This report provides a comprehensive analysis of Deliveroo's business strategy, focusing on the impact of the macro environment, the company's internal capabilities, and competitive forces within the food delivery industry. It utilizes frameworks such as PESTLE and Ansoff Matrix to assess the macro environment, and VRIO analysis to evaluate Deliveroo's internal resources. The report also explores the competitive landscape using Porter's Five Forces model and concludes with a strategic management plan, incorporating environmental and competitive analysis to improve the competitive edge and market position. The analysis considers the effects of the COVID-19 pandemic and the shift to online business and e-commerce, as well as the company's responses to changes in the economic, social, and technological environments. The report also highlights the importance of legal and environmental factors, including employee wages, environmental standards, and the use of technology for delivery optimization.
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