Innovation Strategies and Business Development at Deliveroo Company

This report provides an in-depth analysis of Deliveroo, an online food delivery firm, focusing on its innovation strategies and business development. The report begins with an overview of Deliveroo, its operations, and its strategic partnerships, highlighting its revenue model and expansion plans. It then delves into Deliveroo's historical development, emphasizing the concept of disruptive innovation and how the company has used it to gain a competitive advantage. The report explores Deliveroo's innovation in the context of its market and competitors, including its investment in Roobox and its approach to new market disruption. The report also examines Deliveroo's future plans, including its initiatives to become a next-generation logistics firm and expand its business. The conclusion emphasizes the importance of innovation for business success, highlighting the benefits of disruptive technologies and the significance of resources and technology for facilitating innovation. The report also provides recommendations for Deliveroo to maintain its competitive edge in the market.

Managing Innovation

Table of Contents
PART 2............................................................................................................................................1
2.1 Overview of organisation ....................................................................................................1
2.2 Past as well as present historical development of company ................................................1
2.3 Plans of an enterprise ..........................................................................................................3
CONCLUSION ...............................................................................................................................3
REFERENCES................................................................................................................................5

PART 2
2.1 Overview of organisation
Deliveroo is basically a brand of Roofood organization which is an online food delivery
firm established in year 2013. An organization is located in London and has stores in approx.
Two hundred cities. Huge amount of revenue is earned by an organization through charging
restaurants commission fees and selling their foods as well as services to customers (Keat, Sam
and Kadir, 2018.). People can order food through application or via firm website. Many new
services such as Deliveroo plus, it is basically a subscription services in which free delivery is
provided to customers. Such services are launched by Deliveroo in order to attract more number
of people. An organization has form strategic partnership with other restaurant in order to
provide customers with quality as well as timely service (Amarakoon, Weerawardena and
Verreynne, 2018.). It is the strategy which has provided firm an ease in delivering of goods as
we;ll as services to wide number of customers. Business entity also offers customers with the
latest beers as well as ciders During the year 2017, an organization has planned expansion of its
business operations across United Kingdom. Deliveroo consists of thousand full time employees.
In year 21017, Deliveroo has earned the revenue of approx. £18.1 million (Foss and Saebi,
2018). An organization has made significant contribution in generation of 7200 jobs (Deliveroo –
The “Disruptor Disruptor” Ushering in “Digital Economy v3.0”,2019.). Some of the biggest
competitors of deliveroo are Uber eats, Just eat and Grub hub. Business entity is among the
fastest growing company in context of technology. It is also among one of the best organization
in food delivery sector.
2.2 Past as well as present historical development of company
Distruptive innovation is a type of innovation which assist companies in developing a
new market as well as value network. It can also be defined as application of technology which
significantly effects the functioning of market as well as industry (Clausen, Mathiasen and
Nielsen, 2018). In context of Deliveroo, the competitors of firm are using the similar business
model, an organization is claiming that the competitors are attacking their value chain. Business
entity in order to prevent itself from competition has facilitated the innovation (Keat, Sam and
Kadir, 2018.). It is the innovation strategy which has assisted an enterprise in gaining the
competitive advantage (Biemans, 2018). In relation to Deliveroo , an enterprise has been among
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one of the most successful organisation in food delivery industry. Business entity is offering its
products or services to customer in 12 countries. An organization is delivering the quality
services to customers along with fast serviced at competitive price. Innovation strategy has
assisted Deliveroo in accomplishing success (Santoro, Thrassou and Dezi, 2018.). Business
entity has got the real innovation awards. Deliverroo has made significant investment in Roobox
business which has provided enterprise an ease in accessing additional off site kitchen space. The
theory of disruptive innovation describes the procedure through which goods or services takes
roots initially in simple applications at a bottom market and then move up in the market. It is
hypothesis which is based on assumptions that established organization fails because they dose
not keep themselves update with the latest technology (Mousavi, Bossink and van Vliet, 2018).
According to the disruptive innovation theory, the disruptive innovation can be categorized into
two these are low end as well as new Market disruption. In context of low end disruption, such
type of innovation has low performance than mainstream goods along a specific performance
trajectory. In relation to new market disruption, companies make appeal to new consumers and
make value networks. Deliveroo firm has conducted the new market disruption, and made
customers an appeal to buy goods or services. In relation to Deliveroo, earlier an enterprise was
offering both online as well as offline experience which has bought the biggest transformation in
every restaurant (Prange and Schlegelmilch, 2018.). An organization has gain various
advantages from the advances created through equally-disruptive home entertainment sector.
Earlier Deliveroo has also introduced new app offers using with customers can takeaway food
from a thousand of the restaurants (Frishammar, Magnusson and Björk, 2019.). The main
purpose of Deliveroo in context of launch of such application is to make takeaway easier. In
