Deliveroo: Strategies for Success in the Global Business Environment

This report provides a comprehensive analysis of Deliveroo's global business environment and expansion strategies. The first part defines globalization and identifies key factors driving it, such as cost, market opportunities, competition, and the business environment. It critically examines the impact of these factors, highlighting both benefits and challenges for businesses. The second part applies the McKinsey model to assess Deliveroo's organizational structure, strategy, systems, skills, staff, style, and shared values. It also evaluates ethical and sustainable factors Deliveroo must consider in the international market, along with key barriers to entry and operation. The report discusses different decision-making methods in a global context, justifies various routes for business expansion, and suggests the most suitable route for Deliveroo's market entry, considering both benefits and challenges. The analysis aims to provide insights into Deliveroo's strategic approach to globalization and its implications for long-term sustainability.

Global business
environment

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Explain the concept of globalisation and identify the key factors which drive this process..1
Critically analyse the impact that the above factors have upon the global business
environment in terms of benefits and challenges for businesses............................................2
CONCLUSION................................................................................................................................3
PART 2............................................................................................................................................4
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Apply appropriate theoretical models....................................................................................4
Using specific examples, provide a critical evaluation of ethical and sustainable factors that
the organisation has to consider in the international / global market.....................................5
Identify the key barriers for entering and operating in international markets,.......................6
Different methods for decision making can work effectively in a global context.................6
Justify the route through a business can move to other country with its benefits and challenges
after that suggest a one of best route that company can use to move in market. .................7
CONCLUSION................................................................................................................................8
References:.......................................................................................................................................9

INTRODUCTION
Globalization refers to the process of raising the business organization in global market
with the assumption of making connection with all the business operations. In instance, this can
be state that globalization operates as the key development in the procedure of production of
goods and services at worldwide level(Adapa, 2018.). Expansion of business organization in
international market which leads in the growth of global, technology, information, trade, culture
and economy. The selected company is Deliveroo, which is a multinational company operates as
a food delivery company. Its headquarter is in London, UK. This company is performing their
business in more than 12 nations. It serves services in nations covering almost 800 towns and
cities. This report will is divided in two parts in which first section explains the external analysis
as well as the international business driving forces, strategic challenges and effect of digital
technology on business. Whereas second part will combination with the ethical and sustainable
globalization on Deliveroo application of McKinsey model and handy culture along with the
description of various ways of entry which an industry can adopt while starting their business
operations on global level.
MAIN BODY
Globalization enables the coming all together of an individuals, corporation and resources
from various nations. The specific characteristics of economic process have permit people with
diverse prospect to interact freely. It is the transport that has assisted global business scale new
peaks in the last few years.
Explain the concept of globalisation and identify the key factors which drive this process.
The worldwide circulation of capital. Labour, details, technology and thoughts is named
as globalization. The term states into prominence after the cold war when various economics of
the world got more and more integrated, and the geographical boundaries among the country did
not remain as sacred as earlier. Trade and economic connection among nation become more
wide. The give and take of thoughts among people all over the world grew. Because of the
revolution in information technology, various events and development start to be known
everywhere. Here are some factors that are listed in below-
 cost – it is termed as the total of expenses which carries from company to nation foe the
reason of improving higher advantages at global level. During operating on the
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worldwide level, cost gives some of chances along with the improvement of business
organisation. If an industry enjoy cost benefits, it leads in the earning of high profit on
peak level. In regards to reduce the costing of business, the management is needed to hire
skilled managers and leaders so that they can concentrate on the accomplishment of
business operation successfully. Deliveroo can take the cost benefits reducing the costing
of business. They can do shipping in huge amount which leads in less costing of delivery
agents.
 Market - This component provide benefit to domestic market which also offer market
possibility to the company which is essential for management during operating expansion of
company in the global market. The Deliveroo company can complete huge market share
which leads in long term sustainability in market. It is important for the managers of
consider company to determine the requirements and needs of buyers so that the company
can give services according to the market needs. This operation assist in company in earning
huge profits in global market(Lima, M., 2020).
