This report provides an in-depth analysis of Deliveroo's international business strategy, examining key issues in the peer-to-peer food delivery industry. It begins with an executive summary and table of contents, followed by an introduction that highlights the growing popularity of online food ordering. The report identifies emerging issues such as neglecting customer loyalty, pricing inconsistencies, logistical challenges, and inconsistent food quality. A critical competitive analysis compares Deliveroo to competitors like UberEATS, analyzing value propositions, value chain, and VRIO framework. The report also addresses company-specific issues faced by Deliveroo, including unreliability in logistics and delivery staff and inefficiency in handling volumes. Recommendations are provided to enhance Deliveroo's strategic performance, supported by references. The report uses a Harvard referencing style and includes figures and tables to support the analysis.
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