders of the business firm has not only to deal with dynamic business
environment but also have to deal with high intensity competition while operating in given
marketplace of the company. In regards to chosen company i.e. Deliveroo, Will Shu who is the
current CEO of the company, dedicates company's best resources of the firm in order to determine
suitable management style to be operated in the respective business firm (Lucas, 2019). By looking
at the current business situations and by evaluating trending needs and demands of various
individuals available in the given business market, CEO of the firm chooses Participative
management styles to regulate respective operational activities of the business firm.
Management style (Participative management)
In this type of management style all members of the company actively take part in

operational proceedings of the business firm. This type of management style helps in ensuing
proper guidance to respective individuals working in the business firm and avoids any sort of
wastage of valuable resources of the business firm. In regards to chosen company i.e. Deliveroo,
managers of the firm by adopting this management style are able to bring in effectiveness of work
being produced by various individuals working in the firm and by actively participating in daily
decision making of the firm, managers of company are able to analyse specific challenges or issues
that are causing loophole towards attainment of desired objective of the workforce (Makgato and
Mudzanani, 2019). With addition to that, respective firm is also able to regulate in uncertain
business environment by undertaking various innovative approaches which adds to delivering
unique products and services of the company, hence providing competitive advantage to the firm.
Principles of management used by CEO of Deliveroo
Out of various principles of management, some of the major principles used by CEO of
chosen company are as follows:
 Division of work: This helps in avoiding wastage of resources while operating firm's
business activities.
 Initiative: This helps in ensuring positive working environment of the business firm,
ensuring all motivational need of various staff working in the business firm.
 Unity of direction: This principle dedicates its resources towards shaping all efforts being
produced in the organisation towards same/desired directions.
 Discipline: This principles helps in setting up proper code of conduct, while performing
respective operational tasks in the workforce.
Evaluation of any change in organisational strategy for achievement of high performance and
organisational culture being bought up in the given organisation
Change management strategy refers to various tools or techniques being used in an
organisational structure to bring in changes effectively in an organisational structure. Considering
current dynamic business environment managers of the firm, in order to ensure effective working of
the firm and support better goodwill of workforce in its given marketplace, makes regular changes
in its strategies and plans. In contrast to chosen business firm i.e. Deliveroo, as by looking at the
stats of the company, it is ten times larger as it was a year ago. Previously company operated in 3
cities with total count of 80 employees and now currently it has more than 1000 employees
operating in more than 12 countries and 130 cities as well as has a network of about 20,000
restaurants (Newberry, 2020).

The only reason for success of the organisation was focusing on adopting to new trending
demands of customers and technical innovation in its operational area and application development
of the company. Due to which company was able to accomplish desired goals and objectives,with
ensuring effective utilisation of valuable resources of the business firm.
Organisational Culture
In the respective organisation, managers and leaders of the firm opt for “Clan culture” in its
organisational structure. This type of organisational culture helps in enhancing performance of
respective individual working in a business firm, through offering high collaborative work and
motivated environment in an organisational structure.
Influence on employees
 Enables to boost-up performance of respective individual working in the company.
 Results in presentation of quality management techniques enabled in an organisation.
 Increases positivity of employee towards respective plans and strategies being developed in
the workforce.
Leadership style being implemented in the organisation to enhance its effectiveness
Leadership styles refers to leader's characteristics behaviour when indulged in directing,
motivating and managing as well as organising workforce operational activities. It is being said that
effective leader of a business firm posses the ability to effectively handle any business situation and
also ensures effective operations of the firm considering expensive competition in the business
environment. However, it is an important task before various leaders of the company to ensure
choosing correct leadership style being operated in a business firm. With relation to selected
business firm i.e. Deliveroo, concerned departments of the operational firm adopts “Democratic
Leadership style” govern all respective operational activities in an organisational structure. It helps
managers and leaders of the to operate in respective business environment of the firm effectively,
ensuring quality of services and products being delivered by the company to respective company's
customers (Peretz, Fried and Levi, 2018). With regards to democratic leadership styles, it helps
bring in efficiency of work being produced in an organisational structure by ensuring proper
monitoring up of respective efforts being produced by each individual working in the business firm.
By evaluating dedicated efforts of this approach, it helps in diving professionalism of effort being
produced by respective individual by applying appropriate motivational techniques and by
considering point of view of various staff working in the firm, it is also able to extract innovative
ideas fro various employees working in the workforce.

Leadership style in a specific business organisation highly impacts performance of various
individuals working in the organisational structure. In regards to chosen company, managers and
leaders of the firm are able to implement respective plans and strategies by using such type of
leadership style i.e. Democratic (Wu, 2017). It enables firm to get innovative ideas from various
staffs working in the workforce and also by listening to various feedbacks collected from respective
staffs working in the firm, every individual working in the company feels motivated and their
efforts are boosted towards completion of desired objectives of the company by ensuring effective
utilisation of valuable resources of the workforce. With addition to this, democratic leadership style
enable firm to formulate flexible plans and strategies, that protects firm against all sort of
uncertainties present in working environment of the firm and also by monitoring every effort being
produced in the firm, managers are able to bring in professionalism of work being produced in the
workforce.
Effect of power, influence and conflict at the chosen company
Power: refers to the potential or actual ability of an individual to affect behaviour of other. In
organisational sense, it refers to conduction of respective activities in a business in relation with
controlling operational work in an organisational structure. It is an inclusion of dividing up of
various work of an organisation to various departments of the firm and regulating different
operational laws as per it.
With relation to chosen firm i.e. Deliveroo, by keeping all activities of the firm in proper
control, managers and leaders of the firm are able to establish sense of coordination of effort being
produced in the organisational structure and enables firm to utilise their valuable resources for
completion of desired objectives and goals of the company.
Conflict: It refers to any unproductive activity which is caused in an organisational structure
that ultimately results in loophole towards attainment of desired results of the business firm. There
are many reasons of a business firm being in a conflict situation such as disapproval of any strategy
or policy being implemented by managers or any higher authority of the business firm or could also
be due to any personal reasons of various individuals or staffs working in an organisational
structure.
In context to chosen organisation, this or related situations causes hind-rant towards
attainment of desired objectives of the firm. Therefore, managers and leaders of the firm in order to
ensure smooth running up of a business enterprise, avoids such situation by keeping a controlled
regular check/monitors on daily operational activities being produced by respective staffs working
in the workforce.