 Competition – It has been analysed that some of business are accessible in the
international market which are serving the similar goods and services. Because of this
Internationalisation, it has been found that the competition in global market is raising.
Competition in the global market influence the company to act their activity there.
Deliveroo is also working in global market which state that they are facing high rivalry.
 Environment – This key factor helps the company in determining the surrounding forces
in which business is operating their business activity. It considers some factors of
business just as political, economic, social and technological and many more. In the
relation of Deliveroo, the company is needed to pay attention on business surroundings
and so that they can create and improve effective policy which implies long term
sustainability in global market competitive along with an effective maintainace of leads
in such dynamic environment. Development of effective policy at work place assist the
Deliveroo in earning huge income.
Critically analyse the impact that the above factors have upon the global
business environment in terms of benefits and challenges for businesses.
The thoughts of globalisation is connected to the performance of business operations with
high effectiveness and efficiency by improving an effectual policy. These practices aids industry
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in operating the tasks in an impressive and successful manner as well as platform where certain
of company from various nations acts business operations registered to the business. It has been
found that are many difficulty are accessible in the market which are faced by the companies
while performing business operation. Here are some issues and challenges is listed which is
faced while globalising the business(Kasemsap, K., 2018).
 Loss of cultural identity – The business organisation have to operate with the people of
certain culture due to presence of various trends in the worldwide market. It is included
as well as while operating business operation in some nations. Analysing and
implementing the some culture of various nations is appropriately a trends. The company
have to improve their working policy in just as a manners so that and effective operations
and productivity. In regards to successfully driving and effectively operating, the
business is needed to be essential modification in the goods and services and make them
according to the preferences and taste of the users.
 Entry fees – An international company have to pay certain fees while exporting goods to
other country. As well as while expanding business organisation in other nation. The
management have to pay the fixed and decided fees of the source of expansion, which they
are implementing, in relation of Deliveroo, it is essential for the management to give the
export fees during operating collaborative with some local ans international businesses.
Earning high profit is the major aim of expansion of company in some nations. The
governing bodies of any specific nation can also charge some fees earlier permitting to start
business operations in the particular nation. It straightly impact the profit margins of
company in opposite manner as it outcome in growing in the operating values of
business(Brondoni, 2018.).
CONCLUSION
It is concluded from above that globalisation has assisted country integrate their economy
with the rest of the world, and it has reduced hindrance to trade and raised economic activity
collective. It has also tend to cultural. Social and technological exchanges that have assisted
governing bodies to managing internal and external issues with huge efficiency. The above
report exaplined the concept of globalisation and its key factors that are consist in globalisation.
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After that it justified some key challenges that is faced while expanding business in other
country.
PART 2
INTRODUCTION
Every business aims to expand business in another to have a long term sustainability in
marketplace. It is an effective manner in which business is required to invest a huge amount to
introduce brand in other country with the aim of earning profit in good ratio and return. In this
report will cover the theory and models in terms of epanding business in international company
after that the different routes that is to expanding business in other region successfully. Further
this will suggest a best suited mode for deliveroo to expand company.
MAIN BODY
Apply appropriate theoretical models.
By applying the McKinsey model, the determinant of globalization upon the some
components of economic process can be analysed. McKinsey model states to the instruments
which is utilised for the reason of outlining an organisation. The major aim of implementing this
model is to bring effectivity in Deliveroo for the aim of attaining the business objectives in an
impelling and economic manner. Given below is the application of McKinsey model in
Deliveroo company:
Structure: It shows the organised form of a company. It is essentail for Deliveroo to focus
more on the composition of management so that the workers and administration of company can
analyse their duties and obligation in a well developed ways. As well as, the Deliveroo have to
improve the effective structure or divisional structure which immediate a appropriate and
transparent appearance of some departments on global level.