addition to this, Deliveroo combined the aggregator business model with the marketplace and
logistics business model to create an all-new hyperlocal on-demand business model. An
enterprise operates on a dual operates on dual partnership model where an enterprise intends to
resolve the issues of bad delivery as well as restaurants.
The other important part of disruptive innovation theory is resources, procedure, value
framework. In relation to the deliveroo company has limited but valuable resources using which
it has designed various innovative services for their customers. In addition to this, an enterprise
has implemented the modern technology which has provided them an easer in facilitating
innovation (Tidd and Bessant, 2018). Deliveroo has implemented the advance technology in
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order to provide customers an ease in tracking their order from the time it has been placed as
well as delivered. An organisation has implemented the food delivery model and firm provides
customers with online payment facilities. (Alexander and Joe, 2019.).
2.3 Plans of an enterprise
Management in the Deliveroo company is taking high initiative for developing itself to be
as next generation logistics firm. Firm by using the takeaway sales app targets high end
restaurants especially those who do not have their personal couriers.
The next innovation plan of deliveroo is to utilize the latest windfall for expansion of its
business in new market. In addition to this, business entity is planning to push ahead its Roobox
plan. Management in an organization is planning to implement such plan for getting an easy
access to additional off site kitchen space that will further helpful as well as beneficial in
relation to fulfilment of delivery orders (Agger and Sørensen, 2018.). The implementation of the
Roobox will enables restaurants to form strategic partnership with Deliveroo, It is the strategy
which provide both deliveroo and its partners restaurants an ease in expansion of business
operations at minimum cost as well as risk. By implementing the more new plans deliveroo
intends to assist restaurants process more take out orders (Naranjo-Valencia, iménez-Jiménez
and Sanz-Valle, 2018.).
CONCLUSION
It has been concluded that innovation is the best strategy in order to drive an organization
towards success. The other fact which has been found from the study is that by facilitating
innovation an organization can gain competitive advantage. It has been concluded from the
report that disruptive technologies can be helpful in relation to attracting the sustainable market
customers. The other fact which has been discovered is that the major strength of disruptive
innovation is that it assist in bringing drastic innovation. It has been found that innovation can
be beneficial for firm in context of attracting more number of business. The other fcat which has
been found is that it is the disruptive innovation which has assisted an enterprise in improving
their performance in the market. It has been concluded that disruptive innovation can be helpful
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in relation to dealing with the issue of bad delivery as well as restaurants. From the above study
that technology and other types of resources such as manpower, finance etc. are very much
essential for facilitating innovation.
An organization has been provided with suggestions to implement all key principle of
disruptive innovation as it will provide management in retaining their control on business. The
other recommendation to an enterprise is that it should facilitate Continuous innovation then this
tacit will assist them in providing an appropriate response to changes in external business
environment.
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REFERENCES
Books and Journals:
Tidd, J. and Bessant, J.R., 2018. Managing innovation: integrating technological, market and
organizational change. John Wiley & Sons.
Biemans, W., 2018. Managing innovation within networks. Routledge.
Mousavi, S., Bossink, B. and van Vliet, M., 2018. Dynamic capabilities and organizational
routines for managing innovation towards sustainability. Journal of cleaner
production, 203, pp.224-239.
Prange, C. and Schlegelmilch, B.B., 2018. Managing innovation dilemmas: The cube
solution. Business Horizons, 61(2), pp.309-322.
Tidd, J. and Bessant, J., 2018. Innovation management challenges: From fads to
fundamentals. International Journal of Innovation Management, 22(05), p.1840007.
Agger, A. and Sørensen, E., 2018. Managing collaborative innovation in public
Foss, N.J. and Saebi, T., 2018. Business models and business model innovation: Between
wicked and paradigmatic problems. Long Range Planning, 51(1), pp.9-21.
Amarakoon, U., Weerawardena, J. and Verreynne, M.L., 2018. Learning capabilities, human
resource management innovation and competitive advantage. The International Journal of
Human Resource Management, 29(10), pp.1736-1766.
Keat, L.I., Sam, T.L. and Kadir, K.A., 2018. EFFECT OF KNOWLEDGE MANAGEMENT,
MANAGEMENT INNOVATION AND DYNAMIC CAPABILITIES IN SUSTAINING
COMPETITIVE ADVANTAGE IN DYNAMIC BUSINESS
ENVIRONMENTS. International Journal of Accounting, 3(15), pp.01-12.
Clausen, P., Mathiasen, J.B. and Nielsen, J.S., 2018. Barriers and enablers for digitizing Shop
Floor Management boards: A Human Bond Communication perspective on Business
Model Innovation. In Global Wireless Summit 2018 (pp. 1-6). River Pulishers.
Santoro, G., Thrassou, A. and Dezi, L., 2018. The Internet of Things: Building a knowledge
management system for open innovation and knowledge management
capacity. Technological Forecasting and Social Change, 136, pp.347-354.
Frishammar, J., Magnusson, M. and Björk, J., 2019. Opportunities and challenges in the new
innovation landscape: Implications for innovation auditing and innovation
management. European Management Journal, 37(2), pp.151-164.
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Alexander, B. and Joe, T. eds., 2019. Managing innovation: understanding and motivating
crowds (Vol. 32). World Scientific.
Naranjo-Valencia, J.C., iménez-Jiménez, D. and Sanz-Valle, R., 2018. Entrepreneurship and
innovation: Evidence in colombian SMEs. In Handbook of Research on Intrapreneurship
and Organizational Sustainability in SMEs (pp. 294-316). IGI Global.
ONLINE:
Deliveroo – The “Disruptor Disruptor” Ushering in “Digital Economy v3.0”.2019.
[ONLINE].Available through:<https://www.thembsgroup.co.uk/internal/deliveroo-the-
disruptor-disruptor-ushering-in-digital-economy-v3-0/> .
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