Deliveroo: Globalization, Ethical Considerations and Market Entry

This report provides a comprehensive analysis of the global business environment, focusing on Deliveroo's internationalization strategies, ethical considerations, and market entry challenges. It examines the concept of globalization, key driving factors, and their impact on businesses, highlighting both benefits and challenges. The report also applies theoretical models to evaluate ethical and sustainable factors that Deliveroo must consider in the international market, identifies key barriers to entry and operation, and discusses effective decision-making methods in a global context. Furthermore, it justifies potential routes for Deliveroo's international expansion, weighing the benefits and challenges of each, and suggests an optimal approach for entering new markets. The analysis concludes by emphasizing the importance of globalization for brand recognition and market expansion, while also acknowledging the barriers and cultural considerations that must be addressed for long-term success. Desklib provides access to similar assignments and study resources for students.

Global business
environment

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Explain the concept of globalisation and identify the key factors which drive this process..1
Critically analyse the impact that the above factors have upon the global business
environment in terms of benefits and challenges for businesses............................................3
CONCLUSION................................................................................................................................4
PART 2............................................................................................................................................4
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................5
Apply appropriate theoretical models....................................................................................5
Using specific examples, provide a critical evaluation of ethical and sustainable factors that
the organisation has to consider in the international / global market.....................................6
Identify the key barriers for entering and operating in international markets,.......................7
Different methods for decision making can work effectively in a global context.................7
Justify the route through a business can move to other country with its benefits and challenges
after that suggest a one of best route that company can use to move in market...................8
CONCLUSION................................................................................................................................9
References:.......................................................................................................................................9

INTRODUCTION
Internationalization is known as the method or technique of enhancing them commercial
business in the market area beyond the national boundaries with the major assumption of
creating the association with every of the function of business as well. Moreover to this it can be
understood that internationalization functions as the initial growth in the technique and process
of the production of services as well as merchandise add the international stage. Enhancement in
the commercial business in the global market area that provides support in the development as
well as growth in several different elements which are global, technology, economy, culture and
various more. So in order to conduct this report the commercial business is taken as deliveroo.
This organization basically function in the global market area and it provides the facility of food
delivery services through their consumer base. The organization situated in the London United
Kingdom and it basically functions in more than 10 countries around the world. In addition to
this the respective report is separated into 2 components in which it will cover about brief
description regarding the external determination and also the driving forces as well as strategic
challenges which are the driving force of the global business environment (Tunay, Yüksel. and
Tunay, 2019). In addition to this it will also include about the impact of the latest digital
technology on the operations of the business as well. Apart from this the another part of this
report will also cover about the sustainable as well as ethical internationalization on the
respective organization with the assistance of several models and theories as well. Together with
this the brief explanation of several route of tapping into the international market area that the
commercial business can opt at the time of launching the functions of the organization at the
worldwide stage.
MAIN BODY
Explain the concept of globalisation and identify the key factors which drive this process.
This basically refers to the importations and significance after the decline in the several
economy around the globe which is basically getting more link and several different boundaries
of the nation did not keep as blessed as it was before. In addition to this connection of the trade
as well as economy together with the country is now becoming more global and broad and there
are several give as well take ideas among the cities and around the international market which
basically enhanced and due to this the revolution in the latest tech took place in with several
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components and growth initiated to be understood by all. Some components which are briefly
mentioned
 Market - These factors offer several different spoke to the local area of the market that
also give the major opportunity to the commercial business that is important for the
business at the time of functioning the enhancement of the organization into the
worldwide area of the market (Sinha, and Chowdhury, 2021). The respective organization
can also attain the large share of the market in which they are functioning that will assist
them in their long term success as well as growth in their new market area as well. In
addition to this it is also very essential for all the managers as well as top level leaders of
the commercial business in order to examine the preferences and desires of there
purchasers so that the respective business can provide top level facilities in accordance to
the requirements of the market. In order to earn large profitability as well as major market
share this function is very beneficial for the organization.