Strategy: It expalins the company plans which are being processed by the company for the
goal of systematic executing business activity. Deliveroo can grow effective plans which tends to
producing huge profit. It is essential from the leaders of company to improve the policy which
assist them in attaining the business goals and aims by achieving the property competitive
benefits.
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System: In context to manage the operations of business activity , system work as specialized
and substructure. Deliveroo company is extremely concentrating on implementing the huge and
advance application in regards to act the comoany operations in an impressive and streamlined
manner on worldwide level. The use of new technology at work place also outcome in taking
impelling decisions which also leads to the acquirement of long term presence in
marketplace(Bourke, and et., al.,2019).
Skills: It is justified as the ability and competence of a worker within the organisation
which assited them in achieving the business goals and aims in an impressive and
streamlined manner. The administrator of Deliveroo is setting such set of regulation
and regularise which tends to the worker welfare and support them for working the
assisments with are high capability. As well as, Deliveroo is also concentrating on
giving sessions to the workers which aids them in improving their caapbility.
Staff: The staff members of an organisation are included as the most essential part of it as
all the project at work place are performed by them. The managers of Deliveroo are
perpetually focus on the staff training which actuate them towards the structure and
hold them. thus, it also supply long term presence to an industry as the encouraged
staff members acts the projects in an impressive and economic mode.
Style: For the aim of development a code of behavior, the administrator of Deliveroo use
a particular style of leading so that they can take effectual decisions related to work.
Deliveroo company is leading democratic leadership style which give the opportunity
to the worker to present their ideas and thoughts related to the company decision at
worldwide level.
Shared Values: The vision, mission, values and objectives of an administration are
consider as the starring base of structure along with acting an impelling role in
business activities arrangement. Manger of Deliveroo is responsible for processing
the vision and mission which supply guidance to the worker to perform efficaciously
at global level.
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Using specific examples, provide a critical evaluation of ethical and sustainable factors that the
organisation has to consider in the international / global market.
The ethical components within the business are judge to the procedure in which products
or offers, application, company data and many others are commercialise with values along with
that genuine kind. The moral factors assistance in analysing that what is correct and what is
unfair at an organisation. It reaches a braod ratio of section which considers some investors such
as people, buyers, providers, authorities, staff members and many others. In instance, its aims is
to grow the workers of company for the reason of having the opeartion accomplished in valuable
manner which tends to the ability of organizational goals and aims. By considering some ethical
factors helped business in smooth flow of concern aims along with achieving the long term
sustainability at global leve(Balodi, Jain, and Das, 2022)
The sustainable factors of economic process defines to such determiner that drives
business to have international level presence and attain high competitive penalty at worldwide
level. This grows profit of business so that they will last in the international market. The various
component that supports to the property of Deliveroo consist efficiency of proportion, human
resourcealong with that marketing of goods and employment. This motivates buyers as well as
influence more workers to work with industry. When the extremely skilled and professional
workers are dedicated towards the creativity as well as new marketing strategies then it will
permit more users to get influence towards the company of Deliveroo which gives them higher
accountibility as well as long term existance in marketplace.
Identify the key barriers for entering and operating in international markets,
Here are some barriers which business faces while moving in international market which is
listed in below-
1. Cultural barriers - this refers to the barrier as it makes the effective functioning in the
company as states that every region have different culture trends which impacts on the business
and its income.the owner have to analyse the culture and marketng condition of the location
where business is going to be launched its branch.
2. Political barriers - as different countries have varied rules and policies to set up a business so
its hard to undersatnd the rules as well as it is important to work according the rules and
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systematic functioning in company. Deliveroo have to work according to the norms and activity
which have to follow for conducting business.
3. Lack of cordination - When working in a new market partcularly one located far away from
company regional market operating together impresssively is crucial. It’s important that
management team members are on the similar paltform, uodated with pressent processe and in
constant, clear communication with each other and management.