Influence: It is termed as the ability to turn any negative or unsupported view point of an
individual working in an organisational firm. In the process being various strategies and plans are
being dedicated for getting support of staff working in the workforce and proper communication is
being setted up briefing about the importance of change or a policy that a manager or leader desired
to implement in the working structure of the business firm.
In regards to selected business firm, managers of the firm undertakes such activities in its
working structure, this helps in ensuring positivity of respective individual towards effective
working of a business firm. With addition to that, this helps in keeping moral of every individual
working in a firm high and acts as a motivational boost to respective staffs working together
towards attainment of common objectives of company.
Types of motivation used at selected firm
Motivation refers to technique of boosting up of moral of respective individual working in a
business firm. It is a very common tool that is used by management department of almost every
company for ensuring healthy as well as secured working environment of the business firm and also
enable managers of the firm to successfully implement respective plans or strategies in the
operational firm (Simamora and Fathi, 2019). In respect to chosen company i.e. Deliveroo,
managers of the firm uses Maslow's theory of motivation to ensure effective motivational
techniques to various individuals working in the organisational firm.
Maslow's Theory of Motivation
Maslow's is theory which is based in extracting best of the abilities from respective
individuals working in an organisational structure. It concentrates its respective efforts towards
providing various employee of the firm ensuring delivering up of basic needs in an organisation. It
is an inclusion of various elements;
Self-actualization: It relates to desire of becoming at the desired position for an individual.
Esteem: This elements relates to getting sense of respect, esteem, status and similar needs of
an individual in working structure of an organisation.
Love and belonging: It refers to fulfilment of personal relation in an organisation.
Safety needs: It refers to providing safe working environment to respective staff working in
the firm, in which it could keep its point of view in planning structure of the business firm.
Physiological needs: It refers to fulfilment of basic needs of various individuals working in
an organisation such as providing food, water, air and many such related needs.

Corporate examples and literation for justification
As per view point of Julian Birkinshaw, company Deliveroo, is being recognised as the
most popular food delivering company in specific regions of UK. With its increasing revenue of the
operational firm, its had became the source of attraction to various investors and stakeholders of the
company in not only domestic market, but also in international marketplace of the company. With
extension to its, rolling over company's previous annual report, where the company was no where t
b in top 100 food delivery company in its given market. Leaders and managers of the firm with
their extensive research programs and pure dedication were able to keep the pace and survival of the
company and enablers company to survive in its lowest times (Deliveroo: Delivering quality, 2016).

RECOMMENDATIONS
On the basis of the presented report, some recommendation that is to drawn out to the
respective company are as follows:
 It is to recommended to business firm to use more and more innovative technologies, as due
to it firm profits showed rise while used previously.
 It is suggested to company that, more concentration in establishing communication between
production and operational department should be made, as there are various wastages of
material being reported previously.
 Managers of the firm are recommended to bring in more flexibility in company's planning
structure, it would be helpful to the firm to operate in its dynamic business environment and
also builds strong potential to fight with its competitors in given marketplace.
CONCLUSION
From the above analysis of the report, it could be analysed that bringing in changes in
organisational policy as well as strategy plays a vital role in ensuring long term goodwill of the
business firm in its given marketplace. Managers and leaders of the chosen firm uses various
management and leadership styles that helps firm to function effectively in its uncertain business
environment. With addition to that, analysis of importance of providing motivation to respective
individual staff working in an organisation, enables managers of the firm to implement respective
plans and strategies to accomplish desired goals and objectives of firm in its given marketplace.

REFERENCES
Books and Journals
Banfield, P., Kay, R. and Royles, D., 2018. Introduction to human resource management. Oxford
University Press.
Leong, S. and Hazelton, J., 2019. Under what conditions is mandatory disclosure most likely to
cause organisational change?. Accounting, Auditing & Accountability Journal.
Lucas, D.A., 2019. Wise men learn by others harms, fools by their own; Organisational barriers to
learning the lessons from major accidents. Revival: Safety and Reliability in the 90s
(1990): Will past experience or prediction meet our needs, p.50.
Makgato, M. and Mudzanani, N.N., 2019. Exploring school principals’ leadership styles and
learners’ educational performance: A perspective from high-and low-performing schools.
Africa Education Review, 16(2), pp.90-108.
Newberry, S., 2020. Policy conflict: The influence of fiscal targets on reform of New Zealand's
natural disaster fund. Financial Accountability & Management, 36(2), pp.189-206.
Peretz, H., Fried, Y. and Levi, A., 2018. Flexible work arrangements, national culture,
organisational characteristics, and organisational outcomes: A study across 21 countries.
Human Resource Management Journal, 28(1), pp.182-200.
Simamora, R.H. and Fathi, A., 2019. The Influence of Training Handover based SBAR
Communication for Improving Patients Safety. Indian journal of public health research &
development, 10(9).
Wu, C.H., 2017. Riskiness and management style as predictors of Taiwan domestic mutual fund
performance.
Online
Deliveroo: Delivering quality, 2016. [Online]. Available through:
<https://www.london.edu/think/diie-deliveroo-delivering-quality>