 Competition – This has been evaluated that few of the commercial organization are there
in the world wide area of the market that are offering and providing the services as well
as goods to their consumer base which are similar and because of this type of
globalization this has been identified in which the rivals and competitors in the universal
market is increasing day by day (Shukla. and Pattnaik, 2019). Moreover to this rivalry
and competition in the international market area back impacts the commercial business to
function their operations as well. The respective organization is basically paying more
concentration in functioning in the worldwide market that shows that they are also trying
to avoid the encountering of large competitiveness in the market area.
 Environment – The crucial component which supports the commercial business in
analysing the atmosphere forces where the commercial business is performing the
activities and practices effectively and efficiently. Moreover to this it basically
understood as few of the components of the commercial firm such as technological,
social, political and many more. In case of the respective organization the business is
required to pay more concentration on the atmosphere of the business in which they are
functioning so that management can enhance the making of strategies and techniques
more effective and efficient that shows the long term success as well as growth as well as
achieving the edge over the competitors of the respective organization for the long period
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of time in the market area effectively as far as efficiently. In addition to this growth as
well as development of effectual strategy in the commercial business provide support to
the company in increasing the level of sales which will ultimately lead to their
enhancement in the profitability as well (Rao, 2019).
Critically analyse the impact that the above factors have upon the global
business environment in terms of benefits and challenges for businesses.
The concept of the internationalization is associated to the productivity and performance
of the functions of the commercial business firm having enhance level of efficiency as well as
effectiveness through enhancing the strategies and techniques as well. These activities provide
support to the commercial business in performing the work in the suitable as well as sustainable
manner so that the organization can appropriately establish itself in the new market area outside
local market as well. In addition to this it has also been detected and identified that behror
various issues as well as challenges which are encountered by the respective organization in the
market area in which they are planning to scale their operations. Few of the problems and issues
which are faced by the respective organization is described below in brief.
 Loss of cultural identity – The commercial enterprise required to perform their activities
with the people that belong to several different culture and because of existence of
different trend in the global boundaries (Michael, Reisinger, and Hayes, 2019). So this is
involved and at the time when performing the functions of the commercial business in
few countries. Executing As well as determining the different culture of different
countries is known to be the suitable trend. Moreover to this commercial enterprise are
required to enhance their policies of the workforce in the effective and suitable ways so
that the organization can accomplish the task and goals with more performance and
productivity. In relation to appropriately function the operations of the organization then
management is required to suitably alter the products as well as services in accordance to
the desires as well as preferences of their consumers.
 Entry fees – This is important for the respective organization in order to provide suitable
fees of export at the time of performing the functions of the organization in the
collaboration with the domestic businesses in the Newmarket area. Gaining large revenue
is the main objective of the respective organization for scaling the operations in the new
country. The legal authorities of the particular country can also ask for some fees in order
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to allowing the organization to performed their practices in their country. In addition to
this it basically influenced the margins of profit of the commercial business in the
negative way as this gives the result in enhancement end a performance of values of the
commercial business in to the New market area (Khandelwal. and Barua, 2020).
CONCLUSION
From the report it has been concluded that internationalization or globalization has
provided the support to the nation in order to integrate there economy with the other nations
across the globe and because of this it has decline the problems to perform their activities of the
business and enhance the practices of economy with it. Moreover to this there are several types
of barriers which can enter the functioning of the organization that are change in culture as well
as higher fees of functioning into the new country which can decline the margins of the
organization and enhance the cost as well. In addition to this globalization is very essential for
the respective organization in order to enhance the goodwill and brand recognition around the
globe which will assist the organization in increasing the level of consumer base and there are
several elements of the internationalization which can drive this procedure effectively as well as
efficiently which will lead to the long term stability as well as growth of the respective
organization in to the Newmarket area as well as into the existing one.