Different methods for decision making can work effectively in a global context.
It is essentail for the company organisations to take an impressive selection for
expanding business organisation, it is essential from them to improve more impacting policies.
Globalization of company requires to take an impressive decisions at accuraten time(Bag,
2018.). In the procedure of creating determination, the chosen choice are maintain by executing
them in order to attain the aims and goals of industry. In reagrds to adavncing long term
sustainability, it is important for the company to justify the manner through which the
administration can take better decisions which tends to the enlargement of business organisation
worldwide. Some of components which impact the decision making process are listed below:
 Decision Trees: In reagrds to observing the outcome of taking any decision, this
method is being used by the business. It also aid the Deliveroo company in assuming
the practices which are good for the company in the global market and what can be
determined or not.
 Collaborative Working: Working in a integrated manner can grow the impact in
decision making process. In instance, it can be stated that opeartions in a uniits
assitsed the business organisation to finish the operates in impacting modes by taking
appropriate decisions. It is well recognised that the groups operating in team members
create more innovative ideas given effective thoughts in comparison of eothers.
Different people have different mindset that leads in an effective decisions of
company.
 Improve an eye for the risk: In reagrds to make the business to deal with an
uncetainity, the company is needed to keep an eye on the risk component. This plan
help the company in become ready to face risk factors which are included in the
business as it assist them in taking an effective decisions at organisation. It is such an
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essential and big task for global companies as it assist in reducing the risk from an
industry.
Justify the route through a business can move to other country with its benefits and challenges
after that suggest a one of best route that company can use to move in market.
It is analysed that there is a existence of various range of internationalization expanding ways
through which Deliveroo can be able to create its global presence and high rivalry advantage.
The routes that are accessible with Deliveroo are listed in below:
Licensing - this states establishing business in international market in which a company provides
an agreement or licence to another company through which a business operates its operations in
the name of company who has given a licence. This is presented as an highly impressive policy
that is implied to assist deliveroo from expanding its business at global level. In context of
deliveroo, the business utilize to charge some amount that is in a form of royalty for using their
name and services in various nations. This improves an opportunity of employment on host
country where a license operates the business(Avesani, 2020).
1. Exporting - it is defined as a process via firm exports its production and services to another
party in across market. It is being classified as one of the best international business route as via
this companies can have straight sales without introducing their concern. This also helps in
attaining higher competitive benefits in global market. In context of deliveroo the company can
export these sources for which its creates the delivery which will tend to business expansion.
2. Joint venture - it is stated that business determines which have been created by two or more
than two business firms. Basically, this process implies sharing of ownership, uncertainty and
return along with the business. This venture has its own industry as a company have which state
that it is different from its participants. Deliveroo, can also do the joint venture with the business
in some nations or performing the business activity in global market. It assistance the company
in supporting the cost and loss along with its accessing a new market. This aids the company in
earning huge profits as it aids them in performing the business functions in global marketplace.
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According to the above study it is suggested that Deliveroo should go for licensing, as it is low
budget process. It is also analysed that company must understand the marketing condition before
launching business in international market to make a business successful(Ahmed, and Le, 2021.).
CONCLUSION
It is concluded from above report that a concern highly focus upon the business growing
via various company trends, cultures and governance as well as mentors. This assist organization
in successful attainment of business aims along with that rivalry benefits at worldwide level. The
report further explained different terms that helps business in taking an effective decision by
including components at worldwide level. This gives assistance in accumulating education
related to the application of McKinsey model in regards to analyse governance, organizational
structure and culture that is present within the organization because to which company is capable
to manage efficiency and effectiveness during taking global business decisions. After that above
described that an information analysis of long term sustainability as well as values that is
required to be present at worldwide level activity. There are various modes via which a
company can either move into global market just as licensing, exporting and many others.
Choosing a best route is highly important for business as this can impact the global presence and
the company sustainability.
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