This report provides a comprehensive business strategy analysis of Deliveroo, a leading online food delivery company. It begins with an introduction to business strategy and then delves into the macro environment using the PESTLE analysis to examine political, economic, social, technological, legal, and environmental factors impacting Deliveroo. The report then assesses Deliveroo's internal environment and capabilities, highlighting strategic capabilities and applying the VRIO/VRIN model to evaluate resources. Porter's Five Forces model is applied to evaluate the competitive forces within the food delivery market. Finally, the report culminates in the interpretation and devising of strategic planning, including tangible strategic priorities and objectives, and a set of valid strategic directions, objectives, and tactical actions to improve Deliveroo's competitive edge and market position. The conclusion summarizes the key findings and recommendations. This assignment showcases a deep understanding of strategic management principles and their application to a real-world business scenario.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