PART 2
INTRODUCTION
Majority of the commercial enterprises have the main objective to enhance the operations of
their organization in the new market area in order to possess success as well as sustainability for
the long period of time in the market. Effectual way where the enterprise is needed to focus on
investing more and more funds in order to launch their business into the another nation with
having the goal of increasing the level of profits and also gaining the suitable return on the
investment (Khan. and Ebner, 2019). In the following section of this report will involve about
several different models and theories that are in relation to scaling of the functions of enterprise
into the global market area and it will also cover about several different ways in which the
respective organization can expand its functions around the world effectively and efficiently. At
last will also include a brief suggestion regarding the suitable way for the respective organization
in order to enhance its operation into the global markets.
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.
MAIN BODY
Apply appropriate theoretical models.
Provided below is the suitable theory and model for the respective organization is described.
 Structure: it basically states that how much organised business is. In addition to this it is
important for the respective organization in order to pay more concentration on several
different composition of their management where the employees or the management of
the respective company can evaluate and determine their responsibilities as well as job in
an effective as well as efficient manner possible (Hu, and Kee, 2022). The business is
required to enhance the effectiveness and efficiency of its structure all the departmental
structure that usually beer proper as well as during existence of several different divisions
all the international as well as have broad stage.
 Strategy: Management of respective organization can enhance and utilise the suitable
strategy plans that can assist to enhancement in the profitability of the organization. This
is also crucial for the managers of the leaders of the business in order to enhance the
policymaking that will support the company in achieving their long term objectives as
well as aims which will lead to the company getting the edge over their rivals in the
market area as well.
 System: Management of the business is highly concentrated on working and utilizing the
large as well as advanced technology in association to function the operations of the
organization in a proper as well as efficient way add the international stage (Horak, and
Park, 2022).
 Skills: Leaders as well as managers or the upper level management of the respective
organization are paying more concentration on offering the workforce of their
organization assume table campaigns of training and development in order to make them
more talented as well as killed that will assist them in accomplishing the goals and targets
of the organization in a suitable as well as efficient manner. This will also assist in
increasing the level of motivation among the working members of the organization in
order to enhance its performance as well as productivity level achieve it.
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 Staff: The higher level management of the respective organization focused in enhancing
the level of productivity and performance among their workers which will assist them in
increasing their motivation and encouragement level as it will lead to the enhanced
productivity in order to accomplish the long term goals and objectives of the organization
in the most suitable effective as well as efficient way possible this will also assist the
company in positioning hits long term sustainability and success in the new as well as
existing market area.
 Style:. The companies rising and implementing several different types of leadership
styles in accordance to the requirement of specific circumstance but the management is
basically using democratic leadership style in which they offer all their workers and equal
opportunity to represent their ideas and innovative thoughts in order to accomplish the
long term targets as well as goals of the organization which will lead to the enhancement
in the encouragement level of the workers as it will basically need to their enhance level
productivity to accomplish them (Gupta, and Minai, 2019).
 Shared Values: Leaders or management of the company are basically accountable for
functioning and implementing the strategy towards achieving their mission and vision
start basically provide suitable direction to all the employees that are working in the
company and effective and efficient way at the international stage.
Using specific examples, provide a critical evaluation of ethical and sustainable factors that the
organisation has to consider in the international / global market.
This basically focus in enhancing and developing the workers and staff of the commercial
business for the purpose of possessing the achievement in the functions in the suitable way that
assist in to the capability of achieving the objectives and goals of the commercial business.
Moreover to this through evaluating few of the ethical components that supported any
commercial business in there smooth functioning dad basically have the purpose together with
accomplishing the long term establishment and sustainability at the worldwide stage. The several
things that provide help to the resources and assets of respective organization which involves
human resource, effectiveness and efficiency of proportion together with appropriate promotion
of the products and services as well as of the employment of the. This provides the contribution
in encouraging the consumers and also effect more staff in order to perform more appropriately
in achieving the targets in task in the effective manner. At the time when several highly talented
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as well as skilled workforce are inclined towards innovation as well as creative techniques and
methods of marketing then this will assist them in permitting the consumer to inclined more
towards the business that r offering them extreme responsibility as well as major positioning in
the new market share (Gogokhia, and Berulava, 2021)
Identify the key barriers for entering and operating in international markets,
Here are few of the issues and barriers that are encountered by the respective organization at the
time of expanding the operations in the global market area and those barriers are described will it
brief.
1. Political barriers - As several different nations various type of laws and regulation and in order
to set and launch the operations of the business it is complex process to evaluate and understand
the regulations and rules and this is also crucial for the respective organization to work in
accordance to those rules as well as different set of regulations that they need to abide in order to
smoothly function the operations of the business there without facing any legal consequences
(Das, and Kundu, 2018)
2. Lack of cordination - At the time when functioning add scaling up the operations of the
business into the new market area which is specifically situated in another nation then the
management of local market area need to work with the coordination because this is crucial that
members of the organization are basically possess the similar platform which are updated with
current methods and procedure so it requires suitable interaction with regular interval of time
among each other for the long period of time.
Different methods for decision making can work effectively in a global context.
The technique of enhancing the determination the choose an option are managed through
implementing them in accordance to accomplish the objectives and targets of the company. In
case of establishing the long term success and stability this is very crucial for the business in
order to justify the way by that the management can make suitable and appropriate decision
regarding the scaling up of the operations and functions of the business at the global stage. Few
of the elements that influence the process of decision making are mentioned in brief.
 Decision Trees: In context to monitoring and evaluating the outcome of taking several
crucial decisione this procedure can be implemented by the respective company. In
addition to this this also provides support to the company in functioning on the activities
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that are suitable and appropriate for the business in the international market reach (Bag,
2018)
 Collaborative Working: Performing in the specific we can develop the influence in
the process of decision making and this can also be represented that the functions as
well as operations in the departments of the organization has supported them in order
to complete the practices in an effective and efficient way through taking suitable
decisions. This is also suitable I understood that the teams of the organization are
performing with more coordination and corporation that leads to the innovative and
creative opinion of the workers for the betterment of the organization as well. Also
several members in the company have various type of the thinking which leads to
taking the efficient as well as effective decisions for the betterment and enhancement
of the organization.
Justify the route through a business can move to other country with its benefits and challenges
after that suggest a one of best route that company can use to move in market.
1. Exporting - This is understood as the technique through which a commercial business can
expanded production of goods and services into the another nation globally. This has also been
considered as one of the suitable way of typing into the international market as because of this
commercial businesses can enhance their sales without launching their own concerns. In addition
to this and also supports them in accomplishing the edge over their competitors in international
marketing and in relation to the respective organization management can export their product
and services by which they can scale their operations of the business in to the Newmarket.
2. Joint venture - It refers to the definition of the business that have in a through 2 or more than 2
commercial businesses together. Management of the respective organization can also utilise this
method of joint venture with the enterprise and another country or functioning the practices of
the business in the worldwide market area. So this has supported the organization in minimise in
the expenses as well as last together with that evaluation and expansion in the new international
market area (Andresen, and Bergdolt, 2021)
So in accordance to the above topic this has been recommended to the respective organization in
order to opt for joint venturing as it requires low amount of capital in order to expand the
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operations of the business into another nation as well as it increases the brand recognition and
goodwill of the organization into the new global market area effectively as well as efficiently.
CONCLUSION
From the above reported It has been included that commercial businesses extremely
concentrated on the expansion of the organization into the new global market through several
governance, trend, leaders as well as cultures. Moreover to this from the above report it has been
understood that the evaluation of data and information for the betterment and long term success
and security of the organization which is needed to be there add the global practices as well. So
there are several methods through that commercial enterprise can scale their operations into the
international market. Moreover to this opting for the suitable route in which the commercial
business can scale the functioning into the new worldwide market it’s very essential for them as
this can influence the long term sustainability as well as success and also the international
presence as well.
References:
